Experience

Lowe Lintas

• Advertising Services
• 1 - 100 Employee

• Associate Vice President

  • Jul 2021 - Present



DDB Mudra West

• Mumbai Area, India

• Director, Brand Engagement

  • Jan 2018 - Jun 2020

  McDonald's India Was requested to take on the responsibility of the McDonald’s brand portfolio due to valuable experience in both mainline & digital and past indepth experience in demanding categories like media and retail. Responsible for strategic inputs, controlling operations and resource alignment for the business. McDonald's India Was requested to take on the responsibility of the McDonald’s brand portfolio due to valuable experience in both mainline & digital and past indepth experience in demanding categories like media and retail. Responsible for strategic inputs, controlling operations and resource alignment for the business.



22feet Tribal Worldwide

• India
• Technology, Information and Internet
• 200 - 300 Employee

• Business Development

  • Jan 2018 - Dec 2018

  Johnson's Baby Headed the Johnson’s Baby 125 Years celebration from 22Feet – involved influencer meets, micro-influencer management, digital first strategy, GA360 etc. Was part of the re-launch of the iconic Johnson’s Baby range (after 25 years) in India. It was a digital-first campaign, followed by mainline. Johnson's Baby Headed the Johnson’s Baby 125 Years celebration from 22Feet – involved influencer meets, micro-influencer management, digital first strategy, GA360 etc. Was part of the re-launch of the iconic Johnson’s Baby range (after 25 years) in India. It was a digital-first campaign, followed by mainline.



Beerbelly

• Mumbai

• Founding partner & painter

  • Feb 2012 - Apr 2015

  Responsible for creative conceptualization, painting and business development across markets Responsible for creative conceptualization, painting and business development across markets



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• MS

  • Jul 2010 - Mar 2013

  Star Networks Headed the group that launched several prestigious projects like Master Chef, Just Dance (Hrithik’s debute on television), Diya Aur Baati Hum (fiction) etc. Drove & facilitated the organic growth of business along with the management – Life OK business was allotted to the agency. Motivated and galvanised a team of 3 people to deliver on a challenging category like media. Star Networks Headed the group that launched several prestigious projects like Master Chef, Just Dance (Hrithik’s debute on television), Diya Aur Baati Hum (fiction) etc. Drove & facilitated the organic growth of business along with the management – Life OK business was allotted to the agency. Motivated and galvanised a team of 3 people to deliver on a challenging category like media.



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Sr Brand Partner

  • 2007 - 2010

  Spearheaded the re-positioning Mr & Mrs Black and the launch of Emami Hair Colour, Emami 5-in-1 hair oil, Emami Healthy & Tasty edible oil portfolio. Assisted Mythili Chandrashekar, the then head planning, JWT, Chennai in all strategic works pertaining to Emami projects. Also handled retail brands like of Gitanjali & K-Lounge. Spearheaded the re-positioning Mr & Mrs Black and the launch of Emami Hair Colour, Emami 5-in-1 hair oil, Emami Healthy & Tasty edible oil portfolio. Assisted Mythili Chandrashekar, the then head planning, JWT, Chennai in all strategic works pertaining to Emami projects. Also handled retail brands like of Gitanjali & K-Lounge.



Publicis India

• Mumbai Area, India

• Account Manager

  • May 2005 - Oct 2006

  Brands - Garnier Fructis, Garnier Nutrisse hair colour, Loreal Professional Brands - Garnier Fructis, Garnier Nutrisse hair colour, Loreal Professional



Capital Advertising - Delhi & Mumbai

• Account Executive

  • Apr 2003 - Apr 2005

  Client - LG CDMA handsets Client - LG CDMA handsets