Marketing Specialist- Social Media

• Dec 2022 - Present

Technology is changing Healthcare. Dexcom - a medical devices manufacturer with 6,000+ staff and a San Diego HQ - is one of the best examples of this today. Dexcom is transforming Healthcare management by providing Continuous Glucose Monitoring (CGM) technology via mobile. Working as part of UK Brand Communications Marketing team: • Ownership of UK owned social media channels including strategy and content creation,including development and activation of content calendars to… Show more Technology is changing Healthcare. Dexcom - a medical devices manufacturer with 6,000+ staff and a San Diego HQ - is one of the best examples of this today. Dexcom is transforming Healthcare management by providing Continuous Glucose Monitoring (CGM) technology via mobile. Working as part of UK Brand Communications Marketing team: • Ownership of UK owned social media channels including strategy and content creation,including development and activation of content calendars to achieve brand engagement goals. • Ownership of SEM plan and management of paid search campaigns, managing and optimising ads to improve SEM performance vs campaign objectives. • Leading the UK and Ireland Warrior Programme to drive customer loyalty, retention, and advocacy. This involves the recruitment of social media influencers and maintaining relationships. • Working effectively with agency partners to deliver business goals. Show less Technology is changing Healthcare. Dexcom - a medical devices manufacturer with 6,000+ staff and a San Diego HQ - is one of the best examples of this today. Dexcom is transforming Healthcare management by providing Continuous Glucose Monitoring (CGM) technology via mobile. Working as part of UK Brand Communications Marketing team: • Ownership of UK owned social media channels including strategy and content creation,including development and activation of content calendars to… Show more Technology is changing Healthcare. Dexcom - a medical devices manufacturer with 6,000+ staff and a San Diego HQ - is one of the best examples of this today. Dexcom is transforming Healthcare management by providing Continuous Glucose Monitoring (CGM) technology via mobile. Working as part of UK Brand Communications Marketing team: • Ownership of UK owned social media channels including strategy and content creation,including development and activation of content calendars to achieve brand engagement goals. • Ownership of SEM plan and management of paid search campaigns, managing and optimising ads to improve SEM performance vs campaign objectives. • Leading the UK and Ireland Warrior Programme to drive customer loyalty, retention, and advocacy. This involves the recruitment of social media influencers and maintaining relationships. • Working effectively with agency partners to deliver business goals. Show less

Social Media Marketing Consultant and Strategist

• Jan 2021 - Jan 2023

Social Media Consultant

• Apr 2021 - Dec 2022

Group Leader Berkshire

• Feb 2021 - Jul 2022

Social Media & Digital Marketing Specialist - Use Social Media to its full potential

• Oct 2010 - Feb 2021

I help businesses become more successful with Social Media and Digital Marketing through accelerated learning & inspiring training workshops, seminars and webinars. I also offer monthly Social Media Management packages I am a passionate and dynamic Social Media Manager, offering great autonomy to help grow your business's social media presence. Social media and Digital Marketing are an increasingly important part of any business’s marketing and client base development platform. The… Show more I help businesses become more successful with Social Media and Digital Marketing through accelerated learning & inspiring training workshops, seminars and webinars. I also offer monthly Social Media Management packages I am a passionate and dynamic Social Media Manager, offering great autonomy to help grow your business's social media presence. Social media and Digital Marketing are an increasingly important part of any business’s marketing and client base development platform. The perception of social media marketing has shifted quickly—no longer viewed as a trendy or passing fad, having a flexible and well-managed presence on each of these platforms; LinkedIn, Facebook and Instagram have become a must for any business seeking to secure a place in both the traditional and digital marketplace. What could once be accomplished by a traditional website now needs to be supplemented by a robust and responsive utilisation of the tools social media offers. I can help... BeInspiredBeLinked can provide social media consulting and execution services in the following areas: ★ Identify, find and connect with your potential market … and turn it into business ★ Develop a consistent business and personal brand message ★ General Analysis and Social Marketing Integration Consulting ★ Social Media Strategy Development and Execution ★ Daily Social Media Management Services If you want to increase your business and income quickly and easily using Social Media contact Deb by calling 07814 972069 for more details. Show less I help businesses become more successful with Social Media and Digital Marketing through accelerated learning & inspiring training workshops, seminars and webinars. I also offer monthly Social Media Management packages I am a passionate and dynamic Social Media Manager, offering great autonomy to help grow your business's social media presence. Social media and Digital Marketing are an increasingly important part of any business’s marketing and client base development platform. The… Show more I help businesses become more successful with Social Media and Digital Marketing through accelerated learning & inspiring training workshops, seminars and webinars. I also offer monthly Social Media Management packages I am a passionate and dynamic Social Media Manager, offering great autonomy to help grow your business's social media presence. Social media and Digital Marketing are an increasingly important part of any business’s marketing and client base development platform. The perception of social media marketing has shifted quickly—no longer viewed as a trendy or passing fad, having a flexible and well-managed presence on each of these platforms; LinkedIn, Facebook and Instagram have become a must for any business seeking to secure a place in both the traditional and digital marketplace. What could once be accomplished by a traditional website now needs to be supplemented by a robust and responsive utilisation of the tools social media offers. I can help... BeInspiredBeLinked can provide social media consulting and execution services in the following areas: ★ Identify, find and connect with your potential market … and turn it into business ★ Develop a consistent business and personal brand message ★ General Analysis and Social Marketing Integration Consulting ★ Social Media Strategy Development and Execution ★ Daily Social Media Management Services If you want to increase your business and income quickly and easily using Social Media contact Deb by calling 07814 972069 for more details. Show less

