Experience

Ajeenkya D Y Patil University

• India
• Education Administration Programs
• 200 - 300 Employee

• Head of Marketing &Sales

  • Apr 2022 - Present

  • Develop the company’s overall branding, marketing ,advertising and corporate communication strategies in line with the company’s business development objectives as per allocated budgets and market characteristics and trends. • Develop and maintain relations with external agencies such as market research firms, marketing consultants, PR agencies, other vendors and negotiate contracts . • Oversee the development of marketing collateral for events and develop sales in keeping with the marketing communication strategy of the Company. • Supervise and participate in key industry events and exhibitions across the Country. + Develop and manage the customer relationship management process and systems. + Maintain market intelligence on marketing propositions of competitors and trends and ensure sharing of market intelligence with the business development teams. • Develop the sales strategy based on regional and country-wise market research to generate business opportunities and prioritize target markets. + Direct the analysis of sales and business development on a monthly basis. • Develop size and skills of the sales team to match business development efforts. + Set and meet sales targets along with the sales teams, coupled with developing and maintaining a database of potential and existing customers. • Ensure an efficient customer service operations and setting up engagement session for student/ parents. • To receive leads from the call centre and sharing / monitoring for maximum productivity / conversion to understand intent and get them to register and confirm the application. Show less



Vishwakarma University - VU

• India
• Education Administration Programs
• 100 - 200 Employee

• Regional - Admission & Marketing Management

  • May 2021 - Jun 2022

  Regional Manager - Admissions & Marketing Vishwakarma University - Pune, Maharashtra Present • Build and manage the sales & operations team for servicing the funnel and counseling for admission in order to achieve the target. • Planning strategy for PAN India, working closely with the Vice Chancellor / Directors/ School Principal and Faculty members. • Ensure proper counseling of all walk-in candidates to achieve good conversion ratio and preparation of necessary documents, records required for admission. • Responsible for Schools / Colleges / Coaching Centre's / Institutional tie-ups and events. • Planning and strategizing yearly admission plan. • To continually follow up with the parent until the admission is formalised and closed. • To receive leads from the call centre and make calls to the parents to understand intent and get them to register and confirm the application Show less



D. Y. Patil International University

• India
• Higher Education
• 1 - 100 Employee

• Head Business & Marketing Management

  • Apr 2018 - Jun 2020



Meritnation.com, Naukri.com company

• Senior Manager

  • Jun 2015 - May 2018



REACH SHIKSHA

• Head Of Marketing Operations

  • May 2011 - May 2015

  • Responsible for operations to meet budget, productivity and profitability goals. • Direct and coordinate activities of businesses or departments concerned with the promotion, and/or execution of marketing and operations. • Taking care of admissions, marketing activities, fees collection, and student’s placements, managing staff. • Preparing MIS. • Preparing Marketing plans , work schedules and assigning specific duties. • Taking care of daily operations to suggest & implement measures for resource optimization & cost reduction. • Establish and implement departmental policies, goals, objectives, and procedures, conferring with board members, organization officials, and staff members as necessary. • Plan and direct activities such as sales promotions, coordinating with other department heads as required. • Implement effective succession planning, people management, development, recruitment, and retention strategies • Ensure all business systems are fit for purpose. • Contribute to short and long-term marketing activities for organizational expansion and growth. • Responsible for overall center & Franchise operations.& Development of Business Show less



National Institute Of Management

• Business & Operations

  • Jun 2006 - Apr 2011

  • A programme manager, planning, managing, coordinating and supervising the human and financial resources, and the activities of the Area. • Monitor and responsible to make strategies & execution for brand building activities regularly. • Participate & Conduct small or big level events for branding ( Exhibition , Education Fair , etc) • Train the staff for admissions about the strengths of the college, to ease the flow of admission. • Counsel the parents of prospective students about the strengths and USP of the Center. • Responsible for planning strategies for Operations, sales and marketing. • Execution of Policy for Smooth Branch operations • Association with various School / College/ Institutes / Commission Agents/ Dealers • Handling Entire Maharashtra (Operations & Marketing, Business). • Responsible for all planning & Execution of Marketing related tasks. • Coordinate with various vendors for inventory and purchase. • Finding out new Franchise link , conduct franchise orientation program • Support to existing Distributors/ Franchise, brand promotion activities through various media. • Coordinate with various staff for operational support activities of the unit; serve as a liaison between departments and operating units in the resolution of day-to-day administrative and operational problems. • Preparing MIS report. Show less