Experience

Ambience Malls

• India
• Retail
• 1 - 100 Employee

• Deputy Manager Marketing

  • Oct 2022 - Present

  Preparing strategic direction as per annual calendar to increase footfalls, customer buying capacity and categorized shopping. Articulate influencer marketing, product and category promotional shoot, PR & social media strategy. Designing promotional events, marketing campaigns, sales driven initiatives. Taking care of the barter deals with stores and tenant association, outer brands with the simple concept of SOH. In house advertisements via online and offline methods for mall and as well as brands with respect to lift inserts, drop downs, digital screens, spectaculars, billboards, escalator wraps, easel stands and much more. Preparing retail tie ups for barter and coordination with retail partnered events. Directing creative agencies for Press Ads, Radio jingles, EDMs, social media content, visuals, advertisements, summary and content and design. Show less



GMR Group

• India
• Construction
• 700 & Above Employee

• Senior Marketing Executive

  • Oct 2019 - Oct 2022

  ATL activities: Briefing the agency, working closely with Brand, AD and media agencies to develop an impactful campaign via Hoardings, Pole Kiosks, Billboards, and Posters. Coordinate with various media agencies and ensure timely release of the advertisement Tracking of campaign responses. BTL activities: Provide necessary brand experience at various exhibitions, promotions and events. Responsible for conceptualization of the brand experience at various events via Standees, Posters, Signboards and Backdrops, Tent cards etc Track and analyze the Sales data from respective sales personnel from various sites/regions Experience management across touch-points for key milestones( allotment, registration, handover) •Research: Micro-market analysis and product wise recommendations Customer Research and Dip-stick : Preferences, Lifestyles, Attitudes, Behavioral mapping Competitive research: Mapping key competitors (malls and airports) in terms of their new initiatives, communication strategy, campaigns, new launches, specifications etc. Coordination: Promotions/Campaigns/Events/Decoration Derive insights from the Sales data from respective sites/projects Coordinate with the projects team regarding the project layout and relevant details Execute promotions and campaigns with target audience and appropriate medium Event planning and management / Planning for annual event calendar Decoration: Work closely with Team Managers and design leads to resource the best design, structure and durability Understand, design and participate in various marketing campaigns Content development/promotion via offline+online (include video content planning & production) Show less



Nethues Technologies Pvt. Ltd.

• India
• Information Technology & Services
• 300 - 400 Employee

• Marketing Associate

  • Aug 2018 - Sep 2019

  CRM: Resolving day to day tickets issued. Database: Handling coming insights and customer feedbacks. CRM: Resolving day to day tickets issued. Database: Handling coming insights and customer feedbacks.