Experience

Marlborough Regional Chamber of Commerce

• United States
• Information Services
• 1 - 100 Employee

• Volunteer - Community Outreach

  • Apr 2013 - Present

  Assist with office administration and event planning projects to help grow and develop the local business community. Assist with office administration and event planning projects to help grow and develop the local business community.



The Haven Country Club

• United States
• Hospitality
• 1 - 100 Employee

• Membership Account Executive (contract)

  • May 2014 - Jul 2014

  •Assisted with new membership growth; handled inquires, prepared sales presentations for prospective members and processed correspondence to new members. •Created and launched email and social media campaigns, announcing membership events and activities. •Promoted and coordinated kids summer membership daily activity clinics. •Processed internal reports, handled purchasing, and performed other projects as assigned. •Assisted with new membership growth; handled inquires, prepared sales presentations for prospective members and processed correspondence to new members. •Created and launched email and social media campaigns, announcing membership events and activities. •Promoted and coordinated kids summer membership daily activity clinics. •Processed internal reports, handled purchasing, and performed other projects as assigned.



LCI PAPER COMPANY

• United States
• Wholesale Paper Products
• 1 - 100 Employee

• Marketing, Sales and Communications (consultant)

  • Nov 2013 - Jan 2014

  Hired as a marketing consultant for a growing company, used vast and varied experience to plan and implement marketing strategies to impact the success of the company’s marketing efforts. •Gained knowledge of products and services; redefined and wrote company’s new brand marketing message. •Reviewed market segmentations; identified current and new potential niche market segments to target. •Played a role in identifying top customers; rolled out holiday customer appreciation mailer to top tiered producers. •Wrote promotional content for social media platforms; focused on impacting new market segments. •Developed marketing, social media and public relations strategy plan; concentrated on first quarter tactics. •Attended local networking events to introduce products and services to businesses; expanded local community reach. Show less



Hyatt Regency

• United States
• Hospitality

• Area Marketing & Public Relations Manager

  • 2008 - 2012

  Developed annual marketing plans that supported the business growth for Hyatt Cambridge and Hyatt Harboroside. Managed and executed the marketing brand communication projects, and enhanced overall brand awareness and revenue. Responsible for budgets; proven track record of staying under budget and meeting project deadlines. •Worked cross-functionally with internal teams, corporate teams, agencies, external partners; generated high-quality creative hotel offerings selling all facets of the hotel to reach local, regional and national level. •Collaborated with online marketing agency on eCommerce Marketing, Search Engine Optimization (SEO), Digital Display Advertising, Paid-Per-Click Campaigns (PPC), Strategic Linking Advertising, Micro Targeting, and Email Marketing; reviewed analytical data, analyzing trends and developing brand marketing strategies to reach target goals. •Prioritized, planned and executed multiple marketing campaigns, including print, direct mail, email, radio, eCommerce, social media, signage, sales marketing materials, and trade shows resulting in 10-40% YOY growth. •Participated in market research, branding and market segmentation studies, launched new product and service campaigns. Improved customer rankings to all FOUR’s for AAA Diamond, TripAdvisor and Maritz. •Planned and oversaw on-site photo shoot management for the brand. •Managed website creative development, including writing/editing content, special offers, events, photography, sweepstakes, and website optimization to enhance the customer’s experience. •Developed social media strategies using brand guideline and oversaw operation of social media platforms, including the roll out of hotel Facebook page. •Established leisure marketing campaigns to impact slow periods, promoting loyalty programs and special offers, producing an estimated annual record breaking 3.6 million dollars on a budget of $55,000. Show less



Hyatts of Boston

• Hyatts of Boston Regional Co-op Marketing Manager

  • 2003 - 2012

  Identified regional co-op brand marketing opportunities for three Hyatts of Boston Hotels (Hyatt Cambridge, Hyatt Boston, Hyatt Harborside) to help reduce duplication of ad placement efforts, reduce individual hotel expenses, strengthen brand, increase revenue and represent Hyatt as a united front within the community. Identified regional co-op brand marketing opportunities for three Hyatts of Boston Hotels (Hyatt Cambridge, Hyatt Boston, Hyatt Harborside) to help reduce duplication of ad placement efforts, reduce individual hotel expenses, strengthen brand, increase revenue and represent Hyatt as a united front within the community.



Hyatt Regency Cambridge

• United States
• Hospitality
• 1 - 100 Employee

• Marketing & Public Relations Manager

  • 1993 - 2008

  Researched industry trends, developed, negotiated and implemented an annual comprehensive sales/marketing & public relations plan to support the business objectives for each of the hotel’s market segments.•Developed strategies to heighten market presence, increase positive awareness, strengthen customer loyalty programs, increase market share and produce increased sales and profitability. •Facilitated integrated brainstorming marketing meetings with upper-level management to communicate roadmap, reviewed best practices, generated new ideas to strengthen strategic direction to continuously improve on campaigns’ efficiency and ROI. •Measured effectiveness of advertising using Omniture/SalesForce.com analytic reporting tools, generated performance reports, analyzed historical and current campaign results to ensure continuous improvement in each successive campaign. •Managed media buys, negotiated contracts, secured ad space, and managed ad creative, monitored ads to ensure the successful implementation of each program, resulting in a 10-30% YOY growth. •Analyzed market trends and identified an opportunity to increase awareness among the Japanese market during baseball season, generating over $100K in group sales tour revenue over a six month period. •Increased wedding business by 60% within year, by developing online marketing campaigns and fostering partnerships with diverse cultures. •Zeroed in on business development opportunities, focusing on niche market segmentation, generating 50% growth within year.•Identified opportunity to revamp a leisure getaway package and reposition promotional marketing channels, which within a year resulted in an increase from 221 to 887 room nights and from 25,000 dollars to over 145K in revenue. •Served on Mayor of Cambridge’s planning committee for Julia Child’s Farewell Gala, in which the hotel was recognized within community and received a Star of the Industry Award. Show less

• Marketing Coordinator

  • 1990 - 1993

  Developed and executed operations to support all sales & marketing initiatives.

• Office Manager/Systems Administrator/Sales Coordinator

  • 1988 - 1990

  Supervised and developed four administrative sales assistants. Rolled out new sales and marketing online information tracking system. Assisted Director of Sales with the management of group sales business accounts. Skilled at using Microsoft office applications (Word, Excel, PowerPoint).



Dow Jones

• Financial Services
• 1 - 100 Employee

• Account Manager

  • Oct 1982 - Jul 1988

  Managed 3,000 corporate and personal subscriber accounts for the Wall Street Journal. Managed 3,000 corporate and personal subscriber accounts for the Wall Street Journal.