Deborah Potts
Director at Summit Advisory Ltd- Claim this Profile
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English Native or bilingual proficiency
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French Professional working proficiency
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German Limited working proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Sanela Mujakovic
I worked for Deborah for 10 years and have always found her ideas and imagination truly inspiring, her ideas always made sure the company was way ahead of its competition; she has been one of the most inspiring and determined leaders in my career and, at the same time, she is a wonderful person who knows the true value of human relationships and knew how to value those that worked hard and shared her vision. I have no doubt that Debbie will excell in whatever she decides to do...
Julia Lo Bue Said
Deborah is a very positive and articulate individual who takes a great of deal of pride in all she does. Deborah is a high level strategic thinker with great communicaiton skills. Her strong commercial accum and ability to think creatively ensures Deborah approaches her work with passion and innovation.
Sanela Mujakovic
I worked for Deborah for 10 years and have always found her ideas and imagination truly inspiring, her ideas always made sure the company was way ahead of its competition; she has been one of the most inspiring and determined leaders in my career and, at the same time, she is a wonderful person who knows the true value of human relationships and knew how to value those that worked hard and shared her vision. I have no doubt that Debbie will excell in whatever she decides to do...
Julia Lo Bue Said
Deborah is a very positive and articulate individual who takes a great of deal of pride in all she does. Deborah is a high level strategic thinker with great communicaiton skills. Her strong commercial accum and ability to think creatively ensures Deborah approaches her work with passion and innovation.
Sanela Mujakovic
I worked for Deborah for 10 years and have always found her ideas and imagination truly inspiring, her ideas always made sure the company was way ahead of its competition; she has been one of the most inspiring and determined leaders in my career and, at the same time, she is a wonderful person who knows the true value of human relationships and knew how to value those that worked hard and shared her vision. I have no doubt that Debbie will excell in whatever she decides to do...
Julia Lo Bue Said
Deborah is a very positive and articulate individual who takes a great of deal of pride in all she does. Deborah is a high level strategic thinker with great communicaiton skills. Her strong commercial accum and ability to think creatively ensures Deborah approaches her work with passion and innovation.
Sanela Mujakovic
I worked for Deborah for 10 years and have always found her ideas and imagination truly inspiring, her ideas always made sure the company was way ahead of its competition; she has been one of the most inspiring and determined leaders in my career and, at the same time, she is a wonderful person who knows the true value of human relationships and knew how to value those that worked hard and shared her vision. I have no doubt that Debbie will excell in whatever she decides to do...
Julia Lo Bue Said
Deborah is a very positive and articulate individual who takes a great of deal of pride in all she does. Deborah is a high level strategic thinker with great communicaiton skills. Her strong commercial accum and ability to think creatively ensures Deborah approaches her work with passion and innovation.
Credentials
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Growth Accelerator Business Coach
Grant Thornton UK LLP - Government Growth Accelerator schemeDec, 2012- Sep, 2024 -
Business Consultant and Member
Alchemy Network -
Teaching English as a Foreign Language (TEFL)
Bell School of Languages
Experience
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Summit Advisory Ltd
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United Kingdom
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Leisure, Travel & Tourism
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1 - 100 Employee
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Director
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Aug 2011 - Present
Travel M&A. Summit Advisory helps travel company owners grow, acquire or sell. Part of Elman Wall, the UK's leading independent firm of travel accountants, we also offer buyers and sellers fully integrated in-house tax, audit and wealth management services, as required. Travel M&A. Summit Advisory helps travel company owners grow, acquire or sell. Part of Elman Wall, the UK's leading independent firm of travel accountants, we also offer buyers and sellers fully integrated in-house tax, audit and wealth management services, as required.
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Director of Marketing
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Mar 2009 - Present
Responsible for growing the profile of Elman Wall in the UK Travel Industry. Initiated and launched the Travel Directors' Summit, a prestigious event for owners of private travel businesses held annually at Arsenal Emirates stadium. Developed key strategic partnerships with leading trade bodies, including Masterclass programmes and more. Responsible for growing the profile of Elman Wall in the UK Travel Industry. Initiated and launched the Travel Directors' Summit, a prestigious event for owners of private travel businesses held annually at Arsenal Emirates stadium. Developed key strategic partnerships with leading trade bodies, including Masterclass programmes and more.
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Managing Director
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Mar 2009 - 2015
Business Strategy & Growth for Travel & Travel Related Businesses.and Professional Practices, including Accountancy ,Wealth Managers and Travel & Transportation Companies. Expertise in Strategic Planning, Marketing, Sales, Product Development, Purchasing and Partnerships. Business Strategy & Growth for Travel & Travel Related Businesses.and Professional Practices, including Accountancy ,Wealth Managers and Travel & Transportation Companies. Expertise in Strategic Planning, Marketing, Sales, Product Development, Purchasing and Partnerships.
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Communications Consulting
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Mar 2009 - Mar 2012
Demystifying wealth management Demystifying wealth management
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Deputy MD & Co-Founder
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1987 - 2008
Responsible for Product, Purchasing, Promotions, Publishing (on & offline) and PartnershipsAward winning travel business developed from zero to £26 million turnover at its peak. Primarily a tour operation with specialist travel agency division. Awards include eg Eurostar Best Offline Marketing Campaign 2006, Shortbreak Operator of the Year 2006 Maison de la France and many moreProducts included UK and European Shortbreaks, Disneyland Resort Paris, Luxury Camping, Ski and Summer self-catering. Highly successful retail travel agent for Eurotunnel and cross-Channel ferry operators. Specialist French Travel AgencyOutstanding proven track record in identifying and negotiating key strategic alliances and joint ventures.
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Founder
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Sep 1986 - Jun 1995
Projects including Feasibility Studies for new Holiday Divisions, Product Contracting, Profit Improvement, Risk Management, Training and Representation for leading and niche holiday businesses, tourist boards and carriers, in addition to Executive and Management Selection. Projects including Feasibility Studies for new Holiday Divisions, Product Contracting, Profit Improvement, Risk Management, Training and Representation for leading and niche holiday businesses, tourist boards and carriers, in addition to Executive and Management Selection.
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ILG
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Manager
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1981 - 1986
Intasun, Club 18-30 Holidays and Lancaster Holidays.Roles included Overseas Operations Manager Spain & France (Club), Overseas Personnel Manager (Club), Regional Manager Ski (Club) & Coach Camping (Intasun, Lancaster & Club), Intasun, Club 18-30 Holidays and Lancaster Holidays.Roles included Overseas Operations Manager Spain & France (Club), Overseas Personnel Manager (Club), Regional Manager Ski (Club) & Coach Camping (Intasun, Lancaster & Club),
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Education
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1977 - 1980
University of Cambridge
MA Hons, Social and Political Sciences -
1970 - 1976
Wymondham College Norfolk
Community
