Experience

Engage Video Group

• South Africa
• Book and Periodical Publishing
• 1 - 100 Employee

• Chief Growth Officer

  • Jul 2021 - Present

  Cape Town, Western Cape, South Africa I lead the Client Partnership team and partner the CEO in building the business and growing revenue and clients globally. Engage Video Group is a technology & data driven online video publishing company. We combine data and creativity to produce high performance social videos for companies like Unilever, Nestle, Walmart and Coca Cola which have been seen billions of times across social and web platforms.



10X Investments

• South Africa
• Financial Services
• 1 - 100 Employee

• Chief Growth Officer

  • Oct 2018 - Jun 2021

  Cape Town Area, South Africa I was responsible for growing the 10X business through profitable client acquisition, with marketing, sales, client experience and product reporting directly to me - totaling over 20 people in the retail division . We organically grew the business to manage assets around R15 000 000 000 (that's R15 billion or $1 Billion).

• Chief Marketing Officer

  • Sep 2016 - Oct 2018

  Cape Town Area, South Africa Crafting & executing the marketing strategy. During this period oversaw the development of a new website, client portal, an industry first referral program, as well having responsibility for the execution of our marketing strategy. We grew our retail division from 1,500 clients to 15,000 clients over the four year period.



takealot.com

• South Africa
• Retail
• 700 & Above Employee

• Chief Marketing Officer

  • Jun 2013 - Jul 2016

  Cape Town Area, South Africa Responsible for growing revenue and brand: We scaled the revenue line 10X in my three years as CMO, becoming the leading e-commerce player in the Africa, which culminated in the acquisition of our number one competitor, Naspers owned kalahari.com. I was accountable for brand share, market penetration, traffic growth, revenue growth, new user acquisition, customer retention – across all platforms – desktop, mobile web and app.



Google

• United States
• Software Development
• 700 & Above Employee

• Industry Manager Retail

  • Jan 2012 - Jun 2013

  Gauteng, South Africa A founding member of the Google South Africa team, I led the growth of a portfolio of major tech clients, including Vodafone, Nokia, Samsung and Microsoft, and regularly exceeded sales targets, with YoY growth rates exceeding 50%

• Account Manager

  • Sep 2009 - Dec 2011

  Dublin, County Dublin, Ireland Responsibility for growing a portfolio of leading UK travel clients - I was an expert across Google suite of advertising products and became the Travel Team Lead for advanced products like Google Analytics and supporting advertisers with website usability projects.



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Analyst

  • Jun 2007 - Jun 2008

  Dublin, County Dublin, Ireland Part of the strategic consulting team. Worked on two key projects with Irish based companies focused on debt restructuring and database development.