Deborah Pinals
Director of Marketing at Cody Consulting Group- Claim this Profile
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Topline Score
Bio
Adam Levy
Deb has been a terrific partner, through several projects. A consummate professional, she is skilled in content, design, and the intersection of the two. I've worked with her directly on a variety of projects concerning two clients. The projects were demanding and complex. Deb was more than a steadying hand--she was able to oversee top-notch work and keep meet the changing client demands. I hope we get to work together again soon.
Robert Roth
I worked with Debbie on various annual reports. I doubt there's another Marketing Director on the East Coast that's as professional, knowledgeable and experienced as she is in that arena. She understands client needs and communicates them expertly. She made my job as freelance copywriter easier,and that's worth its weight in gold.
Adam Levy
Deb has been a terrific partner, through several projects. A consummate professional, she is skilled in content, design, and the intersection of the two. I've worked with her directly on a variety of projects concerning two clients. The projects were demanding and complex. Deb was more than a steadying hand--she was able to oversee top-notch work and keep meet the changing client demands. I hope we get to work together again soon.
Robert Roth
I worked with Debbie on various annual reports. I doubt there's another Marketing Director on the East Coast that's as professional, knowledgeable and experienced as she is in that arena. She understands client needs and communicates them expertly. She made my job as freelance copywriter easier,and that's worth its weight in gold.
Adam Levy
Deb has been a terrific partner, through several projects. A consummate professional, she is skilled in content, design, and the intersection of the two. I've worked with her directly on a variety of projects concerning two clients. The projects were demanding and complex. Deb was more than a steadying hand--she was able to oversee top-notch work and keep meet the changing client demands. I hope we get to work together again soon.
Robert Roth
I worked with Debbie on various annual reports. I doubt there's another Marketing Director on the East Coast that's as professional, knowledgeable and experienced as she is in that arena. She understands client needs and communicates them expertly. She made my job as freelance copywriter easier,and that's worth its weight in gold.
Adam Levy
Deb has been a terrific partner, through several projects. A consummate professional, she is skilled in content, design, and the intersection of the two. I've worked with her directly on a variety of projects concerning two clients. The projects were demanding and complex. Deb was more than a steadying hand--she was able to oversee top-notch work and keep meet the changing client demands. I hope we get to work together again soon.
Robert Roth
I worked with Debbie on various annual reports. I doubt there's another Marketing Director on the East Coast that's as professional, knowledgeable and experienced as she is in that arena. She understands client needs and communicates them expertly. She made my job as freelance copywriter easier,and that's worth its weight in gold.
Credentials
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Inbound Certification
HubSpotSep, 2016- Nov, 2024 -
Inbound Certification
HubSpotSep, 2016- Nov, 2024
Experience
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Cody Consulting Group
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Director of Marketing
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May 2020 - Present
Cody Consulting Group, Inc. is a leading healthcare technology and consulting firm. CODY® bridges the gap between government agencies and plan sponsors to provide a unique “end-to-end enterprise solution” specifically for health plans. We help optimize operations to enhance revenue, improve regulatory compliance, and streamline communications across the enterprise. Founded in 2006 by industry veterans with first-hand experience, CODY® works with over 70 government-funded, commercial, and ACA health plans across 47 states and Puerto Rico to support an estimated 50 million health plan members. CodySoft®, our comprehensive suite of proprietary software, is designed to streamline workflows and reduce compliance risk. Our recent acquisition of Madena™ complements our offerings to further support managed care organizations. A leader in enrollment, reconciliation, billing, and consulting services, Madena™ is regarded for its CMS subject matter experts and state-of-the-art software, Synchronicity™—a comprehensive suite of data analysis, revenue enhancement, and reconciliation tools. Together we provide a single-source solution to streamline operations, maximize performance, and mitigate compliance risk. Show less
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Multiple, Inc.
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United States
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Design
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1 - 100 Employee
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Brand Strategist, Creative Leader, Senior Account Director & Business Generator
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2011 - 2019
Proven experience helping clients name, position, market, and grow their businesses, organizations, products, and services. Adept at elevating and strengthening brand awareness to give clients a distinct advantage over the competition. Skilled conceptual and analytical thinker, strategist, marketer, brand builder, and business generator. Highly experienced in managing and directing corporate accounts from kick-off though execution. Known for building long-term relationships with big-brand clients. Proficient in collaborating, problem-solving, and developing creative solutions to align with client's business goals and objectives. Deep knowledge and expertise in research, strategy, concept development, high-level messaging, creative direction, video & photography art direction, traditional & digital project management, and on-site print/press supervision. Certified Hubspot partner focused on helping clients clarify their message, develop their brand, and generate quality leads through inbound marketing strategies. Market Research Brand Strategy & Development Communication & Visual Design Strategy Positioning & Message Development Concept Development Copywriting & Content Creation Naming & Brand Identity Marketing Collateral & Publications Annual Reports Advertising & Campaigns Digital & Inbound Marketing Strategy Websites Data Visualization Photography & Video Art Direction Show less
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Vice President of Creative & Marketing
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2001 - 2010
Corporate, Investor, Marketing & Brand CommunicationsPlayed a key role in the ground floor startup of CGA, the southeast's first design firm to specialize in the niche market of Annual Reports. Helped grow the company into an award-winning, nationally recognized strategic design firm, specializing in traditional & digital media for high-profile Fortune 500 clients.Led creative group in developing innovative strategic communications from concept through execution. Ensured concepts were rooted in strategy and aligned with client's brand vision, business goals, and objectives.Identified growth markets, spearheaded marketing strategies, developed campaigns, and secured lucrative agreements with big-brand companies, across multiple industries.Built long-term relationships with Directors and C-level executives. Managed key accounts, and served as a primary liaison between clients and creative staff. Proven ability to interact with people at all levels, fostering strong cross-functional teamwork and results.Passionate, self-motivated, life-long learner, with a strong work ethic and a whatever-it-takes attitude. Reputation built on exceeding expectations by consistently delivering impactful solutions, on-time and within budget. Show less
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Vice President of Creative Operations
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1995 - 2001
Recruited, trained, and managed operations of creative & production teams. Experienced in identifying talent, building, inspiring, and mentoring creative staff, as well as establishing vendor partnerships. Provided leadership, hands-on direction, vision, and oversight for all phases of the design process. Effective communicator with an ability to navigate the big picture and keep a sharp eye on the details.Restructured internal operations and implemented strategies to streamline workflow, improve productivity, and ensure quality deliverables. Show less
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Education
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Rochester Institute of Technology
BFA, Communications Design
Community
