Manager, Content Marketing & Growth Marketing

• Aug 2022 - Present

Marketing Analyst

• Feb 2022 - Jun 2022

- Built 100+ digital marketing ads (social & PPC) - Conducted A/B testing to optimize copy and creative - Analyzed quantitative data to gain actionable insights - Tracked budget and KPIs - Built 100+ digital marketing ads (social & PPC) - Conducted A/B testing to optimize copy and creative - Analyzed quantitative data to gain actionable insights - Tracked budget and KPIs

Teacher - English, Physical Education, Swimming

• Jan 2017 - Dec 2021

- Taught Early Childhood using Cambridge Young Learners English, Letterland and Montessori materials - Developed the school First Aid and Medical Emergencies Protocol - Created the PE curriculum using Fundamental Movement Skills and Teaching Games for Understanding - Founded the TOLIS Cup to combat exam stress, develop school spirit and boost sportsmanship - Taught Learn-to-Swim all the way up to Bronze Medallion - Taught Early Childhood using Cambridge Young Learners English, Letterland and Montessori materials - Developed the school First Aid and Medical Emergencies Protocol - Created the PE curriculum using Fundamental Movement Skills and Teaching Games for Understanding - Founded the TOLIS Cup to combat exam stress, develop school spirit and boost sportsmanship - Taught Learn-to-Swim all the way up to Bronze Medallion

Editor & Research Writer

• Jun 2016 - Jan 2018

- Reviewed colleague's reports prior to client submission - Edited submissions to ensure they addressed the client's requests - Ensured content followed corporate formatting and brand guidelines - Conducted in-depth research to write concise, fact-based reports - Awarded 16 5-star reviews - Reviewed colleague's reports prior to client submission - Edited submissions to ensure they addressed the client's requests - Ensured content followed corporate formatting and brand guidelines - Conducted in-depth research to write concise, fact-based reports - Awarded 16 5-star reviews

Content / Account Manager

• Feb 2004 - Nov 2005

- Interviewed SME to identify and address customer pain points - Created long-form content that increased earned media coverage by 200% - Wrote advertorials, case studies, press releases, sales briefs and marketing communications materials - Promoted Agfa’s next generation PACS solution and in just a few months, IMPAX 6.0 received more than 100 worldwide orders - Launched a rebranded Agfa HealthCare (NA) at the RSNA conference - Interviewed SME to identify and address customer pain points - Created long-form content that increased earned media coverage by 200% - Wrote advertorials, case studies, press releases, sales briefs and marketing communications materials - Promoted Agfa’s next generation PACS solution and in just a few months, IMPAX 6.0 received more than 100 worldwide orders - Launched a rebranded Agfa HealthCare (NA) at the RSNA conference

Communications Manager

• Apr 2003 - Feb 2004

- Provided strategic communications expertise across business units - Unified owned, earned, and paid messaging across three retail brands - Wrote a sales manual for franchise and corporate locations - Organized and led training and sales promotions for retail staff - Developed a proactive trade and consumer media relations strategy that secured 200% more speaking opportunities for the CEO - Provided strategic communications expertise across business units - Unified owned, earned, and paid messaging across three retail brands - Wrote a sales manual for franchise and corporate locations - Organized and led training and sales promotions for retail staff - Developed a proactive trade and consumer media relations strategy that secured 200% more speaking opportunities for the CEO

Public Relations Account Manager

• Mar 1999 - Apr 2003

- Provided Y2K crisis communications for Ontario Hydro - Responded to crises including hostile takeovers and PETA protests - Increased Dairy Farmers of Ontario's earned consumer media coverage by 165% from the previous year - Generated 2 million impressions in 24 hours for Bell Canada's Call Privacy and 10,000 subscribers - Booked 150% more TV interviews and increased same-store-sales versus last year for Boston Pizza's Valentine's Day Promotion - Provided Y2K crisis communications for Ontario Hydro - Responded to crises including hostile takeovers and PETA protests - Increased Dairy Farmers of Ontario's earned consumer media coverage by 165% from the previous year - Generated 2 million impressions in 24 hours for Bell Canada's Call Privacy and 10,000 subscribers - Booked 150% more TV interviews and increased same-store-sales versus last year for Boston Pizza's Valentine's Day Promotion

Conference Producer

• Aug 1997 - Jan 1999

- Conducted market research to identify learning gaps and created conferences to fill that void - Sourced and secured industry leaders as speakers and workshop facilitators - Created the marketing strategy and wrote direct marketing copy - Collaborated with event coordinators, inside sales teams and vendors - Conducted market research to identify learning gaps and created conferences to fill that void - Sourced and secured industry leaders as speakers and workshop facilitators - Created the marketing strategy and wrote direct marketing copy - Collaborated with event coordinators, inside sales teams and vendors

Marketing Communications Coordinator

• Jan 1996 - Aug 1997

- Created training materials to make complex medical information easy for patients to understand - Organized workshops where patients learned how to conduct a complete musculoskeletal examination - Coordinated Continuing Medical Education sessions across Canada for medical students - Wrote the in-house newsletter and drafted abstracts for publication in peer-reviewed journals - Created training materials to make complex medical information easy for patients to understand - Organized workshops where patients learned how to conduct a complete musculoskeletal examination - Coordinated Continuing Medical Education sessions across Canada for medical students - Wrote the in-house newsletter and drafted abstracts for publication in peer-reviewed journals