Debbie Greenebaum

National Sales Manager at Continuum Media
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us****@****om
(386) 825-5501

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Lora Mashione

In the short time our team worked with Debbie, she made quite the impact. Debbie created a relationship with each of us and quickly got to know our Client's needs and goals. She ensured we became acquainted with and understood what ION had to offer and was always available to us. Debbie's work ethic is beyond reproach. Debbie was always the utmost professional and such a pleasure to work with.

Pam Menaker

A cold call turned into a long-term relationship. Debbie thoroughly researched the needs of the firm and came back with solutions that enhanced the firm’s brand. She brought new opportunities to the table and it was exciting brainstorming with her. She is so wonderful to work with. She always has a sunny personality with a work ethic that is unmatched.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • National Sales Manager
      • May 2022 - Present

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Senior Account Executive
      • May 2021 - May 2022

      As a senior media seller, I am charged with finding new business for Key Networks' one-of-a-kind radio syndication company. We offer network radio spots and sponsorships for a variety of high profile programming including The Bloomberg Radio Network, a number of music networks, along with our latest offering Key Sports Network. Key Networks offers the kind of quality network programming that provides our advertisers a real choice to get their message heard and stand apart from the competitive landscape. While we are a network radio company, we see ourselves as being in the relationship business. How can I help you? Show less

    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Regional Account Executive
      • Dec 2019 - Feb 2021

      • Unrelenting ‘hunter’ for new business. During the COVID pandemic: prospected, cold called and virtually ‘met’ with over 300 new ad agencies and clients across the Midwest, who had not done business with ION TV before • Successfully brought over 50 new advertisers to ION in a one year period, exceeding new business account target by over 200% • Grew the local sales division’s revenue and market share by initiating local/regional sales of ION’s O&O stations in top 15 markets • Introduced ION TV’s assets/benefits, while developing strong relationships and building trust with new buyers and clients • Increased share and revenue of renewing accounts each quarter Show less

    • United States
    • Broadcast Media Production and Distribution
    • 500 - 600 Employee
    • Senior Account Manager, Integrated Sales and Marketing - Hubbard Radio Chicago and 2060 Digital
      • Sep 2018 - Dec 2019

      • Successfully met with senior-level marketing decision-makers to understand business challenges/present solutions • A Traffic platform specialist successfully integrated Hubbard’s 3 radio properties into multi-media short-form campaigns • Introduced Hubbard’s 2060 Digital platform to prospective clients, closing one of their largest ever 2060 Digital campaigns • Exceeded digital budget by 185% • Exceeded radio budget by 124% • Created and closed both on-air on on-site sponsorship and promotional opportunities for key station events and events created specifically to meet clients’ needs • Ongoing attention/refinement of sales pipeline, consistently adding new local radio/ national digital/social media prospects • Researched trends in business categories to prospect, becoming a subject matter expert in various business verticals Show less

    • Regional Account Manager
      • May 2012 - Aug 2018

      • Presented the benefits of news/weather/traffic sponsorships in 165 radio markets, and TV sponsorships in 60 TV markets to numerous clients and agencies across the Midwest • Managed over 145 pieces of business over 6 years • Successfully added new News/Weather/Traffic clients on a local, regional, national, and network level • Consistently exceeded annual budgets of $2.2M - $3M • Won Presidents Club awards multiple years for exceeding annual budgets and for the most number of pieces of business on the air Show less

    • Senior Account Executive/Key Account Manager
      • Dec 2010 - Apr 2012

      • Developed/managed a portfolio of various client accounts delivering against all key revenue objectives • Worked directly with media buyers/planners/strategy teams at numerous ad agencies, becoming a trusted agency partner • Created direct client relationships and key, new business opportunities for the stations • Created and closed both on-air on on-site sponsorship and promotional opportunities for key station events and events created specifically to meet clients’ needs • Developed/managed a portfolio of various client accounts delivering against all key revenue objectives • Worked directly with media buyers/planners/strategy teams at numerous ad agencies, becoming a trusted agency partner • Created direct client relationships and key, new business opportunities for the stations • Created and closed both on-air on on-site sponsorship and promotional opportunities for key station events and events created specifically to meet clients’ needs

    • Account Executive
      • Jul 2005 - Dec 2010

      • High performing business development account executive and consistently a top biller on the Biz Dev team • Developed and closed some of the largest new pieces of direct business the station had seen ($500k+) • Delivered against all revenue goals • Sold sports sponsorships including the Superbowl, March Madness, and the Masters • Utilized and integrated digital media where appropriate, growing web revenue year over year • High performing business development account executive and consistently a top biller on the Biz Dev team • Developed and closed some of the largest new pieces of direct business the station had seen ($500k+) • Delivered against all revenue goals • Sold sports sponsorships including the Superbowl, March Madness, and the Masters • Utilized and integrated digital media where appropriate, growing web revenue year over year

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Account Executive Clear Channel Traffic
      • 2002 - 2005

      • Introduced the Clear Channel Traffic news/weather/traffic concept to advertising agencies and direct clients in Chicago and across the Midwest • First local hire on the CCT team • Built sales volume to exceed annual budgets every year • Created value add opportunities with the NTR department • Worked directly with individual Clear Channel Cluster stations to create additional client opportunities • Introduced the Clear Channel Traffic news/weather/traffic concept to advertising agencies and direct clients in Chicago and across the Midwest • First local hire on the CCT team • Built sales volume to exceed annual budgets every year • Created value add opportunities with the NTR department • Worked directly with individual Clear Channel Cluster stations to create additional client opportunities

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Account Executive
      • 2001 - 2002

      • Sold Christian formatted radio to numerous advertising agencies and direct clients • Sold client/vendor booths at multiple station events • Exceeded target revenue goal by 105% • Sold Christian formatted radio to numerous advertising agencies and direct clients • Sold client/vendor booths at multiple station events • Exceeded target revenue goal by 105%

    • Direct Response Broadcast Buyer/Manager - long form and short form TV and Radio
      • 1994 - 2000

    • Account Executive
      • 1988 - 1994

    • Account Executive
      • 1987 - 1988

Education

  • Indiana University Bloomington
    Bachelor of Arts - BA

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