Office Manager

• Aug 2019 - Dec 2019

PJSA has been providing independent property advice on all aspects of rural, agricultural, commercial and residential property matters for over 30 years. Responsible for the Day to Day Running of the Office / Administrative Assistance to Directors. Responsible for organising and coordinating office and administrative operations and procedures in order to ensure effectiveness and efficiency of the firm. Management of social media and online accounts for company marketing purposes PJSA has been providing independent property advice on all aspects of rural, agricultural, commercial and residential property matters for over 30 years. Responsible for the Day to Day Running of the Office / Administrative Assistance to Directors. Responsible for organising and coordinating office and administrative operations and procedures in order to ensure effectiveness and efficiency of the firm. Management of social media and online accounts for company marketing purposes

Office and Marketing Manager

• Feb 2019 - Aug 2019

Acclaro Advisory is a specialist consultancy providing organisations with a range of environmental management and sustainable business solutions. We work with multinational corporations, governments and NGOs. Acclaro prides itself on creating long lasting relationships with clients and delivering excellence in our work. Acclaro Advisory is a specialist consultancy providing organisations with a range of environmental management and sustainable business solutions. We work with multinational corporations, governments and NGOs. Acclaro prides itself on creating long lasting relationships with clients and delivering excellence in our work.

Office Administrator

• Aug 2015 - Dec 2018

Supporting the business with administration and working closely with marketing and commercial teams. Supporting the business with administration and working closely with marketing and commercial teams.

Learning and Development LinkedIn Group Manager

• Mar 2010 - Oct 2017

A group for those interested in or working in the field of HR and Learning and Development in the West Midlands. A place where you can find out about relevant local events and network with fellow professionals. A group for those interested in or working in the field of HR and Learning and Development in the West Midlands. A place where you can find out about relevant local events and network with fellow professionals.

People Development Consultant- Passionate about People Development

• Feb 2011 - Aug 2014

My consultancy supports career growth and inspires individuals to develop their skills and knowledge. I work with companies to develop their teams to deliver business growth through learning and development. I am extremely passionate about people development and I get a real buzz out of facilitating opportunities that allow people to learn what they need for their own growth and development. This passion has developed over a number of years but really blossomed whilst I was working as a… Show more My consultancy supports career growth and inspires individuals to develop their skills and knowledge. I work with companies to develop their teams to deliver business growth through learning and development. I am extremely passionate about people development and I get a real buzz out of facilitating opportunities that allow people to learn what they need for their own growth and development. This passion has developed over a number of years but really blossomed whilst I was working as a weight loss consultant for Weight Watchers, leading to a part time role researching and writing inspirational meeting guides for 1700 consultants across the UK. I have 6 years experience in learning and development for Financial Services, Legal Probate Services and Healthcare. I am experienced in Management Development at Team leader to senior management level and have designed and delivered a management development programme in a previous role. I am self-motivated, a natural communicator, adept at building strong rapport with a range of individuals. I have the ability to identify and develop opportunities; innovate and make things happen. I am very commercially aware with a strong appreciation of good business practices. I always ensure that any interventions in the design stage take into account the latest L&D thinking and practices. This is achieved by being fully committed to my own continuous professional development and the maintenance of a CPD log. I regularly read any CIPD surveys/research pertaining to any learning that I am designing.

