Marketing Leader

• Jul 2022 - Present

Product research and development. Implementation of marketing & branding strategy. Build go-to-market strategy. Responsible for organizing the building block of our operations such as the marketing and sales playbook. At AnswerBite we help marketing teams automatically turn recorded conversations into video shorts with copy in one click. Product research and development. Implementation of marketing & branding strategy. Build go-to-market strategy. Responsible for organizing the building block of our operations such as the marketing and sales playbook. At AnswerBite we help marketing teams automatically turn recorded conversations into video shorts with copy in one click.

Community Leader

• Nov 2022 - Present

As the MKT Leader of the Techstars Alumni Community through AnswerBite, I organize and promote the Off the Record series: private chats with some of the world's most influential founders and VCs. I'm also responsible for the podcast: Zero to Billions: Tech Founders Who Built Unicorns https://www.techstarsalumni.org/podcast As the MKT Leader of the Techstars Alumni Community through AnswerBite, I organize and promote the Off the Record series: private chats with some of the world's most influential founders and VCs. I'm also responsible for the podcast: Zero to Billions: Tech Founders Who Built Unicorns https://www.techstarsalumni.org/podcast

Owner

• Jun 2015 - Present

ODDA is a Brazilian eco-friendly beachwear brand with inclusive designs. Our biodegradable fabrics mean you can ride the waves in style without harming the environment. Our inclusive designs mean that everyone, regardless of age or size, can feel confident and comfortable in their swimwear. If you're ready to make a statement with your outfit, choose ODDA, feel good and do good for the planet. ODDA is a Brazilian eco-friendly beachwear brand with inclusive designs. Our biodegradable fabrics mean you can ride the waves in style without harming the environment. Our inclusive designs mean that everyone, regardless of age or size, can feel confident and comfortable in their swimwear. If you're ready to make a statement with your outfit, choose ODDA, feel good and do good for the planet.

Marketing Coordinator

• Apr 2021 - Jul 2022

4KST was elected as one of Brazil’s Best Fintechs by Febraban (Fraud Prevention solution 2022). Implemented the Marketing department & Sales strategy for Machine Learning Products. Built the growth strategy for a new financial product that reached a steady sales growth of 20% per month. Team hiring and building. Implemented core intelligence tools: RD Station, Google Ads, MOZ, SEM RUSH and Google Analytics. 4KST was elected as one of Brazil’s Best Fintechs by Febraban (Fraud Prevention solution 2022). Implemented the Marketing department & Sales strategy for Machine Learning Products. Built the growth strategy for a new financial product that reached a steady sales growth of 20% per month. Team hiring and building. Implemented core intelligence tools: RD Station, Google Ads, MOZ, SEM RUSH and Google Analytics.

Strategic Communications Coordinator

• Mar 2018 - Dec 2018

Coordinated corporate communications strategy for The Advancement Program, and the Parent Teacher Organization. Achieved $2M in donations in the first year. Internal Communication, CRM and public relations management. Copywriting, web development and video production. Coordinated corporate communications strategy for The Advancement Program, and the Parent Teacher Organization. Achieved $2M in donations in the first year. Internal Communication, CRM and public relations management. Copywriting, web development and video production.

Marketing Coordinator - Latin America

• Mar 2016 - Apr 2017

TUI is the largest Tourism Group in Europe with a $14B revenue a year.I was part of the expansion project to Latin America, where I've participated in the Travel Search Engine implementation in Brazil, Mexico, Colombia & Chile.Elected as a High Impact Employee in 2016, I was also responsible for building the Marketing Department in Latin America and coordinating the branding strategy in the region.My activities included:Developing communications strategy for key media contacts, employees and customer references.Copy editing, proofreading, and content management.Events & International Fairs: Brazil, Mexico, Colombia.Latin America Media mapping for Public Relations and advertising. Show less

Marketing Analyst

• Mar 2016 - Jul 2016

Marketing & Communications Specialist

• Sep 2013 - Oct 2014

Copywriting management. Sponsorship analysis. Communication and Press agencies coordination. Sports events planning and management. Website review and implementation. Bloggers and Influencers relationship. Copywriting management. Sponsorship analysis. Communication and Press agencies coordination. Sports events planning and management. Website review and implementation. Bloggers and Influencers relationship.

Communications Analyst

• Aug 2011 - Aug 2013

In this experience I've worked for two years for Volvo's Corporate Communication, and their president's blog. I've also had the opportunity to cover and lead video production team at the 2012 Volvo Ocean Race. Reporter, producer and translator for institutional and corporate videos. Video and Project management. In this experience I've worked for two years for Volvo's Corporate Communication, and their president's blog. I've also had the opportunity to cover and lead video production team at the 2012 Volvo Ocean Race. Reporter, producer and translator for institutional and corporate videos. Video and Project management.