Experience

Signia by Hilton San Jose

• United States
• Hospitality
• 1 - 100 Employee

• CHG Taskforce Complex Sales Manager -Signa by Hilton and Hilton San Jose

  • Jan 2023 - Present



Canopy by Hilton Jersey City Arts District

• United States
• Hospitality
• 1 - 100 Employee

• CHG Sales Taskforce - Canopy Hilton

  • Nov 2022 - Present



Hotel Indigo

• Hospitality
• 500 - 600 Employee

• CHG Director of Sales Taskforce -Hotel Indigo

  • May 2022 - Oct 2022



CLC Lodging

• United States
• Hospitality
• 100 - 200 Employee

• Director of National Sales

  • Sep 2021 - Mar 2022



Hilton Worldwide/DoubleTree Miami Airport and Convention Center/Embassy Suites/Hilton Blue Lagoon

• Miami and Fort Lauderdale FL

• Business Travel Sales Manager/Senior Sales Manager

  • Jan 2004 - Nov 2021

  DoubleTree Miami Airport and Convention Center- Currently: Individual Business Travel all Market Segments Previously: Handled NE/SE for Conferences As Key Account Manager handled all markets area key focus in Business and Leisure Travel Key Accounts: Citrix, Franklin Templeton, AutoNation, IBM, American Heart Association, Citibank, Deloitte, EY, PWC, IBM, Wells Spring Partners-Huron Consulting etc. • Participate in joint sales calls with the Account Managers… Show more DoubleTree Miami Airport and Convention Center- Currently: Individual Business Travel all Market Segments Previously: Handled NE/SE for Conferences As Key Account Manager handled all markets area key focus in Business and Leisure Travel Key Accounts: Citrix, Franklin Templeton, AutoNation, IBM, American Heart Association, Citibank, Deloitte, EY, PWC, IBM, Wells Spring Partners-Huron Consulting etc. • Participate in joint sales calls with the Account Managers, built and strengthened relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows. • Prospect and develop group business opportunities in order to position the hotel to exceed revenue goals handling the Midwest territory thru tradeshow, sales blitz participation and cold calling in addition to developing a SWOT and SMART plan to outline the strategies to achieve goal. • Maintain internal booking reports and file maintenance, participating in daily business review, pre-convention and other sales-related meetings as required • Delivered Hyatt Brand Values to our guest driving customer loyalty by delivering service excellence throughout each customer experience • Attended Weekly Executive meeting to ensure quality service to guests, VIP requests • Possess strong commitment to team environment dynamics and maintain constructive relationships with customers, ownership, management, internal departments and guests. • Targets group/catering accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation • Partners with group/catering counterpart to effectively manage the business opportunity. • Identifies, qualifies and solicits new group/catering business to achieve personal and each property's revenue goals. Show less DoubleTree Miami Airport and Convention Center- Currently: Individual Business Travel all Market Segments Previously: Handled NE/SE for Conferences As Key Account Manager handled all markets area key focus in Business and Leisure Travel Key Accounts: Citrix, Franklin Templeton, AutoNation, IBM, American Heart Association, Citibank, Deloitte, EY, PWC, IBM, Wells Spring Partners-Huron Consulting etc. • Participate in joint sales calls with the Account Managers… Show more DoubleTree Miami Airport and Convention Center- Currently: Individual Business Travel all Market Segments Previously: Handled NE/SE for Conferences As Key Account Manager handled all markets area key focus in Business and Leisure Travel Key Accounts: Citrix, Franklin Templeton, AutoNation, IBM, American Heart Association, Citibank, Deloitte, EY, PWC, IBM, Wells Spring Partners-Huron Consulting etc. • Participate in joint sales calls with the Account Managers, built and strengthened relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows. • Prospect and develop group business opportunities in order to position the hotel to exceed revenue goals handling the Midwest territory thru tradeshow, sales blitz participation and cold calling in addition to developing a SWOT and SMART plan to outline the strategies to achieve goal. • Maintain internal booking reports and file maintenance, participating in daily business review, pre-convention and other sales-related meetings as required • Delivered Hyatt Brand Values to our guest driving customer loyalty by delivering service excellence throughout each customer experience • Attended Weekly Executive meeting to ensure quality service to guests, VIP requests • Possess strong commitment to team environment dynamics and maintain constructive relationships with customers, ownership, management, internal departments and guests. • Targets group/catering accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation • Partners with group/catering counterpart to effectively manage the business opportunity. • Identifies, qualifies and solicits new group/catering business to achieve personal and each property's revenue goals. Show less