People Development Consultant

• Feb 2011 - Sep 2012

I work as a consultant to local businesses on staff development, in particular, coaching and training team leaders and line managers’ on interpersonal skills and team building. I enjoy creating intuitive learning solutions that empower individuals to drive their own development and learning experiences. By developing and supporting individuals to engage with the learning experience they are able to deliver results , often in fast-paced, challenging environments.

Social Media expert and trainer

• Nov 2011 - Jul 2012

I share hints and tips on using Social Media and in particular LinkedIn to help individuals and businesses to generate more income and grow their business interests. I share hints and tips on using Social Media and in particular LinkedIn to help individuals and businesses to generate more income and grow their business interests.

Training and Development Manager

• Jun 2010 - Jan 2011

Responsibilities  To manage the training and development function across three offices for approximately 230 staff.  To design and deliver specific training/briefing materials/ workshops to support the Probate Operations task team; including the Customer Service Managers.  To design client interaction workshops to support the field based Probate Advisors.  To design and deliver customer service workshops for the Bereavement Advice Centre (BAC) call team.  Responsible for the… Show more Responsibilities  To manage the training and development function across three offices for approximately 230 staff.  To design and deliver specific training/briefing materials/ workshops to support the Probate Operations task team; including the Customer Service Managers.  To design client interaction workshops to support the field based Probate Advisors.  To design and deliver customer service workshops for the Bereavement Advice Centre (BAC) call team.  Responsible for the management of the Barclays Service Centre Bereavement call centre skills development programmes and any one off training requests /specific projects; including the design and delivery of some of the skills workshops.  To manage the company Induction programme.  Responsible for the Team Leader Development programme.  Responsible for ensuring that all development workshops are evaluated, followed by discussion with the Operations Director to ensure continuous improvement for all relevant training activity.  Development of on-line learning tools and frameworks to support existing and emerging development needs  Management of bespoke L&D projects.  Working with the HR business partner on the development of the firm's appraisal process. Show less Responsibilities  To manage the training and development function across three offices for approximately 230 staff.  To design and deliver specific training/briefing materials/ workshops to support the Probate Operations task team; including the Customer Service Managers.  To design client interaction workshops to support the field based Probate Advisors.  To design and deliver customer service workshops for the Bereavement Advice Centre (BAC) call team.  Responsible for the… Show more Responsibilities  To manage the training and development function across three offices for approximately 230 staff.  To design and deliver specific training/briefing materials/ workshops to support the Probate Operations task team; including the Customer Service Managers.  To design client interaction workshops to support the field based Probate Advisors.  To design and deliver customer service workshops for the Bereavement Advice Centre (BAC) call team.  Responsible for the management of the Barclays Service Centre Bereavement call centre skills development programmes and any one off training requests /specific projects; including the design and delivery of some of the skills workshops.  To manage the company Induction programme.  Responsible for the Team Leader Development programme.  Responsible for ensuring that all development workshops are evaluated, followed by discussion with the Operations Director to ensure continuous improvement for all relevant training activity.  Development of on-line learning tools and frameworks to support existing and emerging development needs  Management of bespoke L&D projects.  Working with the HR business partner on the development of the firm's appraisal process. Show less

