Operations Lead

• Apr 2022 - Present

Senior Account Manager

• Apr 2021 - Mar 2022

Account Manager

• Jan 2020 - Mar 2021

Marketing Strategist

• Aug 2017 - Sep 2019

DIGITAL STRATEGY & OPERATIONS - Single handedly ideated and executed strategies for accounts across different industries. Such as Food Talk, Old Delhi Food Festival, Tapestry India, Perenne Design, Kadimi Jewellers, Gyans, Peninsula Coffee, Dainik Jagran Insight, Alive Wellness Clinics, Lily Factory etc. - Led a team of account executives and oversaw the content team's operations ACCOUNTS & CAMPAIGN MANAGEMENT - Client Servicing - Social Media Posting - Campaign Management - Planning and distribution of budgets across the paid channels - Email Marketing - Reporting and analytics of the campaigns - Online Reputation Management - A/B testing of landing pages CONTENT WRITING For website, blogs, social media posts and other marketing collaterals such as brochures, standees, newspaper ads, hoardings etc. BUSINESS DEVELOPMENT - Identified and nurtured leads - Prepared and presented pitches to prospective clients Show less

Co-Founder

• Apr 2015 - Mar 2017

Co founded India's first fashion recommerce brand. The learning curve was tremendous as it involved setting up processes, overseeing operations and execution, and managing a team. - Marketing: Planned and executed an omni channel marketing strategy. Ideated content and executed strategy for our social media handles, newsletters etc. Ran campaigns on Facebook and Instagram. A/B tested landing pages, collaborated with bloggers and other brands. - Operations & Inventory Management: Structured internal inventory management system and supervised operations of the quality control team. - Branding, Promotions & PR: Conceptualised and pursued our PR story with different publications such as the Educations Times, BW Disrupt, and the Economic Times amongst others. Show less

Legal Counsel

• Sep 2013 - Feb 2015

Associate

• Aug 2011 - Jun 2012

Drafting and review of service contracts. Corporate advisory Drafting and review of service contracts. Corporate advisory