Manager - Marketing

• Jul 2022 - Present

As a Performance Marketing Manager, I excel in:- 𝐂𝐥𝐢𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: I oversee multiple clients ensuring satisfaction & tailored strategies.- 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Proficient in integrating websites with retention tools for user engagement.- 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Expertise in WebEngage, Clevertap, MoEngage for personalized content across E-Mails, SMS, APN, WhatsApp.- 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Coordinate with creative teams for engaging content & creatives..-𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧: Create retention strategies, enhance product performance.- 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Plan & execute sales, product launch campaigns, integrate data collection.- 𝐖𝐞𝐛 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Develop personalized campaigns, manage user segment data.- 𝐒𝐨𝐜𝐢𝐚𝐥 & 𝐒𝐞𝐚𝐫𝐜𝐡 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Enhance social profiles, optimize Google Ads, DSP campaigns for better performance.- 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Extract & analyze user data through Analytics Insights, improve E-commerce tracking.- 𝐒𝐄𝐎 & 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Monitor website performance, lead generation, resolve technical errors, improve UI/UX, on-page optimization.- 𝐎𝐟𝐟-𝐏𝐚𝐠𝐞 𝐒𝐄𝐎: Build high-quality backlinks.- 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠: Create e-marketing communities, drive website traffic.- 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Support content writers & optimize content.- 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 & 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Train team members, contribute to collective success.- 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Manage Google Search Console, optimize sitemap & robots.txt files.- 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: Engage in strategic planning, reporting- 𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞: Successfully manage Amazon, Flipkart platforms for brand expansion- 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Onboard & manage affiliate partnersMy role aims to enhance client satisfaction, drive digital engagement, optimize marketing campaigns, & achieve outstanding results. Show less

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• Nov 2020 - Jun 2022

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