Grand Texan Hotel & Convention Center

• United States
• Hospitality

• CHG Director of Sales and Marketing-Task Force

  • Apr 2017 - Jun 2017

  Taskforce Taskforce



Extended Stay America

• United States
• Hospitality
• 1 - 100 Employee

• Director-National Account Sales

  • Dec 2015 - Mar 2017

  -Responsible for revenue attainment, incremental revenue growth and lead generation within -Accountable for managing all direct sales efforts to meet revenue objectives for assigned accounts within specified major market(s). -Drive revenue to properties outside the market, working collaboratively with members of the field, operations -Key account sales on multi-region accounts with revenue potential for the properties in the assigned market. -Business acquisition and… Show more -Responsible for revenue attainment, incremental revenue growth and lead generation within -Accountable for managing all direct sales efforts to meet revenue objectives for assigned accounts within specified major market(s). -Drive revenue to properties outside the market, working collaboratively with members of the field, operations -Key account sales on multi-region accounts with revenue potential for the properties in the assigned market. -Business acquisition and retention strategies to cultivate both new and existing business relationships. -Execute account saturation plans to consistently -Identify new target business and develop and execute penetration plans -Communicate objectives and planned actions to grow account revenue -Drive outbound revenue to other regions - Team Selling -Achievement of all revenue, average rate, and occupancy growth measures YOY Show less -Responsible for revenue attainment, incremental revenue growth and lead generation within -Accountable for managing all direct sales efforts to meet revenue objectives for assigned accounts within specified major market(s). -Drive revenue to properties outside the market, working collaboratively with members of the field, operations -Key account sales on multi-region accounts with revenue potential for the properties in the assigned market. -Business acquisition and… Show more -Responsible for revenue attainment, incremental revenue growth and lead generation within -Accountable for managing all direct sales efforts to meet revenue objectives for assigned accounts within specified major market(s). -Drive revenue to properties outside the market, working collaboratively with members of the field, operations -Key account sales on multi-region accounts with revenue potential for the properties in the assigned market. -Business acquisition and retention strategies to cultivate both new and existing business relationships. -Execute account saturation plans to consistently -Identify new target business and develop and execute penetration plans -Communicate objectives and planned actions to grow account revenue -Drive outbound revenue to other regions - Team Selling -Achievement of all revenue, average rate, and occupancy growth measures YOY Show less



Hilton

• United States
• Hospitality
• 700 & Above Employee

• Senior Sales Manager/National Corporate, Entertainment, Sports

  • Sep 2013 - Dec 2015

  National Corporate -Entertainment, Sports Responsible for generating top line revenue to meet and exceed sales goal expectations of $1.5-2 Mil. •Develop Smart Plan inclusive of Key Account Focus and Revenue Potential • Participate in joint sales calls with the Account Managers, built and strengthened relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows. • SMART PLAN-Prospect and… Show more National Corporate -Entertainment, Sports Responsible for generating top line revenue to meet and exceed sales goal expectations of $1.5-2 Mil. •Develop Smart Plan inclusive of Key Account Focus and Revenue Potential • Participate in joint sales calls with the Account Managers, built and strengthened relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows. • SMART PLAN-Prospect and develop and focus increase of group business. •Maintain internal booking reports and file maintenance, participating in daily business review, pre-convention and other sales-related meetings as required •Delivered Hilton Values to our guest driving customer loyalty by delivering service excellence throughout each customer experience •Strong commitment to team environment dynamics and maintain constructive relationships with customers, ownership, management, internal departments and guests. •Targets group/catering accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation •Partners with group/catering counterpart to effectively manage the business opportunity. •Identifies, qualifies and solicits new group/catering business to achieve personal and each property's revenue goals. Show less National Corporate -Entertainment, Sports Responsible for generating top line revenue to meet and exceed sales goal expectations of $1.5-2 Mil. •Develop Smart Plan inclusive of Key Account Focus and Revenue Potential • Participate in joint sales calls with the Account Managers, built and strengthened relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows. • SMART PLAN-Prospect and… Show more National Corporate -Entertainment, Sports Responsible for generating top line revenue to meet and exceed sales goal expectations of $1.5-2 Mil. •Develop Smart Plan inclusive of Key Account Focus and Revenue Potential • Participate in joint sales calls with the Account Managers, built and strengthened relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows. • SMART PLAN-Prospect and develop and focus increase of group business. •Maintain internal booking reports and file maintenance, participating in daily business review, pre-convention and other sales-related meetings as required •Delivered Hilton Values to our guest driving customer loyalty by delivering service excellence throughout each customer experience •Strong commitment to team environment dynamics and maintain constructive relationships with customers, ownership, management, internal departments and guests. •Targets group/catering accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation •Partners with group/catering counterpart to effectively manage the business opportunity. •Identifies, qualifies and solicits new group/catering business to achieve personal and each property's revenue goals. Show less



