Experience

Lodestar UM

• India
• Advertising Services
• 100 - 200 Employee

• Associate Vice President

  • Apr 2022 - Present

  Gurugram, Haryana, India Heading Trading and Buying for LUM North Delivering Agency KPIs for Performance and Negotiations Steering Special Buys and Strategic tie-ups Managing Sports Associations Building Opportunities for Content Amplification and Integration Productivity, Accountability and Efficiency Consumer Connection Planning and Strategy

• General Manager

  • Jul 2018 - Mar 2022

  New Delhi Area, India Business Lead for Samsung Media Buying and KPI Lead for SCJhonson Currently Brillion. Branch Lead for Sports Association Onground + OnAir Lead on Special And Customized Content Tie Ups Process Management + KPI Adherence, Control & Deliveries Productivity & Efficiency

• Assistant General Manager

  • Jul 2017 - Jun 2018

  Gurgaon, Haryana, India Business Lead - SAMSUNG Strategist for Campaign Planing Buys and Negotiations : Sports & Specials Process Management KPI Adherence, Control & Deliveries Productivity & Efficiency



Accenture in India

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Advisory Manager

  • Jul 2016 - Jun 2017

  Gurgaon, India Functional responsibilities - - Overseeing the team working on a key global client with which Accenture engages with at a multi-market level - To provide media performance evaluation. with understanding media dynamics across multiple markets and work towards consulting the central client for media value improvements. - Supervising an experienced team of global account analysts and to produce high quality deliverables for client. - These range from producing accurate… Show more Functional responsibilities - - Overseeing the team working on a key global client with which Accenture engages with at a multi-market level - To provide media performance evaluation. with understanding media dynamics across multiple markets and work towards consulting the central client for media value improvements. - Supervising an experienced team of global account analysts and to produce high quality deliverables for client. - These range from producing accurate savings reports and analysis, to discussing and evaluating the implications. - Employing different implementational brand strategies/portfolio management with required media strategies. - Responsible for QA (quality assurance) of deliveries for a set of markets across the globe. Managerial Responsibilities : - To take collective responsibility for running a 60 member team - this includes administration, recruitment, training, career counseling, performance management, etc. - To oversee the day to day affairs and seamless functioning of the team supporting assigned markets. - Develop Business and New ideas for enhancing revenue generation. Show less



Omnicom Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Business Director

  • Mar 2015 - Jun 2016

  Gurgaon, India - Developing Media communications Strategy - Digital & Mobile Media / Communication solutions - Ideation and concept creations - Consumer Understanding & Profiling - Delivering Optimum Media Solutions - Media Negotiations & Buying - Stirring team to manage, perform & deliver client expectations - New Business Development

• Associate Business Director

  • Apr 2014 - Mar 2015

  New Delhi Area, India - Discussion and understanding of the brief with client and agency partners - Developing the communication and channels strategy - Designing various communication planning opportunities - Campaign development with agency partners - Leveraging in-house tools & process

• Media Director

  • Oct 2012 - Mar 2014

  New Delhi Area, India

• Associate Media Director

  • Oct 2011 - Sep 2012

  New Delhi Area, India - Serviced global marque business like Hewlett Packard / HTC & CISCO - Driven synergies between Global / Regional Business Teams - Formulating media strategies, budget settings and communication / media solutions. - Analysing Consumer Behaviours using other than TGI but also engaging with various research services - Learned & Trained team on in- house tools / process - Delivered new business winning Ideation & concept during various global & regional pitches. Some ideas… Show more - Serviced global marque business like Hewlett Packard / HTC & CISCO - Driven synergies between Global / Regional Business Teams - Formulating media strategies, budget settings and communication / media solutions. - Analysing Consumer Behaviours using other than TGI but also engaging with various research services - Learned & Trained team on in- house tools / process - Delivered new business winning Ideation & concept during various global & regional pitches. Some ideas delivered were leveraged as GLOBAL Leading Idea - Presentation member for local business pitches like TATA DoCoMo, Jasper Info Tech (Snapdeal) etc.

• Media Group Head

  • Oct 2010 - Sep 2011

  New Delhi Area, India

• Media Supervisor

  • Jun 2009 - Sep 2010

  New Delhi Area, India



Zenith

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Manager

  • Sep 2006 - Jun 2009

  Gurgaon, India - Developing Competitive Case Studies & tracking the same for oppurtunities for client - Delivering effective media plans - Tracking effective implementation & measurement of success of media plans - Providing various media tie-up recommendations - Executed COMPAQ CUP (India / SriLanka / NZ Tri Series) - The First Ever Digital Cup for HP



MediaCom

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Planner

  • May 2006 - Aug 2006

  New Delhi Area, India -Brief period of my service wherein i learned the use of various media planning softwares like IRS and TAM. Even learned the consumer profiling software that is TGI. - Worked for first time on the launch Suzuki Motorcyle launch plan and developed a media plan.



Shree Parmeshwari Travels

• Owner

  • 2001 - 2004

  Ahmedabad Area, India Owner of Shri Parmeshwari Travels, dealing with Corporate / Industry. Handling Annual Ties up for daily services, Special tours & Off Site planning & executions. Owned fleet of 7 cars and worked on revenue sharing model with various other service providers.