Experience

Clear Channel UK

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Regional Sales Consultant

  • Nov 2020 - Present

• Business Development Consultant

  • Mar 2020 - Present

• Senior Business Development Manager

  • Jul 2018 - Present



Lookers plc

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Divisional Brand Marketing Manager

  • May 2016 - Jun 2018

  Responsible for the development and delivery of the marketing strategy for Lookers Vauxhall brand, to maximise brand revenue and margin through effective marketing planning and execution. Key responsibilities include:•Liaising and networking with a range of stakeholders including dealerships, marketing colleagues, suppliers & manufacturer•Develop a thorough understanding of the manufacturer brands to maximise their potential within the Lookers portfolio.•Develop a detailed plan for franchise brands including commercial targets & budget investment and post campaign analysis.•Act as highly informed internal customer for marketing services, including advert development, media buying, website management, social media, PR and market research (develop customer insight and understand competition)•Build good networks with all internal marketing resources: design team, data team, digital team, CRM manager, event & PR manager to design and deliver consistent and cohesive content across all channels.•Act as source for Group of information on franchise including best practice and adherence to Corporate Identity.•Manage the production of all relevant marketing materials, including DM, newsletters, EDM and POS.•Closely liaise with data team to maintain and update the customer database as a marketing asset.•Support the Franchise Director in presenting to sales teams, senior management and manufacturer.•Responsible for managing the marketing budget and reporting on relevant measures to analyse ROI and ROO

• Brand Marketing Manager

  • Mar 2015 - May 2016

  If you or an immediate member of your family are working for an 'Partner' company of Vauxhall Motors, or are a member of an affiliated organisation with the manufacturer (and there are lots nationwide), then you and your family may be entitled to some fantastic great double digit savings on most of the Vauxhall range.Lookers Vauxhall are one of the leading partners retailers in the UK, and we are always actively introducing the scheme to a variety of companies and official bodies, that may not realise that they qualify for these massive savings. For a full list check out this link:http://www.lookers.co.uk/vauxhall/partners/Our sales executives are specially trained on the programme, and can always find you the best route to save you the most money on your new car. Thats why our partners customers always come back year upon year! Working across Lookers Birmingham & Solihull - Star City, Selly Oak & Yardley I connect directly into our local Partner's, giving them updates on the very latest offers via the company's intranet site, leaflets within staff areas, and newsletters. In addition Lookers are proud to work alongside them offering support for local fundraising.I am keen to connect with any employers or employees eligible for the Partners scheme and would be delighted to meet and dicuss how we could raise awareness of the scheme amongst your colleagues. It is also my responsibility to market the Lookers Vauchall Brand across the region, by coordinating marketing activity and finding new and exciting ways to take our product outside of the dealerships. I am keen and open to hearing from organsiations who are interested in setting up partnerships with us.



Clear Channel Outdoor

• United States
• Advertising Services
• 700 & Above Employee

• Territory Sales Manager

  • May 2014 - Mar 2015

  At Clear Channel we are passionate and committed about our clients and delivering exceptional customer service. Our focus is on consistently delivering relevant, convenient and effective advertising campaigns and solutions. My role as Territory Sales Manager allows businesses access to the highest quality outdoor advertising opportunities in the West Midlands and across the key cities in the UK. OOH can amplyfiy your current media chocies by up to 43% or work for you as a standalone choice. Please feel free to contact me on 07917 184 410 or email me dee.allen@clearchannel.co.uk. I would be delighted to come and see you and discuss how using Out Of Home and Clear Channel could drive your business forward. Clear Channel UK is part of Clear Channel International (CCI) which works with advertisers to create inspiring out-of-home advertising campaigns in 30 countries across Europe and the Asia-Pacific region. .



Serious Games International

• Sales Manager/ Business Development Director

  • Jul 2013 - Apr 2014

  Main responsibility of role was to support the head of business development in achieving and exceeding global sales targets and providing an account management function. Based at the Technology Park in Coventry I provided senior leadership in maximising revenue and profitability growth in line with the company’s objectives In addition to ‘prospecting’ for new accounts dealing with stakeholders at all levels. New prospects brought onboard included: Disney, Tesco, Sainsbury's, Rolls Royce, ASDA, The Cooperative, Visit England and The Home Office - Including many more. Main Responsibilities included:  Development of a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability targets.  Responsible for preparing ‘action plans’ for generating new sales leads and prospects.  Assisting in the development and implementation of marketing plans as required.  Contribution to the development and maintenance of management information.  Produce and provide regular and timely feedback to senior management regarding sales performance.  To collate and provide timely, accurate competitive pricing for all proposals, whilst maximising profit margins.



GLOBAL RADIO MIDLANDS LIMITED

• United Kingdom
• Broadcast Media Production and Distribution

• Account Manager

  • Oct 2012 - Jun 2013

  Taking on as regional account manager presented the opportunity to expand skill base and gain experience in selling seven very different products across the Global portfolio. Working with decision makers at all levels to create multi platform regional and UK wide campaigns including traditional airtime, creative concepts, sponsorship, promotion, digital run of site and app banners and event led bespoke solutions. Responsible for managing an existing client base alongside a challenging new business target, managing pipeline and forecasting on a weekly basis capturing all parts of the process through the CRM system Salesforce.



Kerrang Radio

• Media Production
• 1 - 100 Employee

• Key Account Manager

  • Sep 2004 - Oct 2012

  Key Account Manager looking after 70% of all existing client base, maintaining and growing spend year on year, Selling cross platform solutions for a niche rock brand regionally and nationally based West Midlands. Key Achievements:  Winner Bauer Radio Awards - Local Sales Pitch of the year 2012.  Shorlisted Bauer Radio Awards - Best use of new technology 2012  Shortlisted Bauer Radio Awards - Sales Person of the year 2012.  Shortlisted Bauer Radio Awards – Creating a difference 2011  Hitting and exceeding all revenue targets and smashing historic highest ever figures  207% Year on Year for Aug 2012  160% year on year of Q312. Kerrang! Radio – Part time sales executive 06/09 – 12/09 Retention of Station Manager & PA duties (see below) alongside taking on a small existing client base in order to ring fence, grow and maintain key accounts for the business at a difficult time for the station. Selling cross platform solutions and following the sales process from start to finish. Kerrang! Radio – Station manager & PA to directors 10/06 – 05/09 Retaining Sales Support duties (see below) taking on additional responsibility for office and station management duties such as HR, house budgets and negotiation with all external suppliers, assisting in recruitment and daily PA tasks supporting three key directors of the business, organisation and management of all company events and large input into producing market intelligence for use in business planning. Kerrang! Radio – Sales Support 09/04 – 09/06 Responsible for providing full support to sales team with main focus on campaign planning whilst ensuring company price structures and margins were correct for all pitches. Full research support for all presentations both internal and external. Generation of leads for sales



Hard Rock International

• United States
• Hospitality
• 700 & Above Employee

• Operations Manager

  • Mar 2003 - Aug 2004



Henry's Wine Bar

• General Manager

  • Mar 2001 - Feb 2003



Princess Cruises

• United States
• Travel Arrangements
• 700 & Above Employee

• Head Bartender

  • Sep 1999 - Mar 2000



Via Vita

• Bar Supervisor

  • 1996 - 1998