Deborah Potts

Chief Executive Officer at The Music Works (Gloucestershire)
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Location
UK

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Adam Jay Coleman

Deborah has a razor-sharp strategic focus but combines this with a pragmatic understanding of how work is delivered on the ground. In my work with her at Gloucester, she always put the needs of young people first and was very results focused. She and I did not always agree, but I found our open and honest relationship to be crucial in developing a robust dialogue and to be the basis of trusting collaboration. Gloucester is lucky to have such an ambitious advocate for the next generation.

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Experience

    • United Kingdom
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Chief Executive Officer
      • Jan 2015 - Present

      I have facilitated a 400% growth in income to establish The Music Works as the largest community music charity in the county as well as the lead on music technology and inclusion working with 3,000 young people across Gloucestershire.

    • Chief Executive Officer
      • Jan 2015 - Present

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Chief Executive Officer
      • May 2015 - Apr 2020

      In three years I have re-positioned the charity as a lead force in Gloucestershire, met four year funding targets within two years and united policy makers and organisations around the UK’s first whole county, whole system approach to increasing physical activity levels.

    • Chief Executive Officer
      • May 2015 - Apr 2020

    • United States
    • Design Services
    • 1 - 100 Employee
    • Other Roles
      • 2000 - 2018

      NON-EXECUTIVE ROLES HELD What Works Wellbeing centre TRUSTEE 2019 - present Gloucester Culture Trust TRUSTEE 2016 - present Gloucestershire LEP DIRECTOR 2017 - present Sir William Romney’s School GOVERNOR 2010-2015 Wesport TRUSTEE 2012-2015 Central YMCA TRUSTEE 2000-2004 NON-EXECUTIVE ROLES HELD What Works Wellbeing centre TRUSTEE 2019 - present Gloucester Culture Trust TRUSTEE 2016 - present Gloucestershire LEP DIRECTOR 2017 - present Sir William Romney’s School GOVERNOR 2010-2015 Wesport TRUSTEE 2012-2015 Central YMCA TRUSTEE 2000-2004

    • United States
    • Venture Capital and Private Equity Principals
    • Managing Director
      • Nov 2004 - May 2015

      I set up dp Consulting in 2004 as a specialist strategy and business development consultancy for the third sector. I worked with a range of clients, from multisite national charities to volunteer-led community groups, taking them through a business development process from re-visioning and branding to income generation. On average, the charities that I’ve worked with have seen growth of over 100 per cent, and I’ve personally raised over £30 million from commercial, statutory and voluntary sources. More recently I have been specialising in social investment and trading models. I have also led a number of organisations through a change/transformation process. I employed a range of associates, making up high-level, bespoke teams to meet clients’ needs on a project-by-project basis. Clients and assignments included YMCA England, the Watershed, English Federation of Disability Sport, London Health Commission, Campaign for Body Confidence, Y Touring, Marketing Birmingham and the Reigate Disability Centre. Show less

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Chief Executive Officer
      • Oct 2000 - Oct 2004

      I was appointed to guide the organisation through an extensive change management process. This included redefining their vision, mission and core objectives, and rebranding them as a campaign organisation working at a policy level to change UK sport for the benefit of women and girls. Women in Sport is a national organisation and I managed a staff team of nine as well as a national volunteer network. The position included considerable liaison at a government level as well as much media work. Show less

    • United Kingdom
    • Education
    • 100 - 200 Employee
    • Programme Director
      • 1995 - 2001

      As Programme Director of Central YMCA I managed a department of 13 full-time staff, up to 40 part-time staff and coaches, and over 200 volunteers. I was responsible for providing strategic direction, ensuring they met the objectives of Central YMCA, and overseeing their delivery of community health and social provision, including a 5,000-member health and fitness gym, an extensive older adult programme, a referral scheme for people living with chronic health conditions, and a children’s and young people’s programme. Show less

Education

  • The University of Sheffield
    Bachelor of Science - BS, Zoology and genetics
    1985 - 1988
  • City, University of London
    Master's degree, Health and exercise psychology
    1995 - 1997

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