Experience

SinoSource International Company, Inc.

• United States
• Wholesale
• 1 - 100 Employee

• Marketing Director

  • Aug 2023 - Present

  Lead marketing operations and public relations for a wholesale provider of cremation, burial and memorialization products serving the funeral and cremation industry. Lead marketing operations and public relations for a wholesale provider of cremation, burial and memorialization products serving the funeral and cremation industry.



Southern Cremations & Funerals

• United States
• Individual and Family Services
• 1 - 100 Employee

• Marketing Director

  • Jul 2016 - Apr 2022

  Responsible for overseeing all marketing and public relations activities for Hunsaker Partners/Southern Cremations & Funerals and their associated companies in the funeral/cemetery industry which grew to include 3 funeral homes and 3 cemeteries in Metro Atlanta. Activities included developing marketing strategies and budgets; driving sales and industry market share; managing multiple marketing/media partners; branding; social media; copywriting (print ads, radio/TV commercials, articles, marketing pieces, website, etc.); launching and managing a B2B public relations initiative with industry/community partners; photography; and planning/executing multiple community events at our various company locations. Managed up to three employees. Show less



Paws, Whiskers and Wags, Your Pet Crematory

• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • Jul 2016 - Jun 2021

  Responsible for all marketing/public relations activities for a pet cremation company based in Metro Atlanta that grew to include three locations in Georgia and one location in North Carolina. Activities included driving market share and awareness in the pet owner community: managing all social media and online marketing; providing all copywriting/marketing services (ads, flyers, commercials, marketing pieces, invitations, etc.); writing press releases and managing media relations; managing marketing/media partnerships; and developing partnerships in the pet industry. Show less



FORTHGEAR, INC

• United States
• Advertising Services
• 1 - 100 Employee

• Business Development/Public Relations Director

  • 2007 - Apr 2016

  I specialize in business development, client/project management, public relations, marketing strategy, research and content development/management for a forward-thinking integrated marketing, communications and design company. Content development includes copy for brochures, websites, video scripts, email drip campaigns and associated landing pages, marketing campaigns and social media posts. I specialize in business development, client/project management, public relations, marketing strategy, research and content development/management for a forward-thinking integrated marketing, communications and design company. Content development includes copy for brochures, websites, video scripts, email drip campaigns and associated landing pages, marketing campaigns and social media posts.



Sentinel News

• Managing Editor

  • 2005 - 2007

  Managing Editor for a monthly, community newspaper in Weber County, UT with a distribution of 30,000 at the time. Responsible for: content and look of the newspaper; all reporters, photographers and designers; training and employment issues; and writing and editing articles. Managing Editor for a monthly, community newspaper in Weber County, UT with a distribution of 30,000 at the time. Responsible for: content and look of the newspaper; all reporters, photographers and designers; training and employment issues; and writing and editing articles.



Self Employed

• Freelance - Public Relations & Writing

  • 2005 - 2007

  Picked up freelance writing and public relations opportunities. Articles printed in local publications. Picked up freelance writing and public relations opportunities. Articles printed in local publications.



Job Journal

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Public Relations Director; National Accounts

  • 1991 - 1996

  Oversaw all areas of public relations for company including: marketing up to 10 job fairs a year in Northern California; writing and disseminating press releases; managing media relationships and partnerships; giving media interviews on employment topics; and managing special events. Was promoted to Public Relations Director; former National Accounts Manager selling employment advertising. Oversaw all areas of public relations for company including: marketing up to 10 job fairs a year in Northern California; writing and disseminating press releases; managing media relationships and partnerships; giving media interviews on employment topics; and managing special events. Was promoted to Public Relations Director; former National Accounts Manager selling employment advertising.