Debbie Wildrick
President - Beverage Division at Frey Farms - Orchardville LLC- Claim this Profile
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John DaMommio
I have had the pleasure working with Debbie and I am amazed at her intense focus to get things done. Debbie can start a new company or launch a new product with equal vigor. I have known Debbie for over 20 years as an extremely intelligent businesswoman that can handle any and all obstacles. Contact me if you need any further information.
Jeff Klineman (he/him)
When I first started writing about beverages, people told me Debbie was the person who was most influential with regard to the products retailers wanted. So I sought her out to speak with me, and she was generous with her time, insightful in her advice, and more than a little prescient. She's got a wide range of knowledge about her business, and I'm delighted that now she'll be helping me out in a new way -- as a columnist for our magazine.
Scott Thewes
To: Whom It May Concern: Subject: Debbie Wildrick I have known Debbie Wildrick in a variety of capacities over the past 15 years. Debbie and I have worked together at the same company in addition to having reported directly into her. I also had the opportunity to call on Debbie in her Category Manger capacity at 7-Eleven. Over the years we have stayed in contact as each of us have developed our careers. Most recently, I worked for Debbie where she led the sales organization for a start-up beverage brand with the FRS Company. Her background included many skill sets that enabled her to do a great job and be an effective leader. Those responsibilities included strategic thinking, hiring and motivating teams, and an overall drive to accomplish the company goals. She helped drive the team to take retail outlets from less than 200 to over 5,000 in nine months, secure two national retailers, close distributor voids, and build a sales organization. It has been pleasure working with Debbie and knowing her. She’s been a friend, mentor and confidant. We’ve always had great mutual respect for each other and have always been instrumental in helping each other with our career goals. She’s a great coach and a great leader. I welcome any opportunity to talk to you live about Debbie’s capabilities and style. Sincerely, Scott E. Thewes Scott Thewes Vice President – Sales and Marketing Genesis Today (512) 228-2389 Cell
John DaMommio
I have had the pleasure working with Debbie and I am amazed at her intense focus to get things done. Debbie can start a new company or launch a new product with equal vigor. I have known Debbie for over 20 years as an extremely intelligent businesswoman that can handle any and all obstacles. Contact me if you need any further information.
Jeff Klineman (he/him)
When I first started writing about beverages, people told me Debbie was the person who was most influential with regard to the products retailers wanted. So I sought her out to speak with me, and she was generous with her time, insightful in her advice, and more than a little prescient. She's got a wide range of knowledge about her business, and I'm delighted that now she'll be helping me out in a new way -- as a columnist for our magazine.
Scott Thewes
To: Whom It May Concern: Subject: Debbie Wildrick I have known Debbie Wildrick in a variety of capacities over the past 15 years. Debbie and I have worked together at the same company in addition to having reported directly into her. I also had the opportunity to call on Debbie in her Category Manger capacity at 7-Eleven. Over the years we have stayed in contact as each of us have developed our careers. Most recently, I worked for Debbie where she led the sales organization for a start-up beverage brand with the FRS Company. Her background included many skill sets that enabled her to do a great job and be an effective leader. Those responsibilities included strategic thinking, hiring and motivating teams, and an overall drive to accomplish the company goals. She helped drive the team to take retail outlets from less than 200 to over 5,000 in nine months, secure two national retailers, close distributor voids, and build a sales organization. It has been pleasure working with Debbie and knowing her. She’s been a friend, mentor and confidant. We’ve always had great mutual respect for each other and have always been instrumental in helping each other with our career goals. She’s a great coach and a great leader. I welcome any opportunity to talk to you live about Debbie’s capabilities and style. Sincerely, Scott E. Thewes Scott Thewes Vice President – Sales and Marketing Genesis Today (512) 228-2389 Cell
John DaMommio
I have had the pleasure working with Debbie and I am amazed at her intense focus to get things done. Debbie can start a new company or launch a new product with equal vigor. I have known Debbie for over 20 years as an extremely intelligent businesswoman that can handle any and all obstacles. Contact me if you need any further information.
Jeff Klineman (he/him)
When I first started writing about beverages, people told me Debbie was the person who was most influential with regard to the products retailers wanted. So I sought her out to speak with me, and she was generous with her time, insightful in her advice, and more than a little prescient. She's got a wide range of knowledge about her business, and I'm delighted that now she'll be helping me out in a new way -- as a columnist for our magazine.
