Debi Prasad Senapati
Vice President Marketing at Benison- Claim this Profile
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Bio
Manish Rathour
I have known Debi for over a decade and a half, and recognize him as one of the most professional and marketing savvy individuals. At Wipro, Debi was managing the Data Analytics and AI business, where he transformed the marketing function, with a hands-on approach coupled with a strategic direction and governance. From AR to TL, to creating and managing events, his efforts led to positive and tangible business outcomes. He is a clear thinker, with execution excellence.
Sukanya Paul
Debi has been one of the best managers I have had the privilege of working with. His deep understanding of all elements of marketing has enabled him to stand out and go above and beyond for Cloud and Infrastructure business marketing that he managed. Though I worked with him for a short stint, he has helped me improve professionally with his invaluable advice regarding various marketing ideas, approaches, and strategies. Thank you Debi for being an amazing mentor and a friend. I have truly been lucky to work with you and looking forward to working together again in the future.
Manish Rathour
I have known Debi for over a decade and a half, and recognize him as one of the most professional and marketing savvy individuals. At Wipro, Debi was managing the Data Analytics and AI business, where he transformed the marketing function, with a hands-on approach coupled with a strategic direction and governance. From AR to TL, to creating and managing events, his efforts led to positive and tangible business outcomes. He is a clear thinker, with execution excellence.
Sukanya Paul
Debi has been one of the best managers I have had the privilege of working with. His deep understanding of all elements of marketing has enabled him to stand out and go above and beyond for Cloud and Infrastructure business marketing that he managed. Though I worked with him for a short stint, he has helped me improve professionally with his invaluable advice regarding various marketing ideas, approaches, and strategies. Thank you Debi for being an amazing mentor and a friend. I have truly been lucky to work with you and looking forward to working together again in the future.
Manish Rathour
I have known Debi for over a decade and a half, and recognize him as one of the most professional and marketing savvy individuals. At Wipro, Debi was managing the Data Analytics and AI business, where he transformed the marketing function, with a hands-on approach coupled with a strategic direction and governance. From AR to TL, to creating and managing events, his efforts led to positive and tangible business outcomes. He is a clear thinker, with execution excellence.
Sukanya Paul
Debi has been one of the best managers I have had the privilege of working with. His deep understanding of all elements of marketing has enabled him to stand out and go above and beyond for Cloud and Infrastructure business marketing that he managed. Though I worked with him for a short stint, he has helped me improve professionally with his invaluable advice regarding various marketing ideas, approaches, and strategies. Thank you Debi for being an amazing mentor and a friend. I have truly been lucky to work with you and looking forward to working together again in the future.
Manish Rathour
I have known Debi for over a decade and a half, and recognize him as one of the most professional and marketing savvy individuals. At Wipro, Debi was managing the Data Analytics and AI business, where he transformed the marketing function, with a hands-on approach coupled with a strategic direction and governance. From AR to TL, to creating and managing events, his efforts led to positive and tangible business outcomes. He is a clear thinker, with execution excellence.
Sukanya Paul
Debi has been one of the best managers I have had the privilege of working with. His deep understanding of all elements of marketing has enabled him to stand out and go above and beyond for Cloud and Infrastructure business marketing that he managed. Though I worked with him for a short stint, he has helped me improve professionally with his invaluable advice regarding various marketing ideas, approaches, and strategies. Thank you Debi for being an amazing mentor and a friend. I have truly been lucky to work with you and looking forward to working together again in the future.
Experience
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Benison
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Belgium
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Information Technology & Services
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Vice President Marketing
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Sep 2023 - Present
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Head of Marketing
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Oct 2021 - Jul 2023
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Wipro Limited
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India
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IT Services and IT Consulting
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700 & Above Employee
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Strategic Marketing Head - Data, Analytics, AI, Automation & Cloud
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Apr 2018 - Oct 2021
- Marketing strategy, planning & budgeting - Messaging, positioning & branding - Thought leadership & content marketing program - Customer advocacy program - Performance marketing campaigns - Account based marketing - Analyst relations - Partner marketing - Market research - Events – physical & virtual platform. - Marketing strategy, planning & budgeting - Messaging, positioning & branding - Thought leadership & content marketing program - Customer advocacy program - Performance marketing campaigns - Account based marketing - Analyst relations - Partner marketing - Market research - Events – physical & virtual platform.
