Deborah Martin
VP of Marketing and Partner Relations at SchedMD LLC- Claim this Profile
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Topline Score
Bio
Ian Nate
Deborah is a freak of nature. I'm pretty sure she has a photographic memory. I like to joke, except it's not a joke, that Deborah knows what our product does better than anyone in the company. Her ability to decipher and understand technical product is staggering. Her breadth of knowledge and understanding of very complex software is at a superhuman level. She gets things done as though she were an unstoppable machine. I always want Deborah to be on my team. Forever.
Scott Bateman
Deborah is adept at understanding the complexities of emerging technologies and clearly summarizing details of features and functionality to best present a product's value to a wide variety of potential clients and partners. Her questions are insightful and direct and she demonstrates a remarkable ability to sift, store, analyze and compare an extensive list of claimed and actual capabilities of products from the main players in the industry and use this information to present a compelling benefit proposition for her product suite to the market. In addition, Deborah is a consummate professional who is respectful, considerate, and with whom it is a pleasure to interact. She contributes clarity and exposes value in all of her endeavors.
Ian Nate
Deborah is a freak of nature. I'm pretty sure she has a photographic memory. I like to joke, except it's not a joke, that Deborah knows what our product does better than anyone in the company. Her ability to decipher and understand technical product is staggering. Her breadth of knowledge and understanding of very complex software is at a superhuman level. She gets things done as though she were an unstoppable machine. I always want Deborah to be on my team. Forever.
Scott Bateman
Deborah is adept at understanding the complexities of emerging technologies and clearly summarizing details of features and functionality to best present a product's value to a wide variety of potential clients and partners. Her questions are insightful and direct and she demonstrates a remarkable ability to sift, store, analyze and compare an extensive list of claimed and actual capabilities of products from the main players in the industry and use this information to present a compelling benefit proposition for her product suite to the market. In addition, Deborah is a consummate professional who is respectful, considerate, and with whom it is a pleasure to interact. She contributes clarity and exposes value in all of her endeavors.
Ian Nate
Deborah is a freak of nature. I'm pretty sure she has a photographic memory. I like to joke, except it's not a joke, that Deborah knows what our product does better than anyone in the company. Her ability to decipher and understand technical product is staggering. Her breadth of knowledge and understanding of very complex software is at a superhuman level. She gets things done as though she were an unstoppable machine. I always want Deborah to be on my team. Forever.
Scott Bateman
Deborah is adept at understanding the complexities of emerging technologies and clearly summarizing details of features and functionality to best present a product's value to a wide variety of potential clients and partners. Her questions are insightful and direct and she demonstrates a remarkable ability to sift, store, analyze and compare an extensive list of claimed and actual capabilities of products from the main players in the industry and use this information to present a compelling benefit proposition for her product suite to the market. In addition, Deborah is a consummate professional who is respectful, considerate, and with whom it is a pleasure to interact. She contributes clarity and exposes value in all of her endeavors.
Ian Nate
Deborah is a freak of nature. I'm pretty sure she has a photographic memory. I like to joke, except it's not a joke, that Deborah knows what our product does better than anyone in the company. Her ability to decipher and understand technical product is staggering. Her breadth of knowledge and understanding of very complex software is at a superhuman level. She gets things done as though she were an unstoppable machine. I always want Deborah to be on my team. Forever.
Scott Bateman
Deborah is adept at understanding the complexities of emerging technologies and clearly summarizing details of features and functionality to best present a product's value to a wide variety of potential clients and partners. Her questions are insightful and direct and she demonstrates a remarkable ability to sift, store, analyze and compare an extensive list of claimed and actual capabilities of products from the main players in the industry and use this information to present a compelling benefit proposition for her product suite to the market. In addition, Deborah is a consummate professional who is respectful, considerate, and with whom it is a pleasure to interact. She contributes clarity and exposes value in all of her endeavors.
Credentials
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Net Promoter Certified Associate
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Experience
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SchedMD LLC
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United States
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Software Development
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1 - 100 Employee
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VP of Marketing and Partner Relations
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Oct 2020 - Present
SchedMD® is the core company behind the widely used Slurm workload manager software, a free open-source workload manager designed to specifically satisfy the demanding needs of high performance computing. SchedMD distributes and maintains the canonical version of Slurm as well as providing support, development, training, and configuration to the leading companies, government laboratories, and universities that use it worldwide. We work in an open and collaborative fashion to extend workload management functionality, addressing Exascale requirements and beyond, to help organizations solve computing, business and world challenges faster and with greater success. We are also working to enable Big Data and AI workload needs to be addressed with HPC technology, significantly improving performance.
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Adobe Workfront
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United States
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Software Development
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200 - 300 Employee
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Sr. Director Partner Marketing and Communications
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Feb 2017 - Sep 2020
Creating and executing partner marketing activities for Workfront partners to accelerate opportunities in Enterprise Work Management and Digital Transformation. This includes driving collateral, messaging and demand generation as well as web, portal, and communications development that supports partners from recruitment to go-to-market enablement. Creating and executing partner marketing activities for Workfront partners to accelerate opportunities in Enterprise Work Management and Digital Transformation. This includes driving collateral, messaging and demand generation as well as web, portal, and communications development that supports partners from recruitment to go-to-market enablement.
