Experience

• ● Planned and managed the online and offline marketing campaigns for Hyatt Place Hyderabad/Banjara Hills. ● Created a strong imprint for the Hyatt Place brand and carry out property level branding activities including marketing collaterals, social media presence, website content, etc. ● Fostered partnerships and alliances with local radio channels, NGOs and cultural associations to further enhance brand visibility through events & initiatives. ● Strengthened the hotels’ social media presence by creating engaging communication concepts which were appreciated by key spokespersons from the industry. ● Prepared the annual Marketing Budget for the property ● Planned the yearly calendar for the property with the core team to drive the sales targets of various revenue functions ● Planned, brand positioning and revenue generation tactics through new age marketing channels as well as internal communications and agency coordination. ● Used web analytics software (Adobe Omniture, BrightEdge, AdWords, Bing ads) to monitor the performance of Hotel website and to create reports for the leadership team. ● Made improvement on property website through the property content management system (Adobe Experience Manager). ● Built presence for the property restaurants by creating listings, social media presence, local events and influencer marketing. ● Build restaurant presence on the official Hyatt Restaurants website from scratch and ensured all updates and events were posted across ● As the SPOC for Hyderabad ensured seamless execution of the annual Corporate Property - Hyatt Culinary Challenge, which involved top executives from the city ● Kept track on social media paid ad performance. (Facebook, Instagram Ad). ● Created social media calendar for customer engagement and creating events through social media management platform (Sprouts Social was used till April 2018. Hyatt switched their social media management platform to Sprinkler). Show less



• ● Retention of clients advertising account (Service Experts – National HVAC Brand) through active campaign management and execution of consistent customer focus for US based Clients. ● Management and analysis of search campaigns to satisfy clients expectations for various performance metrics such as low Cost per click (CPC/CPV), Cost per lead (CPL) and high Click through rate (CTR). ● Use Proficiency and mastery of key search engine technologies and systems to manage campaigns (Google AdWords, Bing Ad Center). ● Managing Search campaigns – Establish, Assess, Modify/Adjust and routinely improve campaigns over their life cycle. ● Troubleshooting performance issues using digital marketing best practices while creating new innovative solutions to technical issues. ● Building rapport and develop good relationship with Campaign support team globally ● Making quarterly reports and update the Marketing Manager in US about the campaign performance. Show less



• ● Utilised a range of techniques including SEO, SEM, SMM and SMO. ● Reviewed new technologies and keep the company at the forefront of development in Digital Marketing. ● Used web analytics software (Adobe Omniture, BrightEdge, AdWords, Bing ads) to monitor the performance of Hotel website. ● Made improvement on property website through content management system (Adobe-CQ5) and writing content for the restaurants in the hotel. ● Updated upcoming events and offers on the restaurant page through content management system (WordPress). ● Keep track on social media ad performance. (Facebook, Instagram Ad). ● Created social media post for customer engagement and creating events through social media management platform (Sprouts Social). ● Made Digital Marketing monthly performance reports for all the cluster hotels for leadership team of all the properties. (Mumbai, Goa, Hyderabad, Pune, Raipur). Show less



• ● Associated with the Production Department for Maha Rakshak Devi show. ● Coordinating with the team members for pre and post shoot arrangements ● Have given input from the creative perspective to improve shots of and look of the characters. ● Following up with the vendors to keep the required materials ready for the shoot ● Following up with actor and director about schedule of each day