Debbie Long, DES
Senior Program Manager, HPE Executive Events at i4D Event Services- Claim this Profile
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Topline Score
Bio
Jocelyn Desmond Els
I worked for Debbie on HPE Discover 2023. As a program manager for the SIAs, I was impressed with how she, as a director, learned the scope of the overall Discover program and then delivered on the SIA portion of the event. She outlined the necessary tasks and implemented the steps to successfully deliver the SIAs, all while tracking the budgets for each event. Simply put, she was able to learn the program needs, the processes to implement the SIAs and successfully deliver the events. I would highly recommend Debbie as a project director to oversee staff and events, from start to finish.
Jean English
Debbie has strong event management skills to run large conferences to small events and now digital events. She brings in the right agency resources and internal teams to lead and manage all aspects of a program. She is a true asset to a high performing event team!
Jocelyn Desmond Els
I worked for Debbie on HPE Discover 2023. As a program manager for the SIAs, I was impressed with how she, as a director, learned the scope of the overall Discover program and then delivered on the SIA portion of the event. She outlined the necessary tasks and implemented the steps to successfully deliver the SIAs, all while tracking the budgets for each event. Simply put, she was able to learn the program needs, the processes to implement the SIAs and successfully deliver the events. I would highly recommend Debbie as a project director to oversee staff and events, from start to finish.
Jean English
Debbie has strong event management skills to run large conferences to small events and now digital events. She brings in the right agency resources and internal teams to lead and manage all aspects of a program. She is a true asset to a high performing event team!
Jocelyn Desmond Els
I worked for Debbie on HPE Discover 2023. As a program manager for the SIAs, I was impressed with how she, as a director, learned the scope of the overall Discover program and then delivered on the SIA portion of the event. She outlined the necessary tasks and implemented the steps to successfully deliver the SIAs, all while tracking the budgets for each event. Simply put, she was able to learn the program needs, the processes to implement the SIAs and successfully deliver the events. I would highly recommend Debbie as a project director to oversee staff and events, from start to finish.
Jean English
Debbie has strong event management skills to run large conferences to small events and now digital events. She brings in the right agency resources and internal teams to lead and manage all aspects of a program. She is a true asset to a high performing event team!
Jocelyn Desmond Els
I worked for Debbie on HPE Discover 2023. As a program manager for the SIAs, I was impressed with how she, as a director, learned the scope of the overall Discover program and then delivered on the SIA portion of the event. She outlined the necessary tasks and implemented the steps to successfully deliver the SIAs, all while tracking the budgets for each event. Simply put, she was able to learn the program needs, the processes to implement the SIAs and successfully deliver the events. I would highly recommend Debbie as a project director to oversee staff and events, from start to finish.
Jean English
Debbie has strong event management skills to run large conferences to small events and now digital events. She brings in the right agency resources and internal teams to lead and manage all aspects of a program. She is a true asset to a high performing event team!
Credentials
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Be the Manager People Won't Leave
LinkedInFeb, 2022- Nov, 2024 -
Coaching for Results
LinkedInFeb, 2022- Nov, 2024 -
Learning GDPR
LinkedInAug, 2021- Nov, 2024 -
Enterprise Design Thinking Practitioner
IBMOct, 2020- Nov, 2024 -
Cvent Event Marketing Strategy
CventFeb, 2021- Nov, 2024 -
Digital Event Strategist
PCMA Digital Experience InstituteNov, 2020- Nov, 2024
Experience
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i4D Event Services
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United States
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Events Services
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1 - 100 Employee
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Senior Program Manager, HPE Executive Events
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Feb 2022 - Present
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Checkmarx
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United States
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Computer and Network Security
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700 & Above Employee
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Senior Manager, Americas Field Marketing
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Oct 2021 - Feb 2022
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Watson Health Global Event Leader
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Jan 2016 - Dec 2020
Lead a brand-new division of 7 event marketing program managers to deliver the best AI solutions for for Healthcare with annual budget of ~$15M. Create a portfolio of global events aligned with the overall business objectives, product roadmap and marketing strategy to support 5 healthcare segments (Government, Life Sciences, Payer, Provider, Imaging) within Watson Health. Collaborate with cross functional teams (Sales, Press, Analyst, Social, Channel Partners, geography peers) to develop and align experiential marketing programs, attaining a consistent 30% YTY revenue growth, though 100-160 in-person, virtual events, 90+ On24 recorded webinars, client workshops and executive client sales events. Present analytical insights and recommendations to executive stakeholders to influence changes YOY. Ran yearly global internal seller kick-off events. Partner with finance to provide regular reconciliation updates to meet quarterly expense and revenue targets. Provided cadence of internal and executive communications to help drive attendance. Show less
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Senior Conference Manager, Corporate
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2005 - 2016
Define program goals and Lead global, cross-divisional planning teams of up to 200 people to produce successful flag-ship marketing events ranging in size from 1000-10,000 attendees, all with at least 92 percent attendee satisfaction. Deliver outstanding experiences for clients, partners, and employees through high quality surround and entertainment activity. Manage and administrate event management platform, encompassing, partner sponsorship, event registration, call for speakers, survey management, RFID, mobile app, schedule, and social applications. Manage external agencies on event logistics, registration, general-session production and AV, and audience tracking and surveys. Create email, landing pages, sales enablement portal and work with campaign manager on direct mail and ABM strategy to drive attendance. Create business case, manage budgets, and provide finance with regular updates to meet quarterly target expense and revenue. Show less
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Education
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Vermont Technical College
Engineering
Community
