Deborah Negrash

Managing Director at ValueFLEX Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong SAR, HK
Languages
  • English Native or bilingual proficiency
  • Mandarin Full professional proficiency
  • Cantonese Professional working proficiency

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Experience

    • Hong Kong
    • Real Estate
    • 1 - 100 Employee
    • Managing Director
      • May 2020 - Present

      Flexibility has become the priority for all businesses, from Start-ups to Corporates. Today is the optimal time and opportunity for Landlords to start providing Flexible Office Solutions as part of their product offering.At ValueFLEX, our mission is to assist Landlords and Real Estate Investors to increase the value of their real estate assets with the development of their own branded Flexible Workspaces via the "Amenitisation Model". This is a hospitality-driven model where Landlords… Flexibility has become the priority for all businesses, from Start-ups to Corporates. Today is the optimal time and opportunity for Landlords to start providing Flexible Office Solutions as part of their product offering.At ValueFLEX, our mission is to assist Landlords and Real Estate Investors to increase the value of their real estate assets with the development of their own branded Flexible Workspaces via the "Amenitisation Model". This is a hospitality-driven model where Landlords will incorporate more conveniences into their commercial properties thereby enhancing the Tenant experience, from wellness facilities to event spaces to high-end food and beverage offerings. Creating Workspaces where you want to be. ​We also offer a fully customized Risk Mitigation Service to take over operations of an existing Coworking Operator to ensure operational continuity, manage the on-going operations to improve revenue, and create options for the orderly exit or continued operation of the space as a profitable business.Contact US for a Free Consultation www.value-flex.com Show more Show less

    • Vietnam
    • Leasing Non-residential Real Estate
    • 1 - 100 Employee
    • Chief Operating Officer
      • Jan 2019 - Mar 2020

      I work with the founder to create a new agile corporate structure and execute new market entry strategies for SEA expansion, My remit also includes having to supervise, train and manage 9 direct reports and 20 indirect reports, and the number is still growingWe successfully built a Head Office team of 6 directors and 3 executives in Hong Kong to revamp the Up Coworking to UpGen, penetrate target city market with impactful plans, build strategic partnerships and design sustainable local… I work with the founder to create a new agile corporate structure and execute new market entry strategies for SEA expansion, My remit also includes having to supervise, train and manage 9 direct reports and 20 indirect reports, and the number is still growingWe successfully built a Head Office team of 6 directors and 3 executives in Hong Kong to revamp the Up Coworking to UpGen, penetrate target city market with impactful plans, build strategic partnerships and design sustainable local executable strategiesI also serve as the acting CEO to expand the business outside of Vietnam, create a scalable business model & execution plan, drive the company to be top Community Builder in each city Show more Show less

    • Uzbekistan
    • Information Services
    • 1 - 100 Employee
    • Senior Director – Regional Sales, South & West China, Hong Kong & Taipei
      • Oct 2018 - Jan 2019

      As the Senior Director – Regional Sales, South & West China, Hong Kong & Taipei, I manage the regional sales across 6 cities in China & Taipei, leading a team of 20 sales executives and 1 Hong Kong sales director in developing sales strategy and meeting the monthly sales target.In addition, I train all teams on impactful client prospecting, accurate deal/pipeline forecasting and helping clients buy as well as drive the sales team to build robust pipelines and achieve goals through… As the Senior Director – Regional Sales, South & West China, Hong Kong & Taipei, I manage the regional sales across 6 cities in China & Taipei, leading a team of 20 sales executives and 1 Hong Kong sales director in developing sales strategy and meeting the monthly sales target.In addition, I train all teams on impactful client prospecting, accurate deal/pipeline forecasting and helping clients buy as well as drive the sales team to build robust pipelines and achieve goals through coaching and CRM/sales training. Show more Show less

    • China
    • Leasing Non-residential Real Estate
    • 1 - 100 Employee
    • General Manager naked Hub (Wework acquisition in May 2018)
      • Apr 2017 - Sep 2018