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Solutions Marketing Manager
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Sep 2013 - Feb 2017
Drive the development, messaging, value proposition and go-to-market strategy for Pan-HPE clouduse cases, solutions and products to achieve market and revenue goals. This encompasses creation of strategy and content to engage target customer segments across demand generation campaigns, PR and social media. Planning and delivery of content, training, tools and joint programs to enable both direct sales and alliance, channel and service provider partner sales teams worldwide in target segments. It also includes presentation of cloud solutions and thought leadership content at industry events worldwide in presentations, sessions, videos, and demonstrations.
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Adaptive Computing
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United States
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Software Development
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1 - 100 Employee
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Director, Product Marketing
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Nov 2010 - Sep 2013
Responsible for the outbound and inbound marketing activities for all cloud management and high performance computing products. This includes crafting the messaging for all products that differentiates them in the market and translates technical capabilities into understandable capabilities and benefits that meet buyer needs and criteria. Write and create the sales training content, sales tools, customer facing product collateral and demand generation content to accelerate sales and drive to revenue targets. Contribute ideas and strategies to develop innovative marketing programs that drive demand. This includes creating and managing all outbound marketing product launch and release plans. Also responsible for inbound marketing activities of market intelligence on key target markets, buyers competitive vendor analysis/tools, and analyst engagement and relations to drive awareness.
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Novell
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Director, Market Intelligence
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Jun 2006 - Nov 2010
Design and conduct primary customer and market research to provide internal teams with insights to make key decisions and monitor key customer and market metrics. This includes tailored research projects for specific product and solution areas as well as executing the brand awareness & consideration, solution awareness & consideration, customer upgrade, and customer loyalty tracking corporate research programs.
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Customer Loyalty Program Director
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Dec 2003 - Jun 2006
Developed and managed the corporate Customer Loyalty Research Program to meet needs of corporate, functional and regional teams for timely delivery of customer feedback, insights and performance metrics. This also included analysis and recommendations for actions, tracking of improvements made across the company and their impact with customers. This also included additional primary research projects to better understand customer needs and issues.
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Solutions Marketing Director
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May 2000 - Nov 2003
Developed and managed global marketing campaigns including research, strategy, content, creative design, product marketing, and sales training content for collaboration and systems management product lines. This included planning and execution of product launches as well as managing campaign and launch execution in regions around the world to achieve product and service revenue targets worldwide.Awarded Novell Global Marketing Employee of the Year in 200 for development and execution of global marketing campaigns.
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Director, Partner Marketing
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Jan 1998 - May 2000
Part of core team that designed and implemented the Novell Partnerships program including marketing, program management and resources for over 300 Industry Partnerships with developer partners. Created and managed co-marketing programs with over 300 partners ranging from alliances such as IBM, Compaq, and Dell to developer partners across the networking industry. Also developed and executed the industry recognized Global Partner Summit program for Novell, one of the first programs of its kind in the industry. Managed strategic alliance partner accounts including joint marketing plan development and executionCommendations: Worldwide Marketing Employee of the Year in 1998 for the development and execution of the Novell Partnerships program and Novell Global Partner Summit
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Developer Marketing Program Manager
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Aug 1996 - Jan 1998
Developed and launched developer co-marketing program including development and management of co-marketing opportunities, tools and deliverables across all lines of business for all of Novell's developer partners. Included development and publication of the Novell Partner Opportunity Kit that leveraged and extended Novell and partner marketing efforts to joint target customers. Also managed partner agreements development and creative execution of marketing of the partner program to target partners.
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Network Professional Association® (NPA)
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United States
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Information Technology & Services
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1 - 100 Employee
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Director, Administration and Member Services
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Apr 1994 - Aug 1996
Planned and executed member recruitment and retention marketing campaigns to achieve over 7,000 members with over 80% retention. Managed member benefits development, benefits delivery and member research including creation and management of the central member services database system to improve and track member needs, service and response. Developed and managed sponsor co-marketing programs with association sponsors including Microsoft, Novell, Lotus, IBM, Compaq, APC and HP. Also managed human resources for all 20 employees including employee benefits, policies and performance management.
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Novell
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Project Specialist
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Apr 1992 - Apr 1994
Managed corporate event projects for strategic marketing events such as BrainShare including sponsorship and registration management.Tracked and managed Corporate Communications projects across multiple teams. Managed press relations projects such as press packets and briefing events. Managed budgets for teams within the Corporate Communications group. Managed corporate event projects for strategic marketing events such as BrainShare including sponsorship and registration management.Tracked and managed Corporate Communications projects across multiple teams. Managed press relations projects such as press packets and briefing events. Managed budgets for teams within the Corporate Communications group.
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Education
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1999 - 1999
Babson College
Executive Management Education Program -
1994 - 1997
University of Phoenix
B.S., Business Management -
1989 - 1992
Brigham Young University
Communications, Marketing
Community
