Experience

Garmat USA

• Machinery Manufacturing
• 1 - 100 Employee

• Director of Sales and Marketing

  • May 2019 - Present

• Marketing Director / National Account Manager

  • Jan 2015 - Present

• Marketing Director

  • May 2010 - Present

  Marketing Director and National Sales Manager for Garmat USA, a U.S. based manufacturer of quality refinish equipment for collision repair, industrial, and aerospace applications. My role encompasses internal and external marketing activities that support the overall company strategic vision and long term growth plans.Within this role I collaborate with our independent distribution network to ensure consistency with company brand, strategies and visions. I am responsible for establishing and maintaining strategic partnerships with media partners, vendors and industry associationsMy strong communication skills led me to the role National Sales Manager. Within this role I am the corporate point of contact for National Accounts, C-Level Clientele and industry partners.In addition to my responsibilities above, I manage all aspects of the trade show marketing program, which includes securing contracts, setup / tear down of display (400-600 sq. ft. display area), orchestrating promotional activities, as well as coordinating and planning all external events such as customer appreciation parties.My tactical marketing responsibilities include developing advertising strategies and negotiating advertising packages, coordinating press conferences and press releases (video based and print) with top industry magazines and industry specific channels. Designing and developing marketing collateral, including brochures, advertisements, signage, and corporate messaging structure. I also direct all market research initiatives to gain insight into industry trends, customer needs and help guide new product developments, as well as oversee all digital marketing programs, including website, SEO, social media and email marketing.My leadership role entails supervising the marketing staff, and 32 member distribution team. This includes the planning and execution of training modules and bi-annual distribution meetings and distributor sales awards.



SOUTH WESTMINSTER ARTS GROUP

• United States
• Retail Art Supplies

• Board Chair

  • Feb 2009 - Dec 2016

  Board Chair for an all volunteer arts organization. SWAG's mission is to make art accessible to everyone. We provide free and low cost educational opportunities, gallery space for exhibitions, offer free drop in art clinics for children and organize the Orchard Arts Festival. The group is located in a renovated 1950's grocery store located in the newly designated art district in South Westminster. SWAG is a recognized 501c3 and is partially funded by SCFD (Scientific Cultural Funding District)Notable projects include:Children's Free Art Clinic 2009-presentSculpture on 73rd Ave - 2009-presentRodeo Market Community Art Center - 2009-present Orchard Arts Festival - 2009-present



Inclusivity Task Force for the City of Westminster

• Member

  • Jan 2015 - Oct 2015

  Volunteer position within the CIty of Westminster. Westminster City Council in early 2015 formed an Inclusivity Task Force to help guide the city as it examined a potential permanent board or commission that would consider issues of inclusivity, diversity and other barriers to acceptance in our community. In October, the Inclusivity Task Force provided recommendations to City Council on the formation of an Inclusivity Board. On Nov. 9, 2015, City Council unanimously approved the formation of the Westminster Inclusivity Board.The Inclusivity Board assists City Council in proactively addressing inclusivity issues in the City of Westminster. The Inclusivity Board envisions a diverse, healthy and inclusive Westminster. The mission of the Board is to foster this vision by encouraging collaboration, education, advocacy, empowerment and engagement encompassing all Westminster residents, businesses and their employees, community organizations, nonprofit agencies and governmental entities.



Colorado AMA

• VP Operations

  • Jul 2011 - Apr 2012

  The VP of Operations secured venues, and provided presentation materials at each event. Location was crucial in attracting the attendees and prospective new members. The VP of Operations secured venues, and provided presentation materials at each event. Location was crucial in attracting the attendees and prospective new members.



Directional Insights

• Marketing Strategist

  • Apr 2007 - May 2010

  Independent Consultant for Directional Insights - Business Marketing Research and Consulting Firm. Independent Consultant for Directional Insights - Business Marketing Research and Consulting Firm.



Marketing Advocates

• Senior Analyst

  • Apr 2007 - Nov 2009

  As senior analysit I asdminested all aspects of beta tests including panel management, survye design and data analysis. Created focus group discussion guides and assisted with moderation. Prepared and presented final report at client meetings. Sought an solicited new business through cold calls and industry outreach. In addition to my normal duties, I managed all activities surrounding the launch of the book, America In Focus. This book was a a compilation of opinions gleaned from over 2000 focus groups. My responsibilities included working with the publisher, and editor, selecting distribution channels, creating PR strategies and arranging book tour.



Hunter Douglas Europe

• Netherlands
• Consumer Goods
• 700 & Above Employee

• Marketing Coordinator

  • 2000 - Mar 2007