      As the General Manager of Naked Hub Ltd, Hong Kong, I built a highly professional team of 27 to fulfil business objectives for Hong Kong green market as well as coach and manage 7 direct reports to set and drive service excellence, team collaboration, P&L targets, market/brand awareness and community engagementMy remit required me to delegate tasks for each hub & corporate office; conduct onboarding, provide direction, coaching and tools, such as public speaking and leadership workshop… As the General Manager of Naked Hub Ltd, Hong Kong, I built a highly professional team of 27 to fulfil business objectives for Hong Kong green market as well as coach and manage 7 direct reports to set and drive service excellence, team collaboration, P&L targets, market/brand awareness and community engagementMy remit required me to delegate tasks for each hub & corporate office; conduct onboarding, provide direction, coaching and tools, such as public speaking and leadership workshop and successfully set a robust company culture in HK and attractive team commissions & incentives and meet team goalsI localised all SOPs and membership agreements, developed a streamlined process for each function to ensure smooth daily operations & opening of new hubs, and deliver an outstanding user experience, In addition, I cooperated with Community Heads and team on events to meet or exceed revenue targets, including partnerships with startups, government, tech & chamber organisations, caterers, vendors, and agenciesMy responsibilities included managing the overall P&L and vendor/operational expense analytics and drive the HK business growth in line with the company’s land grab strategy, to be the largest flexible workspace operator in Asia. Show more Show less

    • China
    • Nanotechnology Research
    • 1 - 100 Employee
    • Director of Business Development APAC
      • Jan 2015 - Mar 2017

      At Protek Asia, our mission is bring awareness to the masses on green technology that can lower emissions, conserve energy and reduce harmful chemicals to our environment and people. Our company specializes in sourcing high-tech, advanced, eco-friendly materials to Asia to promote green technologies for the highest good of humanity. We decided to start in Asia as it is a dynamic continent that is developing and progressing at a blink of an eye. People want to better their lives and desire to… At Protek Asia, our mission is bring awareness to the masses on green technology that can lower emissions, conserve energy and reduce harmful chemicals to our environment and people. Our company specializes in sourcing high-tech, advanced, eco-friendly materials to Asia to promote green technologies for the highest good of humanity. We decided to start in Asia as it is a dynamic continent that is developing and progressing at a blink of an eye. People want to better their lives and desire to have a healthier, pollutant free, environment. Change has to start with self and from the communities. We believe that through bringing green initiatives and awareness to each Asia society will have a major positive effect. For more information on our products, please visit our websitewww.protekasia.com Show more Show less

    • Hong Kong
    • Real Estate
    • 700 & Above Employee
    • Corporate Director of Human Assets
      • Aug 2013 - Dec 2014

    • Head of South and West China
      • Jan 2012 - Aug 2013

    • General Manager of South China
      • Apr 2009 - Dec 2012

    • Business Development Manager
      • Apr 2008 - Mar 2009

    • Marketing Director
      • Jun 2005 - Dec 2007

      I will always treasure my time at Riverdale International. Having just graduated from University for over a year, I was finding myself and figuring out what I wanted to do in life. I was fortunate to be mentored by my boss, the CEO Ms. Yeni Wong, who is highly respected by the community for her tenacity, philanthropy, and never give up attitude. She taught me to dream big and to never let any obstacles come in the way of them. It was a very challenging job as we work tirelessly as a team to… I will always treasure my time at Riverdale International. Having just graduated from University for over a year, I was finding myself and figuring out what I wanted to do in life. I was fortunate to be mentored by my boss, the CEO Ms. Yeni Wong, who is highly respected by the community for her tenacity, philanthropy, and never give up attitude. She taught me to dream big and to never let any obstacles come in the way of them. It was a very challenging job as we work tirelessly as a team to ensure that our project became the landmark of the community. Being in the Nations Capitol, there were many obstacles, such as regulations from historical preservation, community steering committee, the fire department and the list goes on. As developers, we can be seen as the hero or enemy so we fought daily to keep a good balance and be as socially responsible as we can. I learned the importance of teamwork, collaboration, building strong authentic relationships and perseverance. Show more Show less

Education

  • The George Washington University
    -
  • Westonbirt School, Gloucestershire UK
    -

Community

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