Experience

MaryamB

• United States
• Marketing Services
• 1 - 100 Employee

• Partner

  • Oct 2022 - Present

  A purpose-driven collective with its sights set on New York City. We are a group of passionate executives, entrepreneurs, creatives, dreamers and doers who mobilize groups and organizations around a purpose. By applying a wide array of marketing tools, we move people – to rally around a cause, create community and inspire positive change. A purpose-driven collective with its sights set on New York City. We are a group of passionate executives, entrepreneurs, creatives, dreamers and doers who mobilize groups and organizations around a purpose. By applying a wide array of marketing tools, we move people – to rally around a cause, create community and inspire positive change.



Nextdoor

• Mozambique
• Real Estate

• Head Of Brand Marketing

  • Mar 2020 - Oct 2022

  Helped take $4B global tech platform public. Re-branded the company, created signature franchises to build awareness, drive growth, and monetize user activity. Led integrated marketing programs of all kinds to activate neighbors, small businesses, public agencies and non-profits, as well as advertisers and investors. Helped take $4B global tech platform public. Re-branded the company, created signature franchises to build awareness, drive growth, and monetize user activity. Led integrated marketing programs of all kinds to activate neighbors, small businesses, public agencies and non-profits, as well as advertisers and investors.



Vyaire Medical

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Chief Brand & Digital Officer

  • Jun 2019 - Mar 2020

  Member of Executive Leadership Team for private equity backed medical device company. Focused on improving patient outcomes, creating customer value, and driving return for owners. Launched digital marketing and brand building to accelerate sales. Reporting to CEO. Member of Executive Leadership Team for private equity backed medical device company. Focused on improving patient outcomes, creating customer value, and driving return for owners. Launched digital marketing and brand building to accelerate sales. Reporting to CEO.



Hyatt Hotels Corporation

• United States
• Hospitality
• 700 & Above Employee

• Senior Vice President Corporate Marketing

  • Apr 2015 - May 2018

  Leader of corporate marketing department for $13B global hospitality company, charged with elevating brand and driving performance using B2C, B2B, Digital, Social, Loyalty marketing. Reported to Global CMO with team of 30 and budget of $50M. Leader of corporate marketing department for $13B global hospitality company, charged with elevating brand and driving performance using B2C, B2B, Digital, Social, Loyalty marketing. Reported to Global CMO with team of 30 and budget of $50M.



GANNETT CO INC

• United States
• Civic and Social Organizations

• Vice President Corporate Marketing

  • 2011 - Mar 2015

  Built first corporate marketing department to help turnaround $6B media conglomerate. Reported to CMO and oversaw team of 16 responsible for purpose, branding, marketing & communications, production & creative services, partnerships (AMEX, PepsiCo, General Mills). Built first corporate marketing department to help turnaround $6B media conglomerate. Reported to CMO and oversaw team of 16 responsible for purpose, branding, marketing & communications, production & creative services, partnerships (AMEX, PepsiCo, General Mills).



NBCUniversal Media, LLC

• Media Production

• Vice President Integrated Strategic Marketing

  • 2010 - 2011

  Head of integrated strategic marketing teams: Healthy at NBCU (health & wellness), Green is Universal (CSR), Hispanics at NBCU. Responsible for branding, marketing, sales, content, activation, partnerships (GE, Walgreens, Subaru). Head of integrated strategic marketing teams: Healthy at NBCU (health & wellness), Green is Universal (CSR), Hispanics at NBCU. Responsible for branding, marketing, sales, content, activation, partnerships (GE, Walgreens, Subaru).



Univision Communications Inc.

• United States
• Telecommunications
• 1 - 100 Employee

• Vice President Corporate Marketing | Strategic Marketing

  • 2002 - 2010

  Built first corporate marketing group, reported to CMO. Responsible for branding, advertising, PR, communications, Upfront events, B2B, thought leadership, strategic selling, integrated partnerships (Unilever, P&G, Ford, McDonalds, Universal). Built first corporate marketing group, reported to CMO. Responsible for branding, advertising, PR, communications, Upfront events, B2B, thought leadership, strategic selling, integrated partnerships (Unilever, P&G, Ford, McDonalds, Universal).



DGoetz Consulting

• Founder

  • 2000 - 2003

  Independent marketing and strategy consultant, helped established brands find growth (e.g. Deutsche Bank, Univision), and incubators go-to-market (e.g. Visual Radio). Independent marketing and strategy consultant, helped established brands find growth (e.g. Deutsche Bank, Univision), and incubators go-to-market (e.g. Visual Radio).



Young & Rubicam

• United States
• Advertising Services
• 700 & Above Employee

• Account Supervisor

  • 1996 - 1999

  Client lead responsible for advertising of iconic brands: Kraft, Fisher Price, SONY. Leveraged consumer insights, strategy, creative, production, research to ensure break-thru branding. Client lead responsible for advertising of iconic brands: Kraft, Fisher Price, SONY. Leveraged consumer insights, strategy, creative, production, research to ensure break-thru branding.

• Corporate Strategy & Operations Associate

  • 1992 - 1995

  Part of corporate strategy group reporting into CFO of Y&R Inc. Projects ranged from M&A financial modeling to re-organization structure to designing client-specific metrics. Part of corporate strategy group reporting into CFO of Y&R Inc. Projects ranged from M&A financial modeling to re-organization structure to designing client-specific metrics.



Morgan Stanley

• United States
• Financial Services
• 700 & Above Employee

• Fixed Income Research Aanalyst

  • 1988 - 1991

  Member of portfolio strategy team. Responsible for researching company and market dynamics to build and track institutional investor portfolios. Member of portfolio strategy team. Responsible for researching company and market dynamics to build and track institutional investor portfolios.