Training and Development Manager

• Jul 2005 - Nov 2009

Foster an environment in which employees are motivated to deliver top performance through continuous development. Key Achievements *Recruited and managed a small team of three training and delivery officers tasked with assisting the 250+ staff through a retraining and re-skilling process. *Developed and implemented the HSBC Investments Academy in 2008 to ensure all staff were skilled to deliver excellent customer service as part of the Investments Centre of Excellence. The academy… Show more Foster an environment in which employees are motivated to deliver top performance through continuous development. Key Achievements *Recruited and managed a small team of three training and delivery officers tasked with assisting the 250+ staff through a retraining and re-skilling process. *Developed and implemented the HSBC Investments Academy in 2008 to ensure all staff were skilled to deliver excellent customer service as part of the Investments Centre of Excellence. The academy encompassed a range of bite sized modules which covered; technical, systems, regulatory, client interaction skills, industry and site specific knowledge including business systems flows. *Developed the induction programme into a structured 12 week accredited programme. A range of learning media was used to deliver the induction programme; including 121 coaching on the job, e-learning modules, classroom delivery, coaching and mentoring. *Introduced Role Development coaches (RDC’s) on site as part of the accreditation process for new entrants. Role Development coaches were allocated to a new entrant at the start of the 12 week induction programme. *Facilitated a number of strategy best place to work events in 2008/2009 as part of employee engagement programme. *Change implementation champion for the site in 2009 for the introduction of the new global electronic performance management system. *Researched and developed a number of Contact Centre Customer Service Representatives Client Interaction skills modules to enhance customer service. Visited other geographical areas to share best practice and ensure ‘best fit’ for the business. *Responsible for the FSA Training and Competence scheme for 63 members of staff from July 2005 – Oct 2008. Show less Foster an environment in which employees are motivated to deliver top performance through continuous development. Key Achievements *Recruited and managed a small team of three training and delivery officers tasked with assisting the 250+ staff through a retraining and re-skilling process. *Developed and implemented the HSBC Investments Academy in 2008 to ensure all staff were skilled to deliver excellent customer service as part of the Investments Centre of Excellence. The academy… Show more Foster an environment in which employees are motivated to deliver top performance through continuous development. Key Achievements *Recruited and managed a small team of three training and delivery officers tasked with assisting the 250+ staff through a retraining and re-skilling process. *Developed and implemented the HSBC Investments Academy in 2008 to ensure all staff were skilled to deliver excellent customer service as part of the Investments Centre of Excellence. The academy encompassed a range of bite sized modules which covered; technical, systems, regulatory, client interaction skills, industry and site specific knowledge including business systems flows. *Developed the induction programme into a structured 12 week accredited programme. A range of learning media was used to deliver the induction programme; including 121 coaching on the job, e-learning modules, classroom delivery, coaching and mentoring. *Introduced Role Development coaches (RDC’s) on site as part of the accreditation process for new entrants. Role Development coaches were allocated to a new entrant at the start of the 12 week induction programme. *Facilitated a number of strategy best place to work events in 2008/2009 as part of employee engagement programme. *Change implementation champion for the site in 2009 for the introduction of the new global electronic performance management system. *Researched and developed a number of Contact Centre Customer Service Representatives Client Interaction skills modules to enhance customer service. Visited other geographical areas to share best practice and ensure ‘best fit’ for the business. *Responsible for the FSA Training and Competence scheme for 63 members of staff from July 2005 – Oct 2008. Show less

Weight Watchers Consultant,Meeting Guide Developer, Training and Programme Development, 2004 to 2006

