Debra Bryan
NSW State Manager - Beauty and Fragrance at Cosmax Prestige Brands Australia- Claim this Profile
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Bio
Credentials
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Mental Health First Aid in the Workplace
Mental Health First Aid Australia
Experience
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Cosmax Prestige Brands
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Australia
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Retail Apparel and Fashion
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1 - 100 Employee
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NSW State Manager - Beauty and Fragrance
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2014 - Present
• Manage the overall operations and service delivery function of the leading supplier of fragrances and cosmetics• Provide leadership and guidance to the management team in the achievement of organisational objectives• Develop and implement the strategic business plan, operational plan and budget to drive revenue growth• Foster productive relationships with key stakeholders including clients and international manufacturers• Manage the financial and human resource aspects of the operations• Undertake project management of key business improvement initiatives• Identify and develop new business opportunities and channels of distribution• Create and deliver major customer product presentations to introduce new brands and maximise sales potential• Compile and analyse data of sales performance and produce performance reviews• Lead and support a team of up to 70 sales consultants across 30 locations in NSW• Facilitate and drive training and development programs for staff• Oversee the measurement and tracking process for KPI’s and metrics• Prepare annual customer and product budgets, and complete rolling monthly sales forecasts• Ensure adequate inventory levels to meet sales objectives• Manage promotional activity in key locations to ensure the maximum return on funds invested• Collaborate with management and marketing to support the development of strategic and tactical plans• Source new business opportunities through market analysis and research• Prepare regular reports on sales to budget by customer, retail and market conditions and competitor activity• Apply risk management strategies to address any possible business issues• Conduct regular local and interstate travel to meet with stakeholders, attend trade shows and customer events
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National Key Account Manager - Beauty
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2013 - 2014
• Manage a portfolio of key national accounts and conduct high level negotiations• Create strategic solutions and tailored solutions in order to promote the brand and products• Convey industry expertise and knowledge while building rapport and credibility with high value clients• Build, cultivate and secure long-term business relationships with key customers• Facilitate change management and integration of portfolio• Manage all financials including budget forecasting, invoicing and revenue management• Develop and implement robust business plans • Contribute to the update and creation of the national training programs• Create and implement sales partnership events to drive customer engagement with specific brands• Undertake full category analysis in order to maximise potential returnsAchievements:• • Created and implemented national incentive program to achieve 28% growth nationally• Project Managed the refurbishment and installation of three new Guerlain businesses • Grew Guerlain portfolio by 20% and sustained 18% retail growth
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NSW and VIC State Manager - Burberry Beauty (Role Extension)
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2011 - 2013
• Lead and implement the strategic business decisions within the assigned territory• Develop sales plans including identification of target groups, marketing tactics and timelines• Participate in the planning and sales process for new business opportunities• Collaborate with the National Marketing and Sales team to develop targeted strategies• Recruit, coach and managing a team of specialist staff• Coordinate and conduct sales and education training
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NSW State Manager
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2005 - 2013
• Manage and build brand sales and marketing plans and budgets to meet and exceed sales targets • Develop, implement and communicate the brand commercial plans to the team• Establish agreed sales targets, priorities and budgets and support team in achieving them• Lead the evaluation and adjustment to plans based on performance and success in the market• Serve as local conduit for implementation and execution of channel and customer development group• Manage the marketing and promotional strategies across a range of fragrance brands• Monitor and measure performance of all general market distributor activities that affect the brands.Achievements:• Awarded a trip to Fashion Week In New York and a trip to Tahiti for highest sales growth in two specific brands• Increased NSW department store retail sales turnover by 22% • Grew NSW figures to achieve the number one ranking position nationally within 18 months
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Education
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Australian Institute of Professional Counsellors
Diploma, Counselling
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