Scott Thewes
To: Whom It May Concern: Subject: Debbie Wildrick I have known Debbie Wildrick in a variety of capacities over the past 15 years. Debbie and I have worked together at the same company in addition to having reported directly into her. I also had the opportunity to call on Debbie in her Category Manger capacity at 7-Eleven. Over the years we have stayed in contact as each of us have developed our careers. Most recently, I worked for Debbie where she led the sales organization for a start-up beverage brand with the FRS Company. Her background included many skill sets that enabled her to do a great job and be an effective leader. Those responsibilities included strategic thinking, hiring and motivating teams, and an overall drive to accomplish the company goals. She helped drive the team to take retail outlets from less than 200 to over 5,000 in nine months, secure two national retailers, close distributor voids, and build a sales organization. It has been pleasure working with Debbie and knowing her. She’s been a friend, mentor and confidant. We’ve always had great mutual respect for each other and have always been instrumental in helping each other with our career goals. She’s a great coach and a great leader. I welcome any opportunity to talk to you live about Debbie’s capabilities and style. Sincerely, Scott E. Thewes Scott Thewes Vice President – Sales and Marketing Genesis Today (512) 228-2389 Cell
John DaMommio
I have had the pleasure working with Debbie and I am amazed at her intense focus to get things done. Debbie can start a new company or launch a new product with equal vigor. I have known Debbie for over 20 years as an extremely intelligent businesswoman that can handle any and all obstacles. Contact me if you need any further information.
Jeff Klineman (he/him)
When I first started writing about beverages, people told me Debbie was the person who was most influential with regard to the products retailers wanted. So I sought her out to speak with me, and she was generous with her time, insightful in her advice, and more than a little prescient. She's got a wide range of knowledge about her business, and I'm delighted that now she'll be helping me out in a new way -- as a columnist for our magazine.
Scott Thewes
To: Whom It May Concern: Subject: Debbie Wildrick I have known Debbie Wildrick in a variety of capacities over the past 15 years. Debbie and I have worked together at the same company in addition to having reported directly into her. I also had the opportunity to call on Debbie in her Category Manger capacity at 7-Eleven. Over the years we have stayed in contact as each of us have developed our careers. Most recently, I worked for Debbie where she led the sales organization for a start-up beverage brand with the FRS Company. Her background included many skill sets that enabled her to do a great job and be an effective leader. Those responsibilities included strategic thinking, hiring and motivating teams, and an overall drive to accomplish the company goals. She helped drive the team to take retail outlets from less than 200 to over 5,000 in nine months, secure two national retailers, close distributor voids, and build a sales organization. It has been pleasure working with Debbie and knowing her. She’s been a friend, mentor and confidant. We’ve always had great mutual respect for each other and have always been instrumental in helping each other with our career goals. She’s a great coach and a great leader. I welcome any opportunity to talk to you live about Debbie’s capabilities and style. Sincerely, Scott E. Thewes Scott Thewes Vice President – Sales and Marketing Genesis Today (512) 228-2389 Cell
Experience
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President - Beverage Division
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Mar 2021 - Present
Frey Farms, Inc. currently markets Sarah's Homegrown Beverages and Tsamma Watermelon Juice. Sarah's Homegrown beverages are made with few, simple ingredients sourced from our family farms. Tsamma (sah-mah), the mother of all watermelon varieties, has been a source of natural hydration for thousands of years. From the very beginning, Frey Farms was focused on growing the best fruit and vegetables to distribute across the country. After 25 years in business, The Frey family still bases its business on produce, serving the nation’s largest retailers. Show less
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Chief Beverage Visionary
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Jan 2012 - Present
Debbie leads her consulting practice supporting brands in a variety of areas from product development, branding, sales and distribution, and investment. She is a sales, marketing, and operations executive and channel strategy specialist in the consumer packaged goods industry with 30+ years’ experience. She is an executive leader, speaker, and consulting to the food and beverage industries holding several executive positions with early stage brands in the past 15 years. She has been very close to product development and the supplements and ingredient industries for the last 5+ years. She has had leadership roles at Fortune 500 companies including 7-Eleven, Inc. where she ran a $4 bn beverage business and Tropicana North America (Pepsico). She is a member and a Board Member of ten years of the Network of Executive Women (now NextUP). Show less
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MetaBrand, LLC
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United States
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Food and Beverage Services
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1 - 100 Employee
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Strategic Advisor
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Jun 2013 - Present
MetaBrand acquired Growing Innovative Brands on June 1, 2013. Responsible for the management and business development of our strategy and execution teams focused on helping new and emerging brands maximize their potential through strategic growth and clear optimization of sales, marketing, and execution opportunities. We offer strategic business development to move your brand to market. Today MetaBrand delivers and manufactures projects from concept to finished product. Big or small. Leaders in alcoholic, non-alcoholic and functional beverage development and manufacturing. Show less
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Executive Vice President - Global Sales, Co-Founder
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Jan 2019 - Feb 2020
