Experience

Trumpet Media

• India
• Marketing Services
• 1 - 100 Employee

• Co-Founder

  • Apr 2021 - Present



Ola

• India
• Software Development
• 700 & Above Employee

• Regional Marketing Lead

  • Aug 2017 - Mar 2021

  • Propelled demand growth for Rajasthan hub through tactical marketing campaigns and partnerships• Marketing experience covering research, messaging, branding, creative development, campaign execution• Discount offers: Planning and creation of offers and scheduling communication to the entire region• Planning and executing price proposition led campaigns to support sharp growth in trips and improving per trip burn• Regularly analyzing the impact of the campaigns to get an improved marketing strategy and decision making• Worked towards sustainable environment growth by launching Ola pedal and shuttle in Jaipur to solve last mile connectivity and congestion problems within the city



foodpanda India

• India
• Food and Beverage Services
• 200 - 300 Employee

• Expansion Manager

  • Sep 2018 - Jan 2019

  • Spearheaded and lofted Foodpanda launch in Rajasthan.(Ola food business) • Spearheaded and lofted Foodpanda launch in Rajasthan.(Ola food business)



Zostel

• India
• Hospitality
• 100 - 200 Employee

• Business Development Manager

  • Mar 2017 - Aug 2017

  • Launched Zostel Escape in 3 cities in India and 1 in Nepal including (Delhi, Agra, Rishikesh and Kathmandu).• Worked on new activity line assortment and modular planning for different categories (identified potential suppliers, negotiated, and managed them) • Planned and executed business development for Zostel Escape which covers the experiences part of startup.• Responsible for building new categories of experiences and ensured revenue generation from them• Developed business proposals and quotes for service providers• Solely managed partnerships and listings of Escape trails on dashboard. • Partnered with various vendors’ for on-demand activities to be held for Offline reach of Zostel.



Zoomcar

• India
• Travel Arrangements
• 700 & Above Employee

• Marketing Executive

  • Aug 2016 - Mar 2017

  • Planned and executed marketing strategies, online and on-ground campaigns directed towards increasing brand visibility, acquiring new customers• Partnerships in order to build the brand in the city with 15+ corporate, 45+ cafés and restaurants, 10+ hotels, Five+ university fests, Two universities• Collaborated with 20+ events of Jaipur including flagship events like – Jaipur literature festival, Jaipur jewellery show, Forhex fair Jaipur, Tedx• Planned PAN India partnership for Zoomcar with Grofers• Executed and managed Zoomcar campus brand ambassador campaign in Jaipur directed towards increasing visibility amongst student audience that contributed in 50% customer share.• Executed all the on-ground work from end to end in every engagement campaign planned in Jaipur• Branding exercise of Zoomcar in Malls, Hotels, IT Parks, Corporates and Colleges etc• Handled Vendor Management and Community Engagement programs.• Ran various Online engagement campaigns with a total reach of 400,000+ followerso Partnered with Social media influencers for Zoomcar launch in Jaipur for publishing a story helping us out reach an audience of 250k+o Spearheaded 3 months long café engagement campaign with 45+ café’s and restaurants of the city contributing 800,000+ offline outreach• Increased online outreach of the campaign by partnering with Food Bloggers and drove engagement contests helping us reach out to a whopping audience of 80k+ • Executed Mad over marketing (Student viral activity) for creating brand awareness in top colleges and universities in Jaipur• Drove a year long collaboration with Gig Factor (stand up comedy event company) including major events with Kenneth Sebastian and Kenan Gill.• Partnered with 5 + new year eve party partnerships and raised Rs.100,000 worth vouchers in kind