Social Media Strategist and Founder

• Apr 2019 - Present

● Strategically build brand awareness and relationships on social media. ● Consult on ways clients can improve and repurpose other content on their website, marketing materials and presentations to demonstrate expertise. I help potential clients know, like and trust them. Example below is a nonprofit site I edited. ● Leverage my background in journalism to discuss almost any topic with authority and clarity. I’ve professionally written and edited material about subjects ranging from financial markets, personal finance and investments to traffic engineering, professional services, organic gardening and personal-interest, lifestyle profiles. Show less

Social Media and Web Marketing Manager

• Dec 2015 - Present

● On a volunteer basis, manage and update Facebook account for a nonprofit gardening group that donates produce to soup kitchens. Enlarged followers at least 25% in each of last two years. Increased engagement with posts about 67% quarter-over-quarter. Coordinate with volunteer Instagram manager, executive director and web designer. ● Spearheaded online fundraising campaign that raised 10x the target goal. Generated 245% increase in website traffic from social channels during the period we ran the initiative, compared to the previous period. Wrote copy and developed schedule for Facebook, Instagram, Twitter and the email newsletter. ● Completed social media audit and strategy to better target efforts and generate leads to the website, including from Twitter, YouTube and LinkedIn. User acquired from social channels increased 163% since website relaunch in 2019, while users acquired from referrals rose 138%. ● Monitor website traffic/use data through Google Analytics to improve engagement and conversions. ● Generated creative social media campaigns to increase participation in fundraising events and donations. Website traffic from Facebook increased by 125% to 360% during two key campaigns. ● Consulted on substantially updating the group’s website, edited content to be more conversational and focus on visitor’s needs. Advised frequent news and photo updates. Suggested prominently adding social share bar and call to action to join the email list. ● Edit and contribute content to a periodic email newsletter. Show less

Marketing & Communications Manager

• Sep 2020 - Jun 2021

● Strategically build brand awareness and relationships through social media, email newsletter and website content for Community Living Campaign. ● Organize and streamline digital communications efforts, courage participation from staff, personalizing content where appropriate. Editing, proofreading, calendar development. ● Led organization's first Giving Tuesday campaign, garnering a 700% increase in donations versus the same period last year. ● Strategically build brand awareness and relationships through social media, email newsletter and website content for Community Living Campaign. ● Organize and streamline digital communications efforts, courage participation from staff, personalizing content where appropriate. Editing, proofreading, calendar development. ● Led organization's first Giving Tuesday campaign, garnering a 700% increase in donations versus the same period last year.

Senior Content Manager and Editor, Half Times magazine

• Feb 2016 - Jul 2020

● Manage and edit Half Times magazine and content for Half Times Online. Manage approximately 50 pieces of content for each issue. ● Develop additional online-only text, video and photographic content that often doubled engagement on select articles. Increased traffic to website more than 100% in the first year of redesign.● Promote all content through intranet features, email marketing and in-office advertising, increasing visitors to the site between 25% and 300%. ● Support conversion of selected articles to the company’s public blog. (Examples I edited are included below.) Share content on company's social media sharing platform to engage a new audience and double viewership.● Report analytics on internal and external platforms, spot trends and suggest iterations to increase traffic and engagement.● Manage social media schedule for enterprise platform, doubling our followers in one year. Create and post content multiple times each week. Encourage engagement through discussion prompts, surveys and soliciting feedback.● Manage full-cycle magazine production, working on multiple issues concurrently. Solicit story ideas from all levels of global staff, assign stories and plan extensive photo sessions.● Collaborate with creative team on production, layout and art direction. Support brand strategy for increased employee engagement and retention.● Manage up to 20 freelance writers, editors and proofreaders and up to 50 contract photographers. Show less

Interim Editor, Half Times magazine

• Jul 2017 - Dec 2017

Editor, Half Times magazine

• Feb 2016 - Jul 2017

Marketing Associate

• Jun 2015 - Dec 2015

● Edited and wrote client-focused brochures, curated graphics and layout to create captivating proposal art for traffic engineering and transportation planning firm. ● Overhauled website content and design as part of a major re-launch of site. Devised content update strategy to expand on company’s areas of expertise. ● Collaborated with executives, marketing manager and engineers on production and key marketing materials and proposals. ● Created and updated marketing materials and proposals in Adobe InDesign. ● Proposed ways to expand and organize company-wide photograph and art database. ● Independent training in graphic design, website design, and email marketing strategies for desired periodic newsletters. ● Edited client reports and ensure all marketing communications display consistency, trustworthiness, accuracy and convey the firm’s breadth of experience. Show less

Senior Content Writer

• Jan 2013 - Apr 2015

● Managed and composed monthly and quarterly fund commentaries conveying expertise and thought leadership for global bond portfolio group, supporting the company’s marketing goals. ● Managed up to 60 projects monthly on tight deadlines, differentiating appropriate content for multiple audiences. ● Coordinated team guidelines to manage ongoing style changes for multiple teams to ensure consistent voice and messaging. Planned year-round for annual marketing brochure. ● Built strong relationships while collaborating with portfolio managers, client service representatives, product management, marketing teams and risk analysts. ● Cultivated understanding of international macroeconomic developments and industry news and integrated content from brainstorming sessions with investment managers into commentaries. ● Analyzed performance attribution data in Excel and identified key factors affecting portfolio performance. Show less

