Director of Client Experience

• Apr 2020 - Present

Associate Director of Client Success; Client Onboarding

• Mar 2019 - Apr 2020

Tinuiti is the largest independent performance marketing agency across the Triopoly of Google, Facebook, Amazon and beyond.

Associate Director - Paid Search

• Apr 2018 - Feb 2019

Paid Search Account Executive

• Aug 2016 - Mar 2018

Senior Account Manager

• Jun 2015 - Aug 2016

Senior Account Supervisor

• Oct 2010 - Jun 2015

As an account executive for Imerex, a premier NYC-based digital marketing firm, I provided customized solutions to increase the online reach and revenues of diverse businesses. Google Analytics- and AdWords-certified, my clients also benefited from my previous experience in the retail sector leading sales, marketing, and merchandising initiatives.Solutions & Results ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Since joining Imerex in 2010, I’ve earned a reputation as a revenue-generating, growth-enabling partner by my roster of highly satisfied clients, which include F500 companies as well as mid-size/start-up businesses. I’ve proven my ability to drive record increases to qualified leads, site traffic, conversion rates, and consumer engagement through…✓ Search Engine Marketing (SEM) & Optimization (SEO) ✓ Pay-Per-Click (PPC) & Display Advertising✓ Web Content & Usability Improvements✓ Digital Campaign / Asset Management✓ Detailed Analytics & Performance MetricsAt Imerex, we feel it’s fundamental to the success of your campaign to gain a thorough understanding of your business, products, customers, competitors, and differentiators, so we take the extra time to do our homework – and it pays off. Results have included:► Catapulting conversions of online visitors to buying customers by 950%► Lowering cost-per-conversion by 83%► Increasing buying traffic by +300%► Decreasing web bounce-rates by 42%► Boosting page-views by 507% and web sessions by 224%Your eCommerce Success Is My #1 Goal▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬I’ve been called “dedicated” and “tenacious” – when working on a project, I’m 100% focused on the campaign’s success, and this has contributed to a 90% referral rate for our business.Imerex is at the forefront of SEM, SEO, PPC, email marketing, web enhancement and other digital marketing solutions.

Visual Merchandiser & Account Manager

• Jun 2009 - Sep 2010

For this innovative company, I provided sales and visual merchandising leadership; cementing relationships and generating sales from luxury retail department store accounts (e.g., Neiman Marcus, Saks Fifth Avenue, and Bergdorf) as well as specialty boutiques. I reviewed product selection/mix and store manager feedback; served as a liaison between headquarters and buying offices on visual merchandising directives, sales, and market trends; and conducted product knowledge and visual merchandising seminars for department store staff and industry tradeshow attendees.Key Contributions▬▬▬▬▬▬▬▬▬▬► Created and launched a new retail sales training program that elevated sales reps’ knowledge of brand/product lines and increased annual revenues. ► Established hiring processes and criteria strengthening the qualifications and talent pool of the Commando sales force.► Devised and implemented seasonal contests that increased revenues nationwide by motivating teams to become more innovative in their merchandising and add-on sales techniques.► Increased square footage and achieved more prominent product placement within big-door accounts as a result of persuasive communications and effective relationship-building.► Assisted boutique shop owners in arranging color stories, obtaining mannequins and visual displays, and developing imaginative presentations to fuel year-end-best sales results.

Account Manager & Creative Assistant

• Feb 2007 - May 2009

For this lifestyle accessory brand focused on trendy golf and tennis products, I led sales strategies/execution and assisted with marketing campaigns, product design, CRM implementation, media relations, tournament sponsorships, and marketing collateral development.Key Contributions▬▬▬▬▬▬▬▬▬▬► Opened new markets and channels to drive sales growth of 300%. Solidified partnership with a leading catalog retailer (Lilly Pulitzer), established a thriving corporate golf/tennis tournament program, and penetrated new retail markets within specialty boutique stores.► Introduced the company to the marketing power of the online landscape, leading Google AdWords, social media, and other digital marketing initiatives to fuel pacesetting visibility and sales growth.► Conceptualized the look and feel of a new wholesale catalog from inception to final proof.► Developed/designed website, posters, tradeshow booths, postcards, and other multimedia marketing collateral to create an arsenal of cohesive, branded materials.► Led sales force training resulting in goal-surpassing revenues, with doubled sales growth every month post-launch compared to prior year.

Internship - Design/Production Assistant for Visual Merchandising Department

• May 2006 - Dec 2006

As a design/production assistant for this visual merchandising design firm, I was hired as the company’s first intern to work full-time for 7 months, and also returned for the 2009 holiday season. I helped create samples, sourced and organized fabrics, and contributed to strategic planning and the creative process. I assisted with visual design for retailers ranging from large department stores to small boutiques. As a design/production assistant for this visual merchandising design firm, I was hired as the company’s first intern to work full-time for 7 months, and also returned for the 2009 holiday season. I helped create samples, sourced and organized fabrics, and contributed to strategic planning and the creative process. I assisted with visual design for retailers ranging from large department stores to small boutiques.