Debbie Estrin, MSW, CFRE

Director of Development at Chai Lifeline Canada
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Contact Information
Location
Toronto, Ontario, Canada, CA

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Credentials

  • Certified Fundraising Executive CFRE
    -

Experience

    • Canada
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director of Development
      • Jan 2021 - Present
    • Canada
    • Fundraising
    • 1 - 100 Employee
    • Associate Director
      • Oct 2018 - Jan 2021

      - coordinated and led a trip of educators to Berlin and Polond to learn about the Holocaust - lead staff on National Yom Hashoah Commemoration and Ontario Tribute to Holocaust survivors - coordinated and led a trip of educators to Berlin and Polond to learn about the Holocaust - lead staff on National Yom Hashoah Commemoration and Ontario Tribute to Holocaust survivors

    • Canada
    • Non-profit Organizations
    • Director of Development
      • Aug 2014 - Sep 2018

      • Assumed many of the responsibilities of the Executive Director during 3.5 years of fractional leadership. • Provided key leadership in a three-year strategic planning and implementation process, acquiring Imagine Canada accreditation, and developing fundraising and risk management materials for board approval. • Managed software conversion to Salesforce, hardware replacement, and IT function for 30 staff. • Produced a comprehensive sustainable social enterprise, the MYTORONTO project, which engages clients in a photography contest, public exhibition, and calendar sales. • Developed computerized tracking system to recruit, track, and validate the work of 800 volunteers annually and dozen of reports for Campaign tracking and analysis. • Presented the agency’s fundraising report at Board of Directors meetings and frequently provided analysis, projections, evaluations and other reports. • Developed and monitored annual budgets for fundraising, marketing and IT departments and oversaw all incoming revenue and outstanding pledges with 100% collected annually. • Established and staffed an active Development Cabinet, comprised of board members and other leadership, to develop fundraising policy, oversee fundraising activities and assist in solicitations. • Increased income from $1,494,427 (FY2013) to $2,427,410 (FY2017), 62% in 4 years. • Through cultivation and stewardship strategies, increased major gifts donors from 59 to 80, representing $1,512,984 or 72% of cash contributions to the annual campaign. • Over four years, founded and enlarged annual poker tournament and annual major donors reception. • Revamped Starry Nights Gala to generate funds during the event from a “tikun olam” auction, silent auction, and last minute appeal, totaling $94,000 in 2017. • Produced an annual analysis of fundraising results and developed the next year’s strategy. Show less

    • Canada
    • Non-profit Organizations
    • 1 - 100 Employee
    • Head of Fundraising
      • Jan 2014 - Jul 2014

      • Set up a new philanthropy department and developed three-year strategic fundraising plan and engagement program for 36,000 alumni • Oversaw implementation of Raiser’s Edge including conversion of several databases, online functionality, software development and staff training • Set up a new philanthropy department and developed three-year strategic fundraising plan and engagement program for 36,000 alumni • Oversaw implementation of Raiser’s Edge including conversion of several databases, online functionality, software development and staff training

    • Real Estate
    • 1 - 100 Employee
    • Development Executive
      • Jul 2013 - Dec 2013

      Led various projects at Congregation Shaarei Tefillah, Engage and Change, and Tamid Chapter of Hadasah. Led various projects at Congregation Shaarei Tefillah, Engage and Change, and Tamid Chapter of Hadasah.

    • Canada
    • Museums
    • 1 - 100 Employee
    • Director of Development
      • Sep 2010 - Jun 2013

      • Organized fundraising Galas such partnering with Luminato to present the Batsheva Dance Company and Koffler Rocks! Randy Bachman and Friends. • Increased amount netted at annual fundraising gala by 200%. • Introduced New Art Insider program for major gifts donors, a comprehensive year- round donor cultivation program, obtaining 43 new donors in the first year and 35 in the second year. • Designed and implemented Envision membership program and coordinated 13 innovative member events. • Personally solicited Board members, raising total gifts by over 250% and solicited $100,000 in gifts annually. • Created the development function in this newly incorporated not for profit. Show less

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Campaign Director
      • Nov 1998 - Aug 2010

      • Completed eight Annual Campaigns, increasing total giving from $8.5 to $11.3 million, a 33% increase, including 6,275 donors • Led 11 full-time employees including six campaign professionals, four administrative staff, a researcher/database administrator, and two part-time employees • Fundraising activities included: major gifts solicitations, cards assigned to staff and volunteer solicitors, major lunch and dinner events, telethons, direct mail solicitation, and telemarketing • Planned and led one to two educational and fundraising trips each year to destinations such as Israel, Cuba, Ethiopia, Russia and the Ukraine • Managed 45 major gifts solicitors and coordinated all major gifts activities including annual