Deena Lipson

Senior Communications Specialist at Cox Automotive Inc.
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Location
Atlanta, Georgia, United States, GE

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Christie Zielinski

Deena was an enthusiastic, tenacious intern who really helped advance our accounts with meaningful results.

Alexandra Turner

Deena was an outstanding intern who kept us rolling half the time. She can clearly handle anything you throw her way and then some. We were lucky to have her for the summer.

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Experience

    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Communications Specialist
      • Dec 2021 - Present

      Manage companywide intranet and digital communications channels and drive content strategy.

    • Sr. Executive Assistant
      • Mar 2020 - Dec 2021

      Promoted to perform job duties of former role and have more responsibilities beyond that of a traditional executive assistant. Provide full administrative support for the SVP of Communications and the VP of Marketing for Manheim and NextGear Capital. Additionally partner across the internal communications team to support client initiatives. Maintain strict confidentiality and discretion.• Provide support across the communications team on various campaigns and projects, including creating recurring newsletters and targeted email lists, meticulously editing materials, and maintaining current executive bios.• Led and executed all aspects of communications for 2021 Product Week, an enterprise-wide campaign.• Create sites and pages on Fuel, the company intranet, for various needs.• Serve as EmailOpen administrator/liaison for Cox Automotive communications. • Work collaboratively across multiple stakeholders to achieve action and results. • Handle logistics for all Cox Automotive leader calls.• Manage team culture, teambuilding, and various virtual and in-person events.• Proactively aggregate information and assets for monthly reports andpresentations, department projects, and high-level meetings. Liaison for any IT, Finance, Supply Chain, or Facility issues. Show less

    • Executive Assistant
      • Jul 2016 - Mar 2020

      Assisted multiple Vice Presidents in the Marketing department with both strategic and day-to-day operations. Streamlined administrative processes for teams. Proactively served as project manager for department-wide initiatives.• Provided full administrative support including extensive calendar management, travel logistics, meeting preparation, and troubleshooting for multiple executives.• Coordinated operations of several Marketing teams including all-hands meetings,team events, new employee onboarding, and general team needs.• Managed department-wide events and projects such as extensive space planninginitiatives, overhaul of org. charts, and design of new promotional items. Show less

    • Executive Assistant to Robin Blass
      • Apr 2012 - Jun 2016

      Supported one of the top residential real estate agents in Atlanta, assisting in the sales process for more than 90 homes per year. Oversaw day-to-day operations and liaising directly with clients on her behalf to resolve issues and foster positive client relationships. • Oversaw all administrative matters, including calendar and message management, document preparation, assembly of tailored presentations for appointments with potential clients, and client database maintenance. • Maintained and updated website and marketing collateral. • Coordinated all aspects of listing input including copywriting and vendor management and maintained listing information in FMLS and MLS. • Executed all aspects of advertising for listings including print and digital placements, direct and email marketing, and preparation and promotion of open houses for brokers and potential clients. Show less

    • Public Relations and Communications Services
    • Account Assistant
      • Nov 2011 - Mar 2012

      Aided in management of multiple hospitality clients, assisting with outreach, events, and weekly strategic meetings. Developed press releases, media advisories, calendar listings, and fact sheets and updated client clips and recaps. Compiled relevant research, maintained current media contact lists, and proposed new initiatives to clients. Coordinated with media for features and other placements for various client initiatives. Aided in management of multiple hospitality clients, assisting with outreach, events, and weekly strategic meetings. Developed press releases, media advisories, calendar listings, and fact sheets and updated client clips and recaps. Compiled relevant research, maintained current media contact lists, and proposed new initiatives to clients. Coordinated with media for features and other placements for various client initiatives.

    • Interim Public Relations Consultant
      • Jun 2011 - Sep 2011

      Worked directly with the co-founders of FishList.com, an online marketplace for wholesale seafood, on media outreach and achieved multiple placements in print and online in a variety of publications for foodservice professionals. Wrote press releases and materials for use on the site and for press. Worked directly with the co-founders of FishList.com, an online marketplace for wholesale seafood, on media outreach and achieved multiple placements in print and online in a variety of publications for foodservice professionals. Wrote press releases and materials for use on the site and for press.

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Intern
      • Jun 2010 - Jul 2010

      Intern for Summer 2010 in the Chicago, IL Office •Worked on a variety of national and local client accounts, including a non-partisan organization and financial audit firm •Monitored and researched relevant topics for clients •Researched possible opportunities for media exposure •Compiled targeted media lists •Wrote and placed a PSA at multiple radio stations in the Chicago area •Wrote press releases, media alerts, tweets, a blog post and a bylined article •Pitched to reporters on a variety of topics, which led to stories and calendar placements •Secured radio interviews for clients •Compiled media lists, pitched to media outlets, and achieved placements in print, online and radio •Collaborated on a PR plan for a potential client with four other interns Show less

    • Team Member
      • Sep 2009 - Jan 2010

      Creative Consultants is PRSSA at UGA’s not-for-profit, student-run public relations firm. Creative Consultants aims to strengthen the public relations skills of its members through real-life experience as well as to provide creative, cost-efficient public relations services to its clients. My team's client was the Global Text Project, which is a non-profit organization founded at UGA to create an online database of textbooks to help more teens around the world be able to afford a college education. I wrote press materials consisting of two standard press releases and a fact sheet and worked with my other team members to accomplish our goals and objectives for our client. •Conducted research through surveys and focus groups •Created an internship position to help the client gain more interest •Held an information session about the new internship for interested students •Designed a new logo and created brochures, posters and other items to spread awareness •Promoted campus awareness by contacting student organizations, advisors, professors, and students through announcements before classes Show less

    • Intern
      • May 2009 - Jul 2009

      •Worked as one of the Memphis office’s first interns •Monitored clients’ exposure in both traditional and social media •Created daily and weekly lists of clients’ media coverage •Learned how to use Vocus On-Demand software for Public and Governmental Relations •Contributed work for a variety of different clients •Contributed press releases •Participated in various research projects •Helped with proposals for potential clients •Worked as one of the Memphis office’s first interns •Monitored clients’ exposure in both traditional and social media •Created daily and weekly lists of clients’ media coverage •Learned how to use Vocus On-Demand software for Public and Governmental Relations •Contributed work for a variety of different clients •Contributed press releases •Participated in various research projects •Helped with proposals for potential clients

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Intern
      • May 2008 - Jul 2008

      •Organized and planned for the annual art auction, which was my main project. I coordinated logistics for the auction, which included artist participation, communication, donor information, up-to-date records, and inventory control. •Assisted the CEO and his executive assistant •Maintained control of various inventories for the CEO and vice president •Aided in marketing plans and promotions for the Summer Movie Series and Avenue Q •Developed a targeted real estate spreadsheet to aid in marketing for group sales •Developed a list of highest bidders from the 2007 Art Auction •Compiled a list of potential donors through donor research and prospect rating •Maintained organization of files and databases •Participated in various research projects Show less

Education

  • The University of Georgia
    Public Relations, Public Relations, Spanish
    2007 - 2011
  • Wells College
    2010 - 2010

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