Experience

Lord's Automative Pvt Ltd

• India
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• National Head - Sales & Marketing

  • Aug 2023 - Present

  India



General Motors

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• DGM Aftersales (Network & Commercial Operations)

  • Aug 2014 - Jul 2023

  Gurgaon, India As Head of Aftersales Network · Sustained Chevrolet Aftersales network in 115 cities and 180 network points across the country. · Developed APD business vertical across the network by activating 38 Chevrolet part distributors in CY2021 & 2022. · Re-established Aftersales operations in Jammu & Kashmir, by activating 5 channel partners and generating average Chevrolet parts sales revenue of INR 6 Mn per month. · Digitize the warranty credit process thereby reducing the warranty… Show more As Head of Aftersales Network · Sustained Chevrolet Aftersales network in 115 cities and 180 network points across the country. · Developed APD business vertical across the network by activating 38 Chevrolet part distributors in CY2021 & 2022. · Re-established Aftersales operations in Jammu & Kashmir, by activating 5 channel partners and generating average Chevrolet parts sales revenue of INR 6 Mn per month. · Digitize the warranty credit process thereby reducing the warranty cycle from 30 to 7 days. · Regulate compliance programs for customer safety, and improved field action completion rate from 70% to 100% on reported vehicles. · Conduct quarterly business reviews and risk analysis of the current network to plan the replacement of high-risk locations. · Orchestrate monthly/quarterly/yearly, Network and Aftersales targets for key business metrics. · Organize Mega Service Camps, regional and carline-specific camps and the implementation of BTL activities for customer retention and support channel partners. · Monitor and review customer complaints ensuring they are resolved within time, i.e., ART <4 days.; drive F&F reconciliation of closed dealers. As AGM - Exchange, Fleet Sales and Pre-Owned Car Business · Conceptualized and initiated the Certified Used Car Program covering 150+ dealerships. · Implemented vehicle evaluation SOP, price matrix index, product mix and inventory management system, across dealer network for uniformity in process and standardization. · Instituted the ‘Art of Exchange’ used car training program for dealers to emphasize the contribution of exchange in driving the new car business volumes, while increasing the overall profitability of dealerships; trained 300+ evaluators and new car sales consultants. · Obtained market share by generating incremental new car retails through the vehicle exchange program and developed an independent profit center for dealerships; improved exchange penetration from 12% to 28%. Show less



Tata Motors

• India
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Regional Product Manager

  • May 2012 - Jul 2014

  Gurgaon, India · Drove new car business volumes through exchange for North Zone, with vertical contributing 30% of the overall new car sales. · Implemented a special fleet exchange program for bulk deals with fleet operators. · Administered the performance, recruitment and manpower training at dealerships; ensure quick working capital rotation of TMA dealers through the time-bound settlement of exchange bonuses, warranty, promotional activity and incentive claims.



Mahindra First Choice Wheels Ltd

• India
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Assistant Superstore Head

  • Feb 2009 - May 2012

  New Delhi Area, India As Assistant Superstore Store Head · Initiated operations for the first used car superstore in Delhi selling 100+ used vehicles per month. · Attained an overall target of used car procurement, sales, inventory management and EBIT. · Conducted BTL activities, awareness and promotional campaigns to elevate sales and create brand awareness. As Senior Area Manager · Developed a robust network channel of 18 franchisee outlets across Delhi/NCR for the used car business and… Show more As Assistant Superstore Store Head · Initiated operations for the first used car superstore in Delhi selling 100+ used vehicles per month. · Attained an overall target of used car procurement, sales, inventory management and EBIT. · Conducted BTL activities, awareness and promotional campaigns to elevate sales and create brand awareness. As Senior Area Manager · Developed a robust network channel of 18 franchisee outlets across Delhi/NCR for the used car business and generated revenue of INR 1.3 Mn every month as royalty fees. · Analyzed dealer-wise profitability statements and the optimum use of working capital. · Selected and appointed franchisee partners to drive sales volume and network targets. Show less