Associate Analyst

• Oct 2022 - Present

Freelance Content/Technical Writer

• Jan 2021 - Present

Consultant

• Feb 2014 - Feb 2018

Preparing and presenting the Service Quality Reviews for customers in Europe region (Netherlands, Finland and Central Europe)Preparing the domain review showing the performance of the Business Unit for the senior managementManaging licensing for the Remedy tool along with their billing and costingPreparing the budget for the Tools management teamConducting audits for the technical team, analyzing dataDaily tracking of the performance of the technical teams with the help of dashboards, trackers and daily analysis

Assistant Brand Manager

• Oct 2012 - Feb 2014

Assisting the Brand Manager in conceptualization, development and implementation of Brand Strategies.Responsible for the identification of new opportunities and the initiationAssisting in the management of the brands owned or licensed by the company. This includes the packaging, product, communication, pricing and image positioning.Closely monitoring and analyzing sales volumes, market share trends and competitive activity.Assisting in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.Conceptualizing and implementing market specific BTL programs to maintain and increase brand market share and visibility.Assisting sales team in implementing Trade Promotion PlansVendor ManagementInteracting and brainstorming with the creative agency for all the creative’s designed for the company.

Customer Executive (Modern Trade)

• Dec 2011 - Mar 2012

Drive secondary sales and territory growth for the Big Bazaar and Wall mart chainsCoach and monitor a team of Sales representatives and merchandisers Drive the Chiller strategy and Shelf Facings to increase visibilityDiscount management with the retail outlets Designing Promotions and other Point of Sales Materials for Retail Outlets Drive secondary sales and territory growth for the Big Bazaar and Wall mart chainsCoach and monitor a team of Sales representatives and merchandisers Drive the Chiller strategy and Shelf Facings to increase visibilityDiscount management with the retail outlets Designing Promotions and other Point of Sales Materials for Retail Outlets

Marketing Executive

• Jun 2010 - Dec 2011

Working towards preparing the Internal Service Agreements for all the Global customersUndertake Market Research by preparing MIS reports on the IT market and other analyses Handles all Internal branding, marketing & sales activities: like newsletter creation, Sales Meetings, internal trainings etcHave handled and organized the Production Strategy Board event of Siemens IT Solution and Services Global in IndiaDevelop and implement marketing strategies with focus on high growth in revenue and ROI in marketing costsCoordinates overall marketing plan including marketing opportunity, segmentation, value prop, target customer profile, and field-readiness planCoordinate with sales team to check their marketing material requirements, branding list and any other marketing activity. (Develops competitive materials, tools to support messages, collateral, and deployment for use by sales teams)Coordinate overall marketing plan including marketing opportunity, segmentation, value prop, target customer profile, and field-readiness plan