Debra Salem, M.S.I.M.C
Marketing Communications Strategist at Westcomm- Claim this Profile
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Bio
Gary Spondike
I salute Debra Salem in her vision as a dedicated team member as an Integrated Marketing Communications Strategist. Debra and I have teamed up to develop and implement a variety of dynamic marketing and communications initiatives. She is always going the extra mile, ready for a challenge, and quick to the table regarding onboarding technology platforms to support client initiatives. A proven leader with a collaborative approach, Debra brings her problem-solving, time and resource management, and organizational skills to every project. Debra's areas of expertise include: • Content creation. • Digital and social media marketing. • Media relations. • Strategic communications planning and execution. As a communicator, it is imperative to focus on the industry's future and be fluid enough to adapt as the industry changes, and Debra can do just that. As past president of the International Association of Business Communicators (IABC) Detroit Chapter, Debra has been vital in developing the local chapter. I appreciate her dedication to the communications industry. I highly endorse Debra and recommend colleagues reach out and engage and leverage her breadth of experience.
Nancy Sarpolis
I've sought out Deb to work on a number of projects, from public relations writing to marketing/communication strategy development to event planning and social media planning/execution. She's a strategic thinker who provides creative solutions to communication challenges, always keeping the client's business goals in mind. Deb developed a marketing and social media strategy for a recent event that well exceeded goals for attendance and revenue generation. She brings a wealth of knowledge from multiple industries, including automotive, green technologies and building products, to name a few. I know when I have Deb on my team, things will get done right and on time, and will be successful.
Gary Spondike
I salute Debra Salem in her vision as a dedicated team member as an Integrated Marketing Communications Strategist. Debra and I have teamed up to develop and implement a variety of dynamic marketing and communications initiatives. She is always going the extra mile, ready for a challenge, and quick to the table regarding onboarding technology platforms to support client initiatives. A proven leader with a collaborative approach, Debra brings her problem-solving, time and resource management, and organizational skills to every project. Debra's areas of expertise include: • Content creation. • Digital and social media marketing. • Media relations. • Strategic communications planning and execution. As a communicator, it is imperative to focus on the industry's future and be fluid enough to adapt as the industry changes, and Debra can do just that. As past president of the International Association of Business Communicators (IABC) Detroit Chapter, Debra has been vital in developing the local chapter. I appreciate her dedication to the communications industry. I highly endorse Debra and recommend colleagues reach out and engage and leverage her breadth of experience.
Nancy Sarpolis
I've sought out Deb to work on a number of projects, from public relations writing to marketing/communication strategy development to event planning and social media planning/execution. She's a strategic thinker who provides creative solutions to communication challenges, always keeping the client's business goals in mind. Deb developed a marketing and social media strategy for a recent event that well exceeded goals for attendance and revenue generation. She brings a wealth of knowledge from multiple industries, including automotive, green technologies and building products, to name a few. I know when I have Deb on my team, things will get done right and on time, and will be successful.
Gary Spondike
I salute Debra Salem in her vision as a dedicated team member as an Integrated Marketing Communications Strategist. Debra and I have teamed up to develop and implement a variety of dynamic marketing and communications initiatives. She is always going the extra mile, ready for a challenge, and quick to the table regarding onboarding technology platforms to support client initiatives. A proven leader with a collaborative approach, Debra brings her problem-solving, time and resource management, and organizational skills to every project. Debra's areas of expertise include: • Content creation. • Digital and social media marketing. • Media relations. • Strategic communications planning and execution. As a communicator, it is imperative to focus on the industry's future and be fluid enough to adapt as the industry changes, and Debra can do just that. As past president of the International Association of Business Communicators (IABC) Detroit Chapter, Debra has been vital in developing the local chapter. I appreciate her dedication to the communications industry. I highly endorse Debra and recommend colleagues reach out and engage and leverage her breadth of experience.
Nancy Sarpolis
I've sought out Deb to work on a number of projects, from public relations writing to marketing/communication strategy development to event planning and social media planning/execution. She's a strategic thinker who provides creative solutions to communication challenges, always keeping the client's business goals in mind. Deb developed a marketing and social media strategy for a recent event that well exceeded goals for attendance and revenue generation. She brings a wealth of knowledge from multiple industries, including automotive, green technologies and building products, to name a few. I know when I have Deb on my team, things will get done right and on time, and will be successful.
Gary Spondike
I salute Debra Salem in her vision as a dedicated team member as an Integrated Marketing Communications Strategist. Debra and I have teamed up to develop and implement a variety of dynamic marketing and communications initiatives. She is always going the extra mile, ready for a challenge, and quick to the table regarding onboarding technology platforms to support client initiatives. A proven leader with a collaborative approach, Debra brings her problem-solving, time and resource management, and organizational skills to every project. Debra's areas of expertise include: • Content creation. • Digital and social media marketing. • Media relations. • Strategic communications planning and execution. As a communicator, it is imperative to focus on the industry's future and be fluid enough to adapt as the industry changes, and Debra can do just that. As past president of the International Association of Business Communicators (IABC) Detroit Chapter, Debra has been vital in developing the local chapter. I appreciate her dedication to the communications industry. I highly endorse Debra and recommend colleagues reach out and engage and leverage her breadth of experience.
Nancy Sarpolis
I've sought out Deb to work on a number of projects, from public relations writing to marketing/communication strategy development to event planning and social media planning/execution. She's a strategic thinker who provides creative solutions to communication challenges, always keeping the client's business goals in mind. Deb developed a marketing and social media strategy for a recent event that well exceeded goals for attendance and revenue generation. She brings a wealth of knowledge from multiple industries, including automotive, green technologies and building products, to name a few. I know when I have Deb on my team, things will get done right and on time, and will be successful.
Experience
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Westcomm
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Communications Strategist
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Aug 2020 - Present
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ASG Renaissance
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations and Marketing Manager
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Mar 2007 - May 2021
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IABC Detroit
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United States
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Public Relations and Communications Services
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President
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Jun 2007 - Jul 2008
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Marketing Communications Consultant
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2001 - 2007
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SMZ Advertising
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United States
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Advertising Services
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1 - 100 Employee
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Public Relations Account Supervisor
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1999 - 2001
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Kmart Corporation
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United States
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Retail
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Media Relations Specialist
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1997 - 1999
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Education
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Michigan State University
B.A. Communications -
Eastern Michigan University
Masters of Science -
Michigan State University
Certification