Marketing Head

• Oct 2022 - Present

Creative Head

• Nov 2020 - Sep 2022

Launched CNG and PNG in south indian markets through an integrated marketing startegy that spans all mediums and an hyperlocal communication plan. Lead a full fledged team of PR, Digital, CRM, BTL and ATL activitiy professional while personally managing content and design development. Launched CNG and PNG in south indian markets through an integrated marketing startegy that spans all mediums and an hyperlocal communication plan. Lead a full fledged team of PR, Digital, CRM, BTL and ATL activitiy professional while personally managing content and design development.

Head Of UXDesign

• Jul 2016 - Aug 2019

Sify was my first experience on the client side. Redesigned all their B2C portals (sify.com, bawarchi.com, samachar.com and the other Sify.com channels). Launched their mobile applications to complete the cycle of launches and culminating in the one-sify mobile application, delivering a unique ad-customizable content experience. Redefined the experience for our customers. From landing on the corporate website to buying B2B services to experiencing a seamless post sale service online. As part of… Show more Sify was my first experience on the client side. Redesigned all their B2C portals (sify.com, bawarchi.com, samachar.com and the other Sify.com channels). Launched their mobile applications to complete the cycle of launches and culminating in the one-sify mobile application, delivering a unique ad-customizable content experience. Redefined the experience for our customers. From landing on the corporate website to buying B2B services to experiencing a seamless post sale service online. As part of marketing activities, launched the Metro Ring fibre network, across 4 major cities in India, lead the CSAT survey to understand and recommend a corrective course for the organization. An eventful 5 years with a dedicated team of designers, technology experts and ever supportive marketing team.

Sr. Manager - Design

• Jul 2014 - Aug 2016

Entrepreneur

• Dec 2010 - Jun 2014

Interacted with some of the top marketing heads of organizations, Developed a keen interest in user-based design thinking. Implementing those learnings was the most satisfying part of my design career. Launched a brand of packaged water, worked on many portals ranging from manufacturing to real estate to service organizations. Lead a talented group of designers and go-getters. While sharpening my skills, I was exposed to some practical management challenges which make one down to earth and… Show more Interacted with some of the top marketing heads of organizations, Developed a keen interest in user-based design thinking. Implementing those learnings was the most satisfying part of my design career. Launched a brand of packaged water, worked on many portals ranging from manufacturing to real estate to service organizations. Lead a talented group of designers and go-getters. While sharpening my skills, I was exposed to some practical management challenges which make one down to earth and humble. Show less Interacted with some of the top marketing heads of organizations, Developed a keen interest in user-based design thinking. Implementing those learnings was the most satisfying part of my design career. Launched a brand of packaged water, worked on many portals ranging from manufacturing to real estate to service organizations. Lead a talented group of designers and go-getters. While sharpening my skills, I was exposed to some practical management challenges which make one down to earth and… Show more Interacted with some of the top marketing heads of organizations, Developed a keen interest in user-based design thinking. Implementing those learnings was the most satisfying part of my design career. Launched a brand of packaged water, worked on many portals ranging from manufacturing to real estate to service organizations. Lead a talented group of designers and go-getters. While sharpening my skills, I was exposed to some practical management challenges which make one down to earth and humble. Show less

Creative Director

• Dec 2000 - Dec 2010

At a time when digital was growing, Hues Interactive was setup as a design agency catering to the print and digital demands of the advertising industry. Launched many portals and websites for customers during the period and pioneered two B2C portals for jobs and food delivery. Personally, this period was a great learning curve on the technical side of portal development and execution of goals set during the design stage. At a time when digital was growing, Hues Interactive was setup as a design agency catering to the print and digital demands of the advertising industry. Launched many portals and websites for customers during the period and pioneered two B2C portals for jobs and food delivery. Personally, this period was a great learning curve on the technical side of portal development and execution of goals set during the design stage.

Head of Design

• Mar 1999 - Dec 2000

The foundation for my digital journey was laid at Mudra. An experimental start up by Mudra communications, to be pioneers in digital advertising by trying to marry communication, design and IT software. While the experiment did fail due to its very nature of focus, I was able to implement my communication and design skills to implement promotional portals for TI cycles and TVS group. Apart from a short stint at implementing advertising concepts for the web. The foundation for my digital journey was laid at Mudra. An experimental start up by Mudra communications, to be pioneers in digital advertising by trying to marry communication, design and IT software. While the experiment did fail due to its very nature of focus, I was able to implement my communication and design skills to implement promotional portals for TI cycles and TVS group. Apart from a short stint at implementing advertising concepts for the web.

Art Director

• May 1998 - Mar 1999

At the culmination of my advertising career, Euro RSCG was a dream destination for all advertising professionals handling top FMCG brands operating out of Chennai. Delivered the best (at that point of time) advertising campaigns including print, POS and television commercials. Was part of the team that launched Philips Electronics, Reynolds, Artoons, Spirulina & Beta Carotene, Milky chew toffee and Fruit-tella toffee. At the culmination of my advertising career, Euro RSCG was a dream destination for all advertising professionals handling top FMCG brands operating out of Chennai. Delivered the best (at that point of time) advertising campaigns including print, POS and television commercials. Was part of the team that launched Philips Electronics, Reynolds, Artoons, Spirulina & Beta Carotene, Milky chew toffee and Fruit-tella toffee.

Art Director

• Jan 1996 - May 1998

The initial years in advertising was my foundation to a career in design. Worked with some of the best minds in the industry churning campaigns for big brands like Coca-Cola, DuPont, Eva Toiletries, Kohinoor Condoms, Prestige Cookers and nonstick cookware, ITC hotels and Kothari group, to name a few. Exposure to consumer advertising on a national and regional level built an affinity towards reading people and their behaviors through well-defined market research. The initial years in advertising was my foundation to a career in design. Worked with some of the best minds in the industry churning campaigns for big brands like Coca-Cola, DuPont, Eva Toiletries, Kohinoor Condoms, Prestige Cookers and nonstick cookware, ITC hotels and Kothari group, to name a few. Exposure to consumer advertising on a national and regional level built an affinity towards reading people and their behaviors through well-defined market research.

Senior Visualiser

• Jan 1995 - Jan 1996

Visualiser

• May 1993 - Jan 1995