Experience

TDA Group - Integrated Content Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President and Editorial Director

  • Feb 2003 - Nov 2019

  Redwood City, California – Collaborated with executives and cross-functional team leaders to cultivate brand POV, identify competitive differentiators, and instill emotional drivers inspiring people to take action – Tailored editorial processes and procedures to meet executive and cross-functional team needs under strict deadlines, in a dynamic environment with shifting priorities – Wrote or edited content pitches and creative briefs; shaped writing assignments – Wrote or edited headlines, subheads, graphics… Show more – Collaborated with executives and cross-functional team leaders to cultivate brand POV, identify competitive differentiators, and instill emotional drivers inspiring people to take action – Tailored editorial processes and procedures to meet executive and cross-functional team needs under strict deadlines, in a dynamic environment with shifting priorities – Wrote or edited content pitches and creative briefs; shaped writing assignments – Wrote or edited headlines, subheads, graphics, captions, and body copy – Paid meticulous attention to detail throughout the editing and review process: correct spelling, punctuation, grammar, and language usage; cadence and idea flow; internal consistency; fact-checking; and compliance with legal guidelines – Conveyed brand style, voice, and POV across copy for different functions and programs – Managed executive and cross-functional team reviews, identified potentially conflicting inputs, re-wrote or edited copy to assimilate feedback, and finalized content – Evaluated current content mix, identified any gaps in coverage, and collaborated with marketing leaders, subject-matter experts, writers, designers, and other contributors to champion new ideas and creative approaches – Analyzed and communicated results to leaders – Edited or re-wrote content to suit different formats such as video, social media, infographics, website pages, blogs, presentations, FAQs, and emails – Established editorial and fact-checking guidelines – Shared passion about brand culture, products, trends, tools, and events Show less



Ziff Davis

• United States
• Software Development
• 500 - 600 Employee

• Managing Editor

  • Apr 1992 - May 2002

  San Francisco, California – Managed copyflow for award-winning computer and business technology publications – Coordinated cross-functional collaboration among writing, editing, design, web, usability research, marketing, sales, circulation, and PR teams – Created editorial process guidelines and set deadlines to meet production schedules – Conducted executive and peer reviews, incorporated cross-functional edits, and finalized content for print and digital publication – Hired, trained, managed, and mentored… Show more – Managed copyflow for award-winning computer and business technology publications – Coordinated cross-functional collaboration among writing, editing, design, web, usability research, marketing, sales, circulation, and PR teams – Created editorial process guidelines and set deadlines to meet production schedules – Conducted executive and peer reviews, incorporated cross-functional edits, and finalized content for print and digital publication – Hired, trained, managed, and mentored copy editing team; developed editorial style and fact-check guidelines Publications include Ziff Davis Smart Business magazine and website (BPA audited circulation 800,000); PC/Computing magazine and website (newsstand, ABC audited circulation over 1 million); and Corporate Computing magazine (BPA audited circulation) Show less



Cahners Publishing

• Executive Editor

  • Aug 1985 - Mar 1992

  Newtonville, Massachusetts – Created operating framework for content and creative workflow across a collaborative team of reporters, writers, editors, designers, and product reviewers – Managed editorial operations through rapid changes in publication frequency, volume, and format – Hired, trained, managed, and mentored team members as editorial staff tripled to launch internal news organization from scratch – Collaborated with colleagues to establish editorial processes and procedures that supported… Show more – Created operating framework for content and creative workflow across a collaborative team of reporters, writers, editors, designers, and product reviewers – Managed editorial operations through rapid changes in publication frequency, volume, and format – Hired, trained, managed, and mentored team members as editorial staff tripled to launch internal news organization from scratch – Collaborated with colleagues to establish editorial processes and procedures that supported best-practices news reporting, product comparisons, and fact-checking – Edited, proofed, and finalized all content for publication Publications include Digital Review in three different frequencies and formats: monthly features magazine, biweekly newspaper tabloid, and weekly newspaper tabloid (Cahners purchased media property from Ziff Davis Publishing in 1990.) Show less