Jesta Hotels & Resorts

• United States
• Hospitality
• 1 - 100 Employee

• Director of Sales and Marketing Task Force

  • Apr 2013 - Oct 2013

  Come see the newly renovated rooms and unique venue for your special event! Come see the newly renovated rooms and unique venue for your special event!



b2 miami downtown hotel

• Miami/Fort Lauderdale Area

• Director of Sales and Marketing

  • Feb 2012 - Apr 2013

  Assigned Markets, FIT, Whole Sale, Tour and Travel, SMERF, Government, Corporate National, All Entertainment, City Wide Contracts, OTA’s Selected Contributions: •Pre-Opening •Short term and long term strategic planning of pre-opening; adr / occupancy / pace •Generated a Marketing Plan along with Positioning Statement inclusive of comprehensive market analysis •Established measurable sales and marketing strategies to develop and grow each market segment along with key account… Show more Assigned Markets, FIT, Whole Sale, Tour and Travel, SMERF, Government, Corporate National, All Entertainment, City Wide Contracts, OTA’s Selected Contributions: •Pre-Opening •Short term and long term strategic planning of pre-opening; adr / occupancy / pace •Generated a Marketing Plan along with Positioning Statement inclusive of comprehensive market analysis •Established measurable sales and marketing strategies to develop and grow each market segment along with key account target list. •Outlined monthly goals, market segments with increase pre-sell initiatives with DORM "Open Hot" •Managed yearly budget, expenses, hotel sales and revenue production •Responsible for the strategy and execution of all marketing initiatives and contributed to the business planning process inclusive of marketing budget ensuring a robust measurement of success and ROI for all activities and participation. •Manage the hotel’s marketing strategy, including creative design, tone of voice, segmented targeting, innovation and customer acquisition and retention. •Monitor and report on all emerging trends, competitor activities and opportunities. •Brand training and implementation, sales mentoring and improvement plans •Generated and Launched B Referred program (inter company referral program) •Organized and Lead Quarterly DOSM meeting. •Launched brand locally, nationally, internationally thru sales events participation •Created Strategic Linking and PPC Marketing to increase direct traffic to the hotel website. •Drive direction for hotel brand development, competitor benchmarking and analysis. •Strategic Planning with Owners, Senior Executive Staff to identify and develop strategic alliances and brand partnership •Strategic planning with the eCommerce/Carma PR team in creation of all digital content and news story opportunities and story submission time line to drive consumers across all channels to our site. Show less Assigned Markets, FIT, Whole Sale, Tour and Travel, SMERF, Government, Corporate National, All Entertainment, City Wide Contracts, OTA’s Selected Contributions: •Pre-Opening •Short term and long term strategic planning of pre-opening; adr / occupancy / pace •Generated a Marketing Plan along with Positioning Statement inclusive of comprehensive market analysis •Established measurable sales and marketing strategies to develop and grow each market segment along with key account… Show more Assigned Markets, FIT, Whole Sale, Tour and Travel, SMERF, Government, Corporate National, All Entertainment, City Wide Contracts, OTA’s Selected Contributions: •Pre-Opening •Short term and long term strategic planning of pre-opening; adr / occupancy / pace •Generated a Marketing Plan along with Positioning Statement inclusive of comprehensive market analysis •Established measurable sales and marketing strategies to develop and grow each market segment along with key account target list. •Outlined monthly goals, market segments with increase pre-sell initiatives with DORM "Open Hot" •Managed yearly budget, expenses, hotel sales and revenue production •Responsible for the strategy and execution of all marketing initiatives and contributed to the business planning process inclusive of marketing budget ensuring a robust measurement of success and ROI for all activities and participation. •Manage the hotel’s marketing strategy, including creative design, tone of voice, segmented targeting, innovation and customer acquisition and retention. •Monitor and report on all emerging trends, competitor activities and opportunities. •Brand training and implementation, sales mentoring and improvement plans •Generated and Launched B Referred program (inter company referral program) •Organized and Lead Quarterly DOSM meeting. •Launched brand locally, nationally, internationally thru sales events participation •Created Strategic Linking and PPC Marketing to increase direct traffic to the hotel website. •Drive direction for hotel brand development, competitor benchmarking and analysis. •Strategic Planning with Owners, Senior Executive Staff to identify and develop strategic alliances and brand partnership •Strategic planning with the eCommerce/Carma PR team in creation of all digital content and news story opportunities and story submission time line to drive consumers across all channels to our site. Show less