• Apr 1996 - Jul 2006

A part time self employed consultant for Weight Watchers for ten years, running two weekly meetings of one hour duration; consisting of ½ hour weigh in, ½ hour motivational talk. In addition, part of a team of six meeting guide developers, writing, designing and developing weekly meeting materials for 1,700 consultants across the UK and Ireland. Key Achievements:  As part of a feedback team, looked at the Weight Watchers magazine and marketing materials and packaging for meeting… Show more A part time self employed consultant for Weight Watchers for ten years, running two weekly meetings of one hour duration; consisting of ½ hour weigh in, ½ hour motivational talk. In addition, part of a team of six meeting guide developers, writing, designing and developing weekly meeting materials for 1,700 consultants across the UK and Ireland. Key Achievements:  As part of a feedback team, looked at the Weight Watchers magazine and marketing materials and packaging for meeting products.  Extensive work on programme innovation during 2006, in particular, the changing needs of Weight \Watchers members. Meeting materials and guides were evolved to match the company vision for success.  Assisted with the design and layout of the finished meeting guides using the professional desktop publishing programme, Quark Xpress.  Worked as part of project team of six, to review and design the new consultant training weekend workshop. Attended a workshop before redesign to allow thorough input into the syllabus. Undertook telephone and face to face follow up research before and after the new syllabus was implemented to evaluate effectiveness.  Took part in Consultant focus groups and was involved in pilot testing whole company training looking at running inspirational and motivational meetings.  Contributed to a company published training booklet called ‘Involve, Inform, Inspire’. The book was designed to help consultants to encourage their members to attend meetings to ensure the most effective support was available on their weight loss journeys. Show less A part time self employed consultant for Weight Watchers for ten years, running two weekly meetings of one hour duration; consisting of ½ hour weigh in, ½ hour motivational talk. In addition, part of a team of six meeting guide developers, writing, designing and developing weekly meeting materials for 1,700 consultants across the UK and Ireland. Key Achievements:  As part of a feedback team, looked at the Weight Watchers magazine and marketing materials and packaging for meeting… Show more A part time self employed consultant for Weight Watchers for ten years, running two weekly meetings of one hour duration; consisting of ½ hour weigh in, ½ hour motivational talk. In addition, part of a team of six meeting guide developers, writing, designing and developing weekly meeting materials for 1,700 consultants across the UK and Ireland. Key Achievements:  As part of a feedback team, looked at the Weight Watchers magazine and marketing materials and packaging for meeting products.  Extensive work on programme innovation during 2006, in particular, the changing needs of Weight \Watchers members. Meeting materials and guides were evolved to match the company vision for success.  Assisted with the design and layout of the finished meeting guides using the professional desktop publishing programme, Quark Xpress.  Worked as part of project team of six, to review and design the new consultant training weekend workshop. Attended a workshop before redesign to allow thorough input into the syllabus. Undertook telephone and face to face follow up research before and after the new syllabus was implemented to evaluate effectiveness.  Took part in Consultant focus groups and was involved in pilot testing whole company training looking at running inspirational and motivational meetings.  Contributed to a company published training booklet called ‘Involve, Inform, Inspire’. The book was designed to help consultants to encourage their members to attend meetings to ensure the most effective support was available on their weight loss journeys. Show less

Small Orders Controller

• Jan 2000 - Jan 2005

A small manufacturing company, producing Jewellery and Medal castings for Manufacturing Companies for supply to High Street Jewellers as well as one off special commissions and Small Retail Jewellers and Designers. Due to a shift in Manufacturing Operations to the Far East, I took voluntary redundancy in April 2005. Dealt with and processed all New Customer enquiries and Catalogue requests. Fully administered all quality forms under ISO9001. Processed & invoiced customer orders, including… Show more A small manufacturing company, producing Jewellery and Medal castings for Manufacturing Companies for supply to High Street Jewellers as well as one off special commissions and Small Retail Jewellers and Designers. Due to a shift in Manufacturing Operations to the Far East, I took voluntary redundancy in April 2005. Dealt with and processed all New Customer enquiries and Catalogue requests. Fully administered all quality forms under ISO9001. Processed & invoiced customer orders, including dealing with incoming customer jewellery master patterns. Ordering Stationary, maintaining stock levels and securing the best prices. Diary Management and Directors correspondence. Consolidating Small Orders Department Monthly accounts. Carrying out Monthly Small Order Department Metal Stock take. General Office Administration, including customer mail shots and enquiries. Show less A small manufacturing company, producing Jewellery and Medal castings for Manufacturing Companies for supply to High Street Jewellers as well as one off special commissions and Small Retail Jewellers and Designers. Due to a shift in Manufacturing Operations to the Far East, I took voluntary redundancy in April 2005. Dealt with and processed all New Customer enquiries and Catalogue requests. Fully administered all quality forms under ISO9001. Processed & invoiced customer orders, including… Show more A small manufacturing company, producing Jewellery and Medal castings for Manufacturing Companies for supply to High Street Jewellers as well as one off special commissions and Small Retail Jewellers and Designers. Due to a shift in Manufacturing Operations to the Far East, I took voluntary redundancy in April 2005. Dealt with and processed all New Customer enquiries and Catalogue requests. Fully administered all quality forms under ISO9001. Processed & invoiced customer orders, including dealing with incoming customer jewellery master patterns. Ordering Stationary, maintaining stock levels and securing the best prices. Diary Management and Directors correspondence. Consolidating Small Orders Department Monthly accounts. Carrying out Monthly Small Order Department Metal Stock take. General Office Administration, including customer mail shots and enquiries. Show less

