Experience

SmartWork Media

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editor in Chief: INVISION Magazine

  • Feb 2016 - Present

  • Develop and implement all editorial, content and social strategies for a national print publication with: - 10 print issues annually with a monthly circulation of 31K - A website with 38K average visitors and 155K page views (655K events) a month - A daily e-blasts (Monday thru Saturday) to 27K subscribers with an average open rate of 12.7% - Four social media platforms (Facebook, Instagram, LinkedIn, and Twitter/X) with a combined following of more than 20K. • Plan… Show more • Develop and implement all editorial, content and social strategies for a national print publication with: - 10 print issues annually with a monthly circulation of 31K - A website with 38K average visitors and 155K page views (655K events) a month - A daily e-blasts (Monday thru Saturday) to 27K subscribers with an average open rate of 12.7% - Four social media platforms (Facebook, Instagram, LinkedIn, and Twitter/X) with a combined following of more than 20K. • Plan, program and execute across key media channels and platforms including print, web, email, social, podcasts, etc., with a focus on emerging content and partnership opportunities. • Cultivate and expand external relationships while being the subject matter expert with internal partners to develop content plans to drive brand awareness, engagement, and growth. • Manage and build a diverse team with experience vetting and overseeing a network of both staff and freelance writers, contributors, influencers, designers and photographers. • Administer and monitor an editorial budget of more than $200K annually for a publication with a combined print and web revenue of $1.4M and growing. Show less



Internet Brands

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Senior Editor & Social Media Director: Vision Monday Magazine & VisionMonday.com

  • Aug 2006 - Feb 2016

  New York City Metropolitan Area • Market editor in charge of eyewear, sunwear and accessories coverage. • Pitched, researched, wrote, assigned, and packaged print and web features. • Conceived and produced Style.Pages trend and Check.Out retail sections. • Contributed web-only content for Bold Face celebrity and High Visibility brand awareness features; weekly VMail email blasts and e-newsletter, VMail ProductWatch. • Interviewed celebrities, designers and executives; represented VM at events and in the media both… Show more • Market editor in charge of eyewear, sunwear and accessories coverage. • Pitched, researched, wrote, assigned, and packaged print and web features. • Conceived and produced Style.Pages trend and Check.Out retail sections. • Contributed web-only content for Bold Face celebrity and High Visibility brand awareness features; weekly VMail email blasts and e-newsletter, VMail ProductWatch. • Interviewed celebrities, designers and executives; represented VM at events and in the media both domestically and abroad. • Initiated Vision Monday internship program; recruited and managed interns. • Devised and executed annual national optical retailing contest. • Established Vision Monday’s social media. • Managed Facebook, Twitter and LinkedIn. • Supervised an associate editor/social media coordinator. Developed and trained editorial team on social media policy. • Introduced Facebook Social Plug-in on VisionMonday.com. • Advised other departments on social media best practices. Show less



Jobson Medical Information

• Book and Periodical Publishing
• 1 - 100 Employee

• Chief Community Officer: SightNation.com

  • Jan 2010 - Jan 2016

  New York City Metropolitan Area • Launched industry social networking site and managed content ambassadors, bloggers and freelancers.



Standard Chartered Bank

• Singapore
• Financial Services
• 100 - 200 Employee

• Corporate Communications Specialist: Standard Chartered Bank

  • May 2005 - Aug 2006

  New York City Metropolitan Area • Service excellence associate covering aspects of corporate communications, customer service and project management • Regularly interview and compose write-ups on highlighted employees for broadcast company wide. • • • Handle the implementation and execution of global initiatives on a local level



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Internet Forum Host & Moderator: BlissWeddings.com

  • Jul 2000 - Mar 2005

  • Hosted/moderated the Fashion Style Forum. • Advised a global audience on beauty, fashion and guest attire and etiquette.

• Assistant Editor & Fact-checker: Sportswear International Magazine

  • Jan 2004 - Mar 2004

  New York City Metropolitan Area • Researched photography and wrote designer summaries for 2004 International Who’s Who issue. • Discovered and interviewed emerging lines in the Urban, Street Wear and Sportswear categories.



Gruner + Jahr

• Germany
• Book and Periodical Publishing
• 700 & Above Employee

• Fashion & Beauty Editorial Associate: Family Circle Magazine and FamilyCircle.com

  • Oct 2000 - Apr 2003

  New York City Metropolitan Area • Researched and wrote beauty and fashion features and departments for print and web. • Assisted in planning and styling of photo shoots and attended industry events. • Assembled and fact-checked photo and talent credit information; obtained usage rights. • Interviewed, hired and supervised interns.