Luxury Resorts International

• Fort Lauderdale, FL

• National Sales Manger-Midwest Corporate and Leisure, Business Travel

  • Dec 2010 - Apr 2012

  •Responsible for generating top line revenue to meet and exceed sales goal expectations. •Develop Smart Plan inclusive of Key Account Focus and Revenue Potential •Provided Training on Hoteligence, Knowland Group, Insight, Reader Board, Lanyon •Participate in joint sales calls with the Account Managers, built and strengthened relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows. •Prospect and… Show more •Responsible for generating top line revenue to meet and exceed sales goal expectations. •Develop Smart Plan inclusive of Key Account Focus and Revenue Potential •Provided Training on Hoteligence, Knowland Group, Insight, Reader Board, Lanyon •Participate in joint sales calls with the Account Managers, built and strengthened relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows. •Prospect and develop group business opportunities in order to position the hotel to exceed revenue goals handling the Midwest territory thru trade show, sales blitz participation and cold calling in addition to developing a SWOT and SMART plan to outline the strategies to achieve goal. •Maintain internal booking reports and file maintenance, participating in daily business review, pre-convention and other sales-related meetings as required •Delivered Hyatt Brand Values to our guest driving customer loyalty by delivering service excellence throughout each customer experience •Attended Weekly Executive meeting to ensure quality service to guests, VIP requests •Strong commitment to team environment dynamics and maintain constructive relationships with customers, ownership, management, internal departments and guests. •Targets group/catering accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation •Partners with group/catering counterpart to effectively manage the business opportunity. •Identifies, qualifies and solicits new group/catering business to achieve personal and each property's revenue goals. Show less •Responsible for generating top line revenue to meet and exceed sales goal expectations. •Develop Smart Plan inclusive of Key Account Focus and Revenue Potential •Provided Training on Hoteligence, Knowland Group, Insight, Reader Board, Lanyon •Participate in joint sales calls with the Account Managers, built and strengthened relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows. •Prospect and… Show more •Responsible for generating top line revenue to meet and exceed sales goal expectations. •Develop Smart Plan inclusive of Key Account Focus and Revenue Potential •Provided Training on Hoteligence, Knowland Group, Insight, Reader Board, Lanyon •Participate in joint sales calls with the Account Managers, built and strengthened relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows. •Prospect and develop group business opportunities in order to position the hotel to exceed revenue goals handling the Midwest territory thru trade show, sales blitz participation and cold calling in addition to developing a SWOT and SMART plan to outline the strategies to achieve goal. •Maintain internal booking reports and file maintenance, participating in daily business review, pre-convention and other sales-related meetings as required •Delivered Hyatt Brand Values to our guest driving customer loyalty by delivering service excellence throughout each customer experience •Attended Weekly Executive meeting to ensure quality service to guests, VIP requests •Strong commitment to team environment dynamics and maintain constructive relationships with customers, ownership, management, internal departments and guests. •Targets group/catering accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation •Partners with group/catering counterpart to effectively manage the business opportunity. •Identifies, qualifies and solicits new group/catering business to achieve personal and each property's revenue goals. Show less



Starwood Hotels & Resorts Worldwide, Inc.