Responsible for all Global Sales building and leading sales units in retail (grocery, natural, and convenience), professional, and international sales. HempFusion, Inc. manufactures, markets, and sell HempFusion® hemp based CBD products and manufactures, markets, and sell Probulin® Probiotics and Probulin® Skin Care products. HempFusion® is a leading US hemp-based CBD company that manufactures, markets and sells whole food hemp extract products in over 3,900 retail locations. HempFusion®’s product line is all natural, plant-based and is predicated on the amazing health benefits of our proprietary Whole Food Hemp Complex™ derived from full-spectrum nutritional hemp. Probulin® is a company intently focused on the health of the body and more specifically the health of the digestive system. Show less
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Bazi, Inc
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United States
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Food and Beverage Services
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1 - 100 Employee
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Chief Executive Officer
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Oct 2010 - Oct 2012
Bazi, Inc., based in Denver, Colorado, is a provider of nutritional foods and beverages designed to help enhance physical health and overall performance. Its primary product is BAZI®, a healthy, concentrated, energy shot with eight super fruits, including jujube, acai, mangosteen, goji, pomegranate, blueberry, raspberry and seabuckthorn, plus a variety of phytonutrients, antioxidants, vitamins and trace minerals, supporting the critical nutrition needed daily in a convenient, great tasting 2 ounce shot. BAZI's commitment to quality, science and research has earned the company a loyal following of world-class athletes and an elite list of endorsers, including Olympic athletes. For more information about BAZI®, please visit www.drinkbazi.com. Show less
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FRS
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Software Development
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General Manager - Retail Sales
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Mar 2007 - Jun 2008
Responsible for all sales to retail outlets in North America including grocery, c-store, mass, club, and nutritional. Teams reporting to me include the national distribution team, national accounts team, and licensing. Currently, the FRS brand is a start-up launch with ready to drink being introduced in January 07 and is in regional distribution in fourteen Western states. Responsible for all sales to retail outlets in North America including grocery, c-store, mass, club, and nutritional. Teams reporting to me include the national distribution team, national accounts team, and licensing. Currently, the FRS brand is a start-up launch with ready to drink being introduced in January 07 and is in regional distribution in fourteen Western states.
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7-Eleven
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Egypt
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Commercial and Industrial Equipment Rental
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1 - 100 Employee
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Sr. Director - Vault and Proprietary Beverages
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Apr 2002 - Apr 2007
Responsible for $3.3 Billion or 40% of all merchandise sales through 7-Eleven stores in the US to include all beverages both packaged and proprietary. Have six business units reporting to me responsible for managing their sales, gross profit, product assortment, promotion, and pricing for over 5500 stores in our U.S. market. Responsible for $3.3 Billion or 40% of all merchandise sales through 7-Eleven stores in the US to include all beverages both packaged and proprietary. Have six business units reporting to me responsible for managing their sales, gross profit, product assortment, promotion, and pricing for over 5500 stores in our U.S. market.
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PepsiCo
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United States
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Food and Beverage Services
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700 & Above Employee
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National Account Manager - Tropicana
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Sep 1993 - Mar 2000
Key account responsibility for National Accounts, which included Fortune 500 companies such as McLane Company, 7-Eleven, Inc., Tosco/Circle K, Ultramar/Diamond Shamrock, Exxon, Conoco, Wyndham Hotels, and Brinker International. Responsible for executing Corporate agreements for Tropicana programs which included negotiations with senior management, sales execution, forecasting volume and spending (P&L responsibility), and managing a $4,000,000 annual budget. Key account responsibility for National Accounts, which included Fortune 500 companies such as McLane Company, 7-Eleven, Inc., Tosco/Circle K, Ultramar/Diamond Shamrock, Exxon, Conoco, Wyndham Hotels, and Brinker International. Responsible for executing Corporate agreements for Tropicana programs which included negotiations with senior management, sales execution, forecasting volume and spending (P&L responsibility), and managing a $4,000,000 annual budget.
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Regional Manager
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Feb 1989 - Jun 1991
The first new age beverage introduced to the market. Built the brand to $100 Million nationally. Responsible for seven grocery brokers, one non-food broker, and one statewide food service/retail distributor. This included responsibility for Wal-Mart and Sam’s and all grocery and convenience store accounts regionally. Developed and executed strategic trade promotions and merchandising programs to maximize brand awareness and sales opportunities. The first new age beverage introduced to the market. Built the brand to $100 Million nationally. Responsible for seven grocery brokers, one non-food broker, and one statewide food service/retail distributor. This included responsibility for Wal-Mart and Sam’s and all grocery and convenience store accounts regionally. Developed and executed strategic trade promotions and merchandising programs to maximize brand awareness and sales opportunities.
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Marketing / Brand Management
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Mar 1985 - Feb 1989
Responsible for developing, preparing, and participating in key account presentations for season plans, major new item introductions, and customer business reviews. Started as a retail sales representative and was promoted twice in four years. Responsible for developing, preparing, and participating in key account presentations for season plans, major new item introductions, and customer business reviews. Started as a retail sales representative and was promoted twice in four years.
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Education
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1986 - 1989
The University of Texas at Dallas
Bachelor of Science, Marketing
Community
