Founder and Director

• Dec 2018 - Present

Managing Director

• Jul 2016 - Jun 2018

Kolab Digital was the digital arm of Ferrier Pearce Creative Group providing digital services including digital transformation, web development and social media strategy and management to Private, Listed and Not for Profit clients including HSBC, The Institute of Conservation, Institute of Contemporary Music Performance, Crest Nicholson, Hill, Basingstoke and Deane Borough Council. Based in UK and Poland. ➡️ Initiated Digital Agency Top 100 London agency ranking for service and six financial metrics – turnover, turnover growth, turnover percentage growth, turnover per head, gross profit and gross profit growth. ➡️ Increased Customer Satisfaction Scores through building relationships and up-skilling team in customer centred approach. ➡️ Assured organisational governance by overhauling underpinning infrastructure, control and systemic processes. ➡️ Led the team to achieve awards recognition for Best Marketing Campaign: Residential New Build, and the Best Digital Marketing Campaign in the Property Marketing Awards, Best Use of Digital in the Property Sector at the Digital Impact Awards, European Lovie Award and overall winner in The Drum Social Buzz Awards for best regional strategy for The Paintworks development in Bristol, with Crest Nicholson. Show less

Strategic Marketing Director

• Nov 2010 - Jun 2016

Strategic Marketing Director at Ferrier Pearce Creative Group An integrated Group of branding, digital and marketing specialists. Executive member of the FPCG Management Group Strategy Director and Management Group member of Kolab Digital Google Squared online graduate 2015 Core role: Overseeing client projects at insight stages to ensure coherent and robust solutions to marketing challenges. Key focus on translating business objectives into a clear vision, strategy and operational plan. Upholding the requirement to reduce friction for clients/end users keeping customer-centricity at the heart of all solutions. Branding, value proposition and insight workshops. Award-winning formula for gathering results through project lifecycle with resulting wins in DBA design effectiveness, digital impact awards. Social media and content strategy. Leading transformative 2020 Vision. Identifying Research and Development claims and analysis New Business function, spotting opportunities, executing proposals that stand out and pitching with a success rate of 4:5. Development of pitch process to improve commerciality and success in approach and to reduce free pitching reliance. Implementation of initiatives to increase engagement and support ISO accreditations and IIP, Zero Waste Week and CSR activity through Team awesomeness. Digital leader, mentoring and inspiring team to challenge for best possible outcome Show less

Senior Project Manager

• Jul 2007 - Jun 2010

Developed the infrastructure and working with the board of directors, recruited a strong membership of businesses from the SME sector. Secured the involvement of local MP’s and Councillors including Charles Clarke to take part in the buy local challenge, reporting to the press and within video diaries in 2009. Built strong relationships with funding bodies, public sector and private organisations. Identified funding and secured grant funding for projects and staff development opportunities. Developed effective office systems and company policies. Financial reporting & forecasting, managing budgets and providing detailed reports to the board. Detailed funding reporting to Local Enterprise Growth Initiative. Identified opportunities through expansion of the board to take the initiative forward in 2009. Show less

Business Owner

• Apr 2004 - Jul 2007

Providing brand and marketing services to businesses and organisations in both private and third sectors throughout Norfolk and Suffolk, working with city based and rural organisations including EEDA and DEFRA Particularly proud of working with WEETU (Woman’s Enterprise and Employment Training Unit) as a consultant on design related services during 2006. Achieving excellent feedback from the entrepreneurs that I supported during my time there. Providing brand and marketing services to businesses and organisations in both private and third sectors throughout Norfolk and Suffolk, working with city based and rural organisations including EEDA and DEFRA Particularly proud of working with WEETU (Woman’s Enterprise and Employment Training Unit) as a consultant on design related services during 2006. Achieving excellent feedback from the entrepreneurs that I supported during my time there.

Brand Specialist

• Jan 2001 - Jan 2007

Brand services to businesses in both private and third sectors bringing a wealth of experience after six years of specialising in brand development and packaging design for clients including Dyson, Sanyo and Adnams. Brand services to businesses in both private and third sectors bringing a wealth of experience after six years of specialising in brand development and packaging design for clients including Dyson, Sanyo and Adnams.