Assistant Area Manager

• Jul 1999 - Dec 1999

Supported the Area Manager by delivering training to unit Catering Managers, carrying out health and hygiene audits. Deputised for Catering Unit Managers running the unit during holiday leave. Supported the Area Manager by delivering training to unit Catering Managers, carrying out health and hygiene audits. Deputised for Catering Unit Managers running the unit during holiday leave.

Catering Unit Manager

• Jan 1996 - Jan 1999

Responsible for the overall operation of the catering facility and the college retail shop at Stratford Upon Avon College. • managing the food and beverage provision; • supervising catering staff; • menu planning; • recruiting and training permanent and casual staff; • organising, leading and motivating the catering team; • planning staff shifts and rotas; • ensuring health and safety regulations are strictly observed; • budgeting and establishing financial targets and… Show more Responsible for the overall operation of the catering facility and the college retail shop at Stratford Upon Avon College. • managing the food and beverage provision; • supervising catering staff; • menu planning; • recruiting and training permanent and casual staff; • organising, leading and motivating the catering team; • planning staff shifts and rotas; • ensuring health and safety regulations are strictly observed; • budgeting and establishing financial targets and forecasts; • monitoring the quality of the product and service provided; • keeping financial and administrative records; • managing the payroll and monitoring spending levels; • maintaining stock levels and ordering new supplies as required; • interacting with customers; • liaising with suppliers and clients; • negotiating contracts with customers, assessing their requirements and ensuring they are satisfied with the service delivered; • ensuring compliance with all fire and employment regulations; • maximising sales and meeting profit and financial expectations. • planning new promotions and initiatives, and contributing to business development; • dealing with staffing and client issues Show less Responsible for the overall operation of the catering facility and the college retail shop at Stratford Upon Avon College. • managing the food and beverage provision; • supervising catering staff; • menu planning; • recruiting and training permanent and casual staff; • organising, leading and motivating the catering team; • planning staff shifts and rotas; • ensuring health and safety regulations are strictly observed; • budgeting and establishing financial targets and… Show more Responsible for the overall operation of the catering facility and the college retail shop at Stratford Upon Avon College. • managing the food and beverage provision; • supervising catering staff; • menu planning; • recruiting and training permanent and casual staff; • organising, leading and motivating the catering team; • planning staff shifts and rotas; • ensuring health and safety regulations are strictly observed; • budgeting and establishing financial targets and forecasts; • monitoring the quality of the product and service provided; • keeping financial and administrative records; • managing the payroll and monitoring spending levels; • maintaining stock levels and ordering new supplies as required; • interacting with customers; • liaising with suppliers and clients; • negotiating contracts with customers, assessing their requirements and ensuring they are satisfied with the service delivered; • ensuring compliance with all fire and employment regulations; • maximising sales and meeting profit and financial expectations. • planning new promotions and initiatives, and contributing to business development; • dealing with staffing and client issues Show less

Catering Manager

• Jan 1995 - Jan 1996

Managed the catering operation at Stratford upon Avon High School. Managed the catering operation at Stratford upon Avon High School.

Catering Manager

• Oct 1993 - Jan 1995

1 year managing the 4th Floor 'Food Garden Cafe'. Implemented a new food theatre concept after visiting a department store in Lausanne, Switzerland. 4 months managing and increasing sales and footfall in the 2nd Floor 'Coffee on 2' restaurant 1 year managing the 4th Floor 'Food Garden Cafe'. Implemented a new food theatre concept after visiting a department store in Lausanne, Switzerland. 4 months managing and increasing sales and footfall in the 2nd Floor 'Coffee on 2' restaurant

Restaurant and Banqueting Manager

• Jan 1991 - Oct 1993

Managed 120 seat restaurant and banqueting for up to 200 people. Managed 120 seat restaurant and banqueting for up to 200 people.