Debra Malek

Complex Director of Revenue at Valor Hospitality Partners
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Contact Information
us****@****om
(386) 825-5501
Location
Kendall Park, New Jersey, United States, JE

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Experience

    • United States
    • Hospitality
    • 200 - 300 Employee
    • Complex Director of Revenue
      • Sep 2017 - Present

    • Director of Revenue Management
      • Mar 2015 - Jun 2017

      330 ROOMS; 32,000 SQ.FT. EVENT SPACE • Responsible for overseeing pricing for group, transient producing $23MM revenue. • Exceeded total room revenue budget and delivered $2MM over STLY. • Moved RevPAR market position to 2 from 5 in 14 months. • Supervise reservation coordinator and the facilitation of 30,000 group reservations. • Moved Trip Advisor position to 2 from 13 in 14 months. • Implemented the launch and change of internal revenue automation system allowing department to become more streamlined and cost effective in operational excellence. • Lead digital marketing initiatives for brand hotel. • Develop yearly, quarterly, monthly and weekly budgetary forecasts and ensure they meet corporate guidelines. • Prepare Bi –Weekly Strategy Packet and conducted weekly meetings with the Asset Manager, Corporate VP’s, Executive Committee and key Hotel Personnel. • Analyze Reports- Star, Prio, Opera, Hotelligence, Transient Account Production, Pace, Turndowns, Brand Contribution, Reservations Call Center Data, and Shop Reports. • Participated in all corporate promotional offers and trained Team Members on the procedures. • Maintain Reservations System, managed transient inventory, analyze restrictions, update and maintain transient market codes, managed group inventory and release dates. • Involved in the approval of sales leads and prepared displacements Show less

    • Area Director of Revenue Management
      • Sep 2010 - Mar 2015

      405 ROOMS; 45,000 SQ.FT. EVENT SPACE & 367 ROOMS; 62,000 SQ.FT. EVENT SPACE • DoubleTree Somerset – Increased transient production: 2014 Sep YTD vs. 2013 Sep YTD by 2,745 room nights / $450 thousand in room revenue. Increased rack segment by 2,486 room nights / $370 thousand in room revenue. • Hilton East Brunswick – Increase transient production: 2014 Sep YTD vs. 2013 Sep YTD by 969 room nights / $279 thousand in room revenue. Increased rack segment by 2,778 room nights / $369 thousand in room revenue • Develop yearly, quarterly, monthly and weekly budgetary forecasts and ensure they meet corporate guidelines • Prepare Strategy Packet and conducted weekly meetings with the Corporate VP’s, Executive Committee and key Hotel Personnel • Analyze Reports- Star, OnQRM/FM, Hotelligence, transient account production, pace, turndowns; brand contribution, reservations call center data, and shop reports • Participated in all corporate promotional offers and trained team members on the procedures • Maintain reservations system, managed transient inventory, analyze restrictions, update and maintain transient market codes, managed group inventory and release dates • Worked closely with OTA’s to ensure production and price that fit our strategy Acting Director, Sales and Marketing JANUARY 2014 – MARCH 2014 and OCTOBER 2014 – MARCH 2015 • Successfully led two sales teams of 10 sales managers & two coordinators • Implemented quarterly sales market blitz to top 50 companies which generated additional group revenue • Assisted sales managers with hotel tours, client visits and direct sales solicitation and closing business • Tracked booking pace and rev maxed business to ensure profitability • Conducted monthly sales meetings and weekly one on one meetings to ensure team was on pace and focused on goals. • Tracked quarterly sales manager/team production and bonus achievement Show less

    • United States
    • Hospitality
    • 700 & Above Employee
    • Area Revenue Manager
      • Mar 2008 - Feb 2009

      THE COURTYARD MARLBROUGH/WESTBOROUGH MA, ORANGE NJ MARCH 2008 – FEBRUARY 2009 Cluster Area, Revenue Management Combined 409 ROOMS; 11,500 SQ. FT. EVENT SPACE • Developed yearly, quarterly, monthly and weekly budgetary forecasts and ensure they meet corporate guidelines. • Prepared sales strategy packet and conducted weekly meetings with the Executive Committee. • Analyzed reports- Star, One Yield, Hotelligence, transient account production, brand contribution, reservations call center data, and shop reports to fine tune revenue management strategy. • Participated in all corporate promotional offers and trained Staff on the procedures • Maintained reservations system, managed transient inventory, analyze restrictions, and maintained transient market codes, managed group inventory and cut off dates. • Oversaw property sales teams, regional reservations office and internet account executives. • Negotiated yearly Corporate Account pricing through MarRFP, RFP Express and Bidstork. Show less

    • Director of Revenue
      • Sep 2004 - Mar 2008

      •Develop yearly, quarterly, monthly and weekly budgetary forecasts and ensure they meet corporate guidelines. •Prepare Sales Strategy Packet and conducted weekly meetings with the Executive Committee. •Assist Sales Team with decisions on Group Business ensuring profitability. •Analyze Reports- Star, Rate View, Hotelligence, Transient Account Production, Brand Contribution, Reservations Call Center Data, Call Around, Pace •Participated in all corporate promotional offers and trained Staff on the procedures •Maintain Reservations System, managed transient inventory, analyze restrictions, update and maintain transient market codes, managed group inventory and cut off dates. •Responsible for maintaining the Renovations Schedule with Contractors to ensure minimal lost revenue due to displaced inventory. •Oversee and maintain relationship with Regional Reservations Office. • Help Sister Hotels with the management of Revenue Management Systems and trained staff on current best methods. Show less

Education

  • New Utrecht High School
    1984 - 1988

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