• Hospitality
• 700 & Above Employee

• Director of Business Travel & Leisure -W fort lauderdale, Westin, Sheraton, Atlantic Resort and Spa

  • Feb 2007 - Jan 2010

  •Preopening Team W Fort Lauderdale/Westin Beach Resort/Sheraton Fort Lauderdale Beach Hotel. •Tenacious in obtaining new business, securing customer loyalty and establishing strong relationships with clients. •Outstanding record of achievement in account acquisition and contract negotiations. •Sales Strategy and Develop utilizing prior group and event planning experience to obtain group and catering business in support of total account management. •Key Markets North East , South… Show more •Preopening Team W Fort Lauderdale/Westin Beach Resort/Sheraton Fort Lauderdale Beach Hotel. •Tenacious in obtaining new business, securing customer loyalty and establishing strong relationships with clients. •Outstanding record of achievement in account acquisition and contract negotiations. •Sales Strategy and Develop utilizing prior group and event planning experience to obtain group and catering business in support of total account management. •Key Markets North East , South East All Market •W Hotel Market focus/Entertainment •Develops effective group/catering sales plans and actions. •Understands the overall market - competitors' strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them. •Closes the best opportunities for each property based on market conditions and individual property needs. •Uses negotiating skills and creative selling abilities to close on business and negotiate contracts. •Providing Exceptional Customer Service •Handles complex business with significant revenue potential as well as significant customer expectations. •Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc. •Develops relationships within community to strengthen and expand customer base for group/catering sales opportunities. Show less •Preopening Team W Fort Lauderdale/Westin Beach Resort/Sheraton Fort Lauderdale Beach Hotel. •Tenacious in obtaining new business, securing customer loyalty and establishing strong relationships with clients. •Outstanding record of achievement in account acquisition and contract negotiations. •Sales Strategy and Develop utilizing prior group and event planning experience to obtain group and catering business in support of total account management. •Key Markets North East , South… Show more •Preopening Team W Fort Lauderdale/Westin Beach Resort/Sheraton Fort Lauderdale Beach Hotel. •Tenacious in obtaining new business, securing customer loyalty and establishing strong relationships with clients. •Outstanding record of achievement in account acquisition and contract negotiations. •Sales Strategy and Develop utilizing prior group and event planning experience to obtain group and catering business in support of total account management. •Key Markets North East , South East All Market •W Hotel Market focus/Entertainment •Develops effective group/catering sales plans and actions. •Understands the overall market - competitors' strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them. •Closes the best opportunities for each property based on market conditions and individual property needs. •Uses negotiating skills and creative selling abilities to close on business and negotiate contracts. •Providing Exceptional Customer Service •Handles complex business with significant revenue potential as well as significant customer expectations. •Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc. •Develops relationships within community to strengthen and expand customer base for group/catering sales opportunities. Show less



US Foodservice

• Marketing Manager

  • 2001 - 2004

  Selected Contributions: *Devising marketing collateral, new product concepts and development of Concepts Focus Food Shows *Profit Center Management and Development –Trade Shows. Corporate Sponsorship participation *Successfully maintained and increased client base by designing and implementing strategic customer-retention projects. *Planned and led execution of Annual Marketing Plan that doubled yearly revenue expectation. Increases new product revenue from 0% to 85% within… Show more Selected Contributions: *Devising marketing collateral, new product concepts and development of Concepts Focus Food Shows *Profit Center Management and Development –Trade Shows. Corporate Sponsorship participation *Successfully maintained and increased client base by designing and implementing strategic customer-retention projects. *Planned and led execution of Annual Marketing Plan that doubled yearly revenue expectation. Increases new product revenue from 0% to 85% within three months by creating and implementing highly effective marketing campaign and product launch initiatives within our sales team. Show less Selected Contributions: *Devising marketing collateral, new product concepts and development of Concepts Focus Food Shows *Profit Center Management and Development –Trade Shows. Corporate Sponsorship participation *Successfully maintained and increased client base by designing and implementing strategic customer-retention projects. *Planned and led execution of Annual Marketing Plan that doubled yearly revenue expectation. Increases new product revenue from 0% to 85% within… Show more Selected Contributions: *Devising marketing collateral, new product concepts and development of Concepts Focus Food Shows *Profit Center Management and Development –Trade Shows. Corporate Sponsorship participation *Successfully maintained and increased client base by designing and implementing strategic customer-retention projects. *Planned and led execution of Annual Marketing Plan that doubled yearly revenue expectation. Increases new product revenue from 0% to 85% within three months by creating and implementing highly effective marketing campaign and product launch initiatives within our sales team. Show less