Deborah Sacal

Conference Program Manager at Mexico Business Events
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City, Mexico, MX

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Experience

    • Mexico
    • Events Services
    • 1 - 100 Employee
    • Conference Program Manager
      • Jun 2022 - Present

      • Conduct and research potential attendees and speakers in a target market to develop conference agendas throught out industries such as mining, health, automotive, talent, energy, oil & gas and more. • Analyze, research and use critical thinking to develop commercial conference programs that meet the stated needs of the market. • Identify, invite and confirm appropriate speakers for conferences. • Establish relationships with key professionals, industry leaders, senior executives, and media within relevant vertical markets. • Attend and oversee live conferences, including providing an opening introduction, speaker assistance, and logistics support. • Work with and support a cross-functional team on an ongoing basis to ensure successful marketing and sponsorship of conferences. Work closely with the Partnerships Team to support overall sponsorship deliverables for virtual and in-person events. • Hold intelligent and engaging prep calls/meetings with speakers and attendees. • Accountable for successful execution of projects and events, ensuring that they meet desired requirements • Event Promotion through Social Media • Identify opportunities to contribute to overall Company growth Show less

    • Mexico
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Business Development Manager
      • Oct 2020 - Jun 2022

      • In charge of social media platforms and content development, tracking and evaluating marketing initiatives • Responsible for client and partner acquisition and retention • Responsible for executing all phases of the sales cycle such as generating leads, prospecting, qualifying and implementing marketing campaigns • Working with the team to maximize sales (ROI) and increase traffic volume • Gaining familiarity with the nature of client´s companies, business culture and necessities in order to better assist them with a proper solution proposal • Formulating the right marketing strategies, creating proposals, strategizing effectively; focusing, delivering and overseeing campaigns effectiveness • Maintaining a business relationship with Microsoft, working as a connection with them an our Company since we have the Gold Partner Credentials ------------------------------------------------------------------------------------------------------- • A cargo del manejo de redes sociales y desarrollo de contenidos, seguimiento y evaluación de iniciativas de marketing • Responsable de la adquisición y retención de clientes y socios • Trabajar con el equipo para maximizar las ventas (ROI) y aumentar el volumen de tráfico • Familiarizarse con la naturaleza de las empresas, la cultura empresarial y las necesidades del cliente con el fin de ayudarles mejor con una propuesta de solución • Mantener una relación comercial constante con Microsoft ya que somos socios Gold Show less

    • Ireland
    • Events Services
    • 700 & Above Employee
      • Sep 2015 - Jan 2020

      • In charge of media partners acquisition and sponsorship relations to sign them to promote our events (able to negotiate with Magazines, Associations and media outlets on a global perspective). I worked closely with decision makers to identify partnership opportunities and media alliances• In charge of creating social media content and managing the company's media channels and official websites for LATAM and US. Established a strong and growing social media presence across channels such as LinkedIn (groups) & Twitter.• Responsible for building a lead portfolio of potential event attendees through cold calling, market prospecting and competitive market research, across several industries• Designed and created content for events including event websites, landing pages, advertisements, video content, email campaigns• Interviewing recognized event attendees pre and during event; writing press releases in Spanish and English. Filming and editing the interviews (with Pinnacle and Premiere Pro editing softwares) to be used as visual content• Contribute with the event management activities for most events; in constantcommunication with the venue and providers. General event management and organization activities.• Collaborate in internal communications and contribute to the institutional newsletter as well as in the company’s social committee• In charge of the digital marketing for a new division of the company, named Linguarama, that offers business level English courses for executives• Responsible for building a lead portfolio through cold calling, market prospecting and competitive market research. Promoting major business development events on behalf of Fortune 500 companies. I've participated in major industry events in the US, LATAM and Europe. Show less

      • Oct 2014 - Sep 2015

      • Analysis and market segmentation to attract potential customers• Research of the Latin American market to find potential clients for our various events• Support of general marketing activities and event organization----------------------------------------------------------------------------------------------------------• Análisis y Segmentación de Mercado para crear estrategias de atracción de clientes Potenciales. Investigación del mercado latinoamericano para encontrar asistentes potenciales a las conferencias y summits• Creación y seguimiento a las campañas de marketing para promover eventos y actividades• Apoyo en las actividades de marketing y organización general de eventos Show less

    • Netherlands
    • Non-profit Organizations
    • 700 & Above Employee
    • Fundraising Coordinator
      • Mar 2013 - Dec 2013

      • In charge of communications with Business Partners, Current and Potential Donors • Fundraising and Events Organization. Primarily responsible for organizing the gala event of the 20th anniversary of Greenpeace in Mexico • Organization of courses of corporate environmental awareness to companies to help educate corporations on their environmental impact • Support of Broadcasting Campaigns and Documentaries through social media • Constant opening of locations in the Country (DF, Puebla, Veracruz) for new revenues ---------------------------------------------------------------------------------------- • Relaciones directas con socios comerciales y donadores actuales y potenciales • Organización de eventos y actividades de recaudación de fondos. Responsable principal de la organización de la gala del 20vo. Aniversario de Greenpeace en México • Organización de cursos de sensibilización ambiental empresarial y responsabilidad corporativa • Soporte y distribución de Campañas y Documentales por medio de redes sociales • Apertura constante de locaciones en el país (DF, Puebla, Veracruz) para poder recaudar fondos lograr nuevos ingresos Show less

    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Buyer in Special Purchases Department
      • May 2012 - Feb 2013

      • Corporate Procurement for TV Azteca and Azteca Novels TV shows and Personal Procurement for the Salinas Family and Senior Officers • Procurement Props and accessories for special TV programs and Corporate Gifts • Attention to Providers, Public Relations and General Administration • Created an internal database for time optimization of the purchases and deliveries and a database of suppliers for internal control • Coordinate meetings and track and control the expenses in the area • Use of SAP software to organize and manage orders, payments and invoices --------------------------------------------------------------------------------------- • Compras de Regalos Corporativos y Personales de la Familia Salinas y Cuerpo Directivo • Compras de Utilería y Accesorios para uso en los programas de televisión • Atención a Proveedores, Relaciones Publicas y Administración General del Área • Cree una base de datos interna para optimización de tiempos de compra y entregas y una base de datos de proveedores para control interno • Coordinar los preparativos de reuniones y hacer seguimiento y control de gastos del Área • Uso de Software SAP para organizar y gestionar pedidos, pagos y facturas Show less

  • Notaria 92 y 145
    • Ciudad de México y alrededores, México
    • General Assistant
      • Jan 2010 - Jun 2011

      • Receive, filter and forward incoming calls, visits and emails and mail • Know and coordinate the business agenda and personal commitments • Maintain and organize files, records, calendars, agendas • Managing of internal information • Document Transcript and General Administration • Agenda and Meetings Control, Relations with current clients ----------------------------------------------------------------------------------- • Recibir, filtrar y remitir llamadas entrantes, visitas y correos • Conocer y coordinar la agenda de negocios y compromisos personales • Mantener y organizar archivos, registros, calendarios, agendas • Gestión de la información interna • Transcripción de documentos y administración general • Agenda y control de reuniones y relaciones con clientes actuales Show less

Education

  • Universidad Panamericana
    Licenciatura, Administracion y Negocios internacionales
    2010 - 2014
  • Universidad del Valle de M��xico
    Branding Corporativo & Relaciones Públicas, Public Relations, Advertising, and Applied Communication
    2020 - 2021

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