Experience

Foxybae Hair

• United States
• Cosmetics
• 1 - 100 Employee

• Head Of Sales

  • Jun 2021 - Present

  • Lead all aspects of global sales and education of 20+ key accounts, including Target, CVS and TJ Maxx, as well as developing new business, expanding the brand’s footprint in the retail channel. • Develop and implement a strategic long-term sales plan, including launching 10+ retailers over the next 5 years, unifying the pricing strategy, and establishing a “good-better-best” product line approach. • Spearhead the launch of a 12 SKU accessories line, as well as 15+ products & promotions annually. • Oversee all aspects of retailer sales support, including growing the sales account manager team, building a brand asset library, developing education tools, as well as creating and executing retailer-specific support plans, such as POGs, sampling and promos. • Formalize all forecasting efforts, for 50+ SKUs and 20+ accounts, optimizing the company's inventory position. Show less



Formology Lab

• Los Angeles Metropolitan Area

• Senior Director of Sales

  • Jan 2021 - May 2021

  Formology Lab is a cutting edge, full service cosmetics and beauty product lab, specializing in private label and contract manufacturing. • As a founding member of the sales team, the number one priority is to drive growth. Project a 100% increase in sales within 2 years, based on utilizing my industry network, a strategic category focus and a tactical event presence. • Lead sales department, by establishing sales strategies, devising long and short term goals and fostering growth in team members. • Cultivate and manage client relationships throughout the entire development process, from concept inception to fulfillment, with the goal of 80+ formulas per year. • Develop internal cross-functional processes between sales and all other departments, increasing efficiency. • Build sales and marketing materials toolbox, including website, social media, presentations, and printed collateral. Show less



Henkel

• Germany
• Manufacturing
• 700 & Above Employee

• Key Account Director, Sephora, Planet Beauty & E-commerce

  • Apr 2017 - Jul 2019

  • Managed all aspects of driving sales for Alterna and Schwarzkopf brands with Sephora (US, Canada, Mexico and Brazil), Planet Beauty and all dotcom accounts, including Nordstrom.com, Saks.com, Dermstore.com and SkincareRx.com. • Developed go-to-market and field execution plan, including a comprehensive sample program, in store merchandising assortment and assets as well as deployed 20 member Sales and Education Specialist team. • Spearheaded complete in store merchandising overhaul, to create a cohesive, educational and self-navigational on shelf concept. • Led the cross-functional efforts, both internally and in partnership with retailers to create new online assets, including videos, product page and social media properties. • Built and reconciled monthly comprehensive customer P&L, including the spend budget, incorporating the funding of events, education, account specific support, field staff, T&E and merchandising, ensuring execution and fiscal responsibility based on company directives. • Analyzed and interpreted financial, sales and inventory client data into actionable insights, including forecasts, success metrics and trend implications. Show less



Alterna

• Director of Sales Development & Analytics

  • Jul 2011 - Apr 2017

  • Managed sales efforts, inventory and go-to-market strategy for global retail and distribution accounts, driving annual revenue.• Liaised with operations department to manage inventory and demand planning, improving sales fulfillment.• Designed comprehensive financial models to track and analyze companywide performance; Spearheaded on-going reports for board of directors, C-suite executives and sales team.• Developed sales forecasting model and process, which improved accuracy and on-time delivery of global forecasts.• Increased global distribution, managing the launch of the ALTERNA brand and products into new foreign markets. Show less

• Consultant

  • Feb 2011 - Jul 2011

  Collaborate with the Marketing, New Product Development and Operations teams to introduce products into foreign markets, including managing and updating the regulatory system.



Chivas USA

• United States
• Spectator Sports
• 1 - 100 Employee

• Community Affairs & Sponsorship Intern

  • Jun 2009 - Sep 2009

  • Built brand equity by planning and executing special events, most notably a charity golf tournament, which raised funds for the team’s non-profit foundation and strengthened sponsor relationships. • Communicated brand value to sponsors and affiliates by creating an annual Community Report, which highlighted the team’s community efforts and partnerships. • Activated sponsorship programs and consumer promotions on game day for companies such as Disney and General Mills. • Increased brand awareness in target demographics through grass roots initiatives, such as player community appearances, autograph sessions, and public service announcement recordings, which led to increased ticket sales. Show less



Brooklyn Nets

• United States
• Spectator Sports
• 100 - 200 Employee

• Manager, VIP Access & Experience - Sales, Retention & Customer Service

  • Aug 2006 - Jun 2008

  • Developed client relationships and increased revenue per client by upgrading ticket plans and increasing unit sales, resulting in a +300% increase in sales revenue. (2006 - 2008)• Ranked 1st in group sales revenue out of more than 60 salesmen by exceeding sales quotas by +400%. As a result, named “Rookie of the Year” of the VIP A&E Department for the 2006-07 season.• Collaborated with Director and VIP A&E colleagues to create a customer service strategy to drive revenue & improve service and retention; Personally responsible for more than 25% of all Nets season ticket holder accounts. Show less

• Group Sales Coordinator

  • Nov 2004 - Jul 2006

  • Managed 8 employees in the Group Sales Department, which involved coordinating all team efforts, implementing incentive programs, maintaining sales and inventory figures and monitoring overall department quality control. • Generated group sales and provided customer service during the purchasing process and on game day.• Streamlined brand image by designing and editing all marketing materials for the department, including the group sales web page, the group brochure and flyers. • Implemented “Group Manager” program for Sponsorship accounts, which.• Created report and communicated results of financial and sales analysis to team owners, CEO, CFO and VP of Sales & Marketing.• Communicated group sales trends and effective marketing programs with League Offices and teams in the NBA and WNBA, resulting in increased group sales revenue as well as number of tickets sold. Show less

• Inside Sales Associate

  • Jul 2004 - Nov 2004

  -Generated new business and customized ticket packages for corporations and individuals for over $3,000 in revenue.



Albany Conquest

• Marketing Manager

  • Apr 2004 - Jul 2004

  -Generated group sales and promotions including, conceived and implemented "College Night", a fundraiser for organizations on 9 college campuses throughout the region.

• Community Relations Intern

  • Jan 2004 - Apr 2004

  -Marketed and publicized Conquest games, promotions, and events at community events resulting in increased ticket sales. -Composed and revised public relations materials for the team, which included press releases, staff biographies and contracts.