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Mindtree
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India
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Information Technology & Services
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700 & Above Employee
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Program Director - Marketing
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May 2016 - Apr 2018
- Corporate Marketing, Branding, Content, Media Relations, and Digital Marketing - Business marketing for service lines - Develop, implement and execute an effective global PR strategy - Outcome driven digital & social media marketing - Omnichannel internal communications strategy and execution - Corporate website, digital & social media assets - Corporate Marketing, Branding, Content, Media Relations, and Digital Marketing - Business marketing for service lines - Develop, implement and execute an effective global PR strategy - Outcome driven digital & social media marketing - Omnichannel internal communications strategy and execution - Corporate website, digital & social media assets
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IBM
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IT Services and IT Consulting
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1 - 100 Employee
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Manager, Marketing & Communications, IBM Digital Services
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Oct 2009 - Apr 2016
- Built and nurtured a high-performing, globally distributed marketing services organization - Customer reference & advocacy program - IBM Digital Services for marketing content production - Cross-functional digital and social media marketing campaigns - Program management of flagship IBM-hosted events. - Built and nurtured a high-performing, globally distributed marketing services organization - Customer reference & advocacy program - IBM Digital Services for marketing content production - Cross-functional digital and social media marketing campaigns - Program management of flagship IBM-hosted events.
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ACL Digital
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Sr. Manager - Strategic Marketing
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Jul 2008 - Oct 2009
- Develop and implement GTM - Market segmentation & service portfolio realignment - Design & implement integrated B2B demand generation program - Drive sales enablement - Analyst relations and influencer management program - Partner and alliance marketing program for joint positioning - Develop and implement GTM - Market segmentation & service portfolio realignment - Design & implement integrated B2B demand generation program - Drive sales enablement - Analyst relations and influencer management program - Partner and alliance marketing program for joint positioning
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Capgemini
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India
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Information Services
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1 - 100 Employee
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Manager - Marketing
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Jan 2005 - Jul 2008
- Develop, drive and implement global go-to-market plan for telecom vertical. - Influencer & analyst relationship - Marketing operations and budget management - Thought leadership program - Led company’s maiden in-house search engine optimization efforts - Cross-channel integrated digital marketing campaign - Events & collateral support - Develop, drive and implement global go-to-market plan for telecom vertical. - Influencer & analyst relationship - Marketing operations and budget management - Thought leadership program - Led company’s maiden in-house search engine optimization efforts - Cross-channel integrated digital marketing campaign - Events & collateral support
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Usha Martin Technologies
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IT Services and IT Consulting
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1 - 100 Employee
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Manager - Product Management & Marketing
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Feb 2004 - Jan 2005
- Product lifecycle management - Joint marketing programs with platform vendors - Market intelligence & competition research - Product performance benchmarking - Collaterals & events - Evaluation of impact of third-party software and hardware. - RFI/RFP support for Telcos - Product lifecycle management - Joint marketing programs with platform vendors - Market intelligence & competition research - Product performance benchmarking - Collaterals & events - Evaluation of impact of third-party software and hardware. - RFI/RFP support for Telcos
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Tech Mahindra
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IT Services and IT Consulting
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700 & Above Employee
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Asst Manager - Global Marketing
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Aug 1999 - Feb 2004
- Service packaging & positioning - Analyst relations - Marketing events - Marketing collateral, case studies & white papers - Product marketing & management - Proposal & bid support - Competitive research & market analysis - Product life-cycle management - Service packaging & positioning - Analyst relations - Marketing events - Marketing collateral, case studies & white papers - Product marketing & management - Proposal & bid support - Competitive research & market analysis - Product life-cycle management
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Education
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1997 - 1999
SYMBIOSIS INTERNATIONAL UNIVERSITY
MBA, Business & Telecom Management -
1992 - 1996
BIET, Karnataka
B.E., Electrical & Electronics -
1989 - 1991
College of Basic Sciences & Humanities, Bhubaneswar
10+2, Science -
1980 - 1989
Capital High School
Community
