Experience

Digital Therapeutics Alliance

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Director, Vice Chair

  • Jan 2020 - Present

  Digital Therapeutics Alliance is an international non-profit trade association of industry leaders and stakeholders engaged in the evidence-driven advancement of digital therapeutics.



Raydiant Oximetry, Inc.

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Director

  • Nov 2018 - Present

  San Francisco Bay Area Raydiant Oximetry is introducing a breakthrough technology to more accurately detect fetal distress, using noninvasive, transabdominal fetal pulse oximetry.



Freespira

• United States
• Mental Health Care
• 1 - 100 Employee

• Founding CEO; Director

  • Feb 2013 - Present

  San Francisco Bay Area Founding President & CEO. Developed business plan and growth strategy for this digital therapeutic company to launch Freespira, a first-to-market non-drug treatment for PTSD and panic attack patients. Since joining in 2013, raised three rounds of financing while leveraging a lean management approach to drive growth by and creating value with VC and angel investors and carefully allocating limited resources. Board Chair until 2017, current Board Member and Advisor. DELIVERED… Show more Founding President & CEO. Developed business plan and growth strategy for this digital therapeutic company to launch Freespira, a first-to-market non-drug treatment for PTSD and panic attack patients. Since joining in 2013, raised three rounds of financing while leveraging a lean management approach to drive growth by and creating value with VC and angel investors and carefully allocating limited resources. Board Chair until 2017, current Board Member and Advisor. DELIVERED RESULTS: ► Secured FDA clearance in 2013 for non-drug digital therapeutic for panic disorder and panic attacks. ► After successful RCT, led multi-center trial to prove real-world safety and effectiveness of Freespira. ► Secured a high-value corporate contract to provide the Freespira treatment to Comcast NBC Universal employees. ► Engaged with large Blues Plan, Highmark Health with 5.5M members, to conduct a health economic/clinical efficacy study. ► Attained coverage and payment for Highmark Health members by demonstrating a 50% reduction in medical costs, with 85% of patients panic attack-free at one-year post-treatment. ► Launched a co-branded marketing campaign that drove awareness and engagement with Highmark members. ► Attained FDA clearance in 2018 to treat military and non-military PTSD patients based on a 93% response rate at 6 months post Freespira treatment. ► Hired CEO and Chief Commercial Officer to scale the business and maximize revenue potential. Show less



Reisenthel Consulting

• Consultant

  • Apr 2010 - Feb 2013

  San Francisco Bay Area Provide expertise to early-stage enterprises from initial concept through product launch. Develop business models and advise on clinical, regulatory, reimbursement, government affairs and fundraising strategies. Provide due diligence for investors on women's health and digital therapeutic companies. Advised key clients such as Terumo Corporation and Exploramed, a Silicon Valley incubator, to develop women’s health products, as well as several digital therapeutics companies on… Show more Provide expertise to early-stage enterprises from initial concept through product launch. Develop business models and advise on clinical, regulatory, reimbursement, government affairs and fundraising strategies. Provide due diligence for investors on women's health and digital therapeutic companies. Advised key clients such as Terumo Corporation and Exploramed, a Silicon Valley incubator, to develop women’s health products, as well as several digital therapeutics companies on go-to-market strategies. Show less



United Way Bay Area

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Vice President, Development

  • Nov 2010 - Apr 2012

  After building Novasys for commercialization, joined United Way of the Bay Area to develop a Corporate Social Responsibility (CSR) strategy and create a business model and ROI for traditional corporate fundraising programs. Built relationships to bolster community programs and served as a founding member of Women’s Leadership Council comprised of 300+ Bay Area executive women from private, nonprofit, and public sectors. DELIVERED RESULTS: ► Raised $28M annually by championing… Show more After building Novasys for commercialization, joined United Way of the Bay Area to develop a Corporate Social Responsibility (CSR) strategy and create a business model and ROI for traditional corporate fundraising programs. Built relationships to bolster community programs and served as a founding member of Women’s Leadership Council comprised of 300+ Bay Area executive women from private, nonprofit, and public sectors. DELIVERED RESULTS: ► Raised $28M annually by championing fundraising programs, analyzing ROI, leading high-performing team-building initiative, and executing the CSR strategy. ►Solidified financial and employment commitments for 2012 Summer Jobs+ Program by engaging with President Obama's White House Council on Community Solutions. Show less



Novasys Medical

• President, CEO and Director

  • Feb 2001 - Mar 2010

  San Francisco Bay Area Developed and commercialized the Renessa system, a proprietary non-surgical approach to the treatment of female stress urinary incontinence. Led Novasys Medical as Founding CEO from the company's feasibility stage to early commercialization, including product development, animal and human clinical trials OUS and US, FDA clearance, manufacturing, sales and reimbursement from Medicare and private payers. Developed the business plan, raised money and met the critical company goal of… Show more Developed and commercialized the Renessa system, a proprietary non-surgical approach to the treatment of female stress urinary incontinence. Led Novasys Medical as Founding CEO from the company's feasibility stage to early commercialization, including product development, animal and human clinical trials OUS and US, FDA clearance, manufacturing, sales and reimbursement from Medicare and private payers. Developed the business plan, raised money and met the critical company goal of securing CPT 1 Code. Novasys sold to Verathon Medical in 2012. Show less



Tyco International, Ltd. (Mallinckrodt, Nellcor Puritan Bennett, Nellcor)

• VP and General Manager

  • 1986 - 2001

  After serving in senior-level marketing and product management roles at Nellcor (1986-1998), was promoted to lead the newly created Perinatal Division to develop and commercialize a breakthrough technology to non-invasively measure blood oxygen saturation in the fetus during labor and delivery. This role included global P&L responsibility for sales, clinical, marketing, R&D, and business development in addition to management of 50 employees worldwide. DELIVERED RESULTS: ►… Show more After serving in senior-level marketing and product management roles at Nellcor (1986-1998), was promoted to lead the newly created Perinatal Division to develop and commercialize a breakthrough technology to non-invasively measure blood oxygen saturation in the fetus during labor and delivery. This role included global P&L responsibility for sales, clinical, marketing, R&D, and business development in addition to management of 50 employees worldwide. DELIVERED RESULTS: ► Served on the Site Management Committee for two acquisitions. ► Managed a 1,000-patient, multicenter US clinical trial and a multicenter European clinical trial. ►Secured PMA approval from the FDA for first-ever fetal oximeter. ► Formed distribution and technology partnerships with Philips (Agilent), GE (Marquette) and Oxford-Sonicaid. ► Marketed the fetal oximeter to physicians and consumers by launching global marketing and PR campaigns. Show less