Reporter

• May 2008 - Jan 2013

● Researched and wrote daily columns for financial news website. Incorporated content from interviews of market participants and analysis of economic data, government news and activity in other global financial markets. ● Built audience on Twitter to engage and converse with market participants and financial reporters as well as promote our content. ● Planned and created features on trends in a range of fixed income and currency markets. ● Contributed written and graphic content to shared team blog. ● Conducted video interviews. ● Copy edited articles and assisted with training seasonal interns. ● Collaborated with reporting team to periodically write about equities, commodities and futures markets, specific company news and economic and political events. Show less

Volunteer Project Coordinator

• Aug 2008 - Jul 2012

● Volunteered through the organization at soup kitchens, service agencies, food banks, animal shelters and on special annual projects, including coat sorting. ● Served as leader as designated project coordinator, responsible for making sure individual projects run smoothly and volunteers have a good experience. Liaison between new volunteers and Jersey Cares staff. ● Volunteered through the organization at soup kitchens, service agencies, food banks, animal shelters and on special annual projects, including coat sorting. ● Served as leader as designated project coordinator, responsible for making sure individual projects run smoothly and volunteers have a good experience. Liaison between new volunteers and Jersey Cares staff.

Freelance Reporter

• May 2009 - Jan 2012

● Reported on Westfield, N.J., school board, Westfield town council, and various local events, often including photography, for Westfield Patch. Reported and wrote articles on local meetings, events and development for Scotch Plains-Fanwood Patch, often including photography. ● Reported on Westfield, N.J., school board, Westfield town council, and various local events, often including photography, for Westfield Patch. Reported and wrote articles on local meetings, events and development for Scotch Plains-Fanwood Patch, often including photography.

Reporter

• Aug 2005 - May 2008

● Investigated and wrote 700-800-word columns daily and features regularly on Treasury and currency markets for online news service. ● Interviewed market participants and analyzed economic data, government news and activity in other global financial markets. Cultivated long-term relationships with portfolio managers, bond and currency analysts, traders and strategists. ● Investigated and wrote 700-800-word columns daily and features regularly on Treasury and currency markets for online news service. ● Interviewed market participants and analyzed economic data, government news and activity in other global financial markets. Cultivated long-term relationships with portfolio managers, bond and currency analysts, traders and strategists.

Reporting Assistant

• Jun 2004 - Aug 2005

● Wrote breaking news stories, features and profiles on publicly-traded companies in various industries. ● Contributed to the wire and The Wall Street Journal with profiles of mutual fund managers and stories detailing changes in investment patterns. ● Wrote breaking news stories, features and profiles on publicly-traded companies in various industries. ● Contributed to the wire and The Wall Street Journal with profiles of mutual fund managers and stories detailing changes in investment patterns.

Reporter

• Jun 2000 - May 2003

● Reported on municipal finance industry in six western states for a nationwide daily newspaper. Planned and completed daily news stories and features on regional and national trends. ● Independently covered California's energy crisis. Cultivated expertise and source base in several specific financial sectors, including health care infrastructure, cultural institutions, transportation and utilities. ● Reported on municipal finance industry in six western states for a nationwide daily newspaper. Planned and completed daily news stories and features on regional and national trends. ● Independently covered California's energy crisis. Cultivated expertise and source base in several specific financial sectors, including health care infrastructure, cultural institutions, transportation and utilities.

Reporter

• Jan 2000 - Jun 2000

● Wrote news and feature stories for Mendocino County’s largest daily newspaper. Focused reporting on education, planning and agriculture. Occasionally covered health, local and state politics and general assignment stories. ● Wrote news and feature stories for Mendocino County’s largest daily newspaper. Focused reporting on education, planning and agriculture. Occasionally covered health, local and state politics and general assignment stories.

Intern/Freelance Reporter

• Jan 1999 - Dec 1999

● Wrote general assignment, feature and business stories and took photographs for Goleta's weekly newspaper. Contributed to the arts and entertainment section. ● Wrote general assignment, feature and business stories and took photographs for Goleta's weekly newspaper. Contributed to the arts and entertainment section.

Intern

• Jan 1998 - Jun 1998

● Assisted the listings editor for the city's weekly news and entertainment guide. Wrote recommendations for events, assisted in layout and organized mailings, press releases and photographs. ● Assisted the listings editor for the city's weekly news and entertainment guide. Wrote recommendations for events, assisted in layout and organized mailings, press releases and photographs.

Freelance Writer

• Jan 1996 - Jan 1998

● Wrote general assignment, local news, entertainment and feature stories. ● Wrote general assignment, local news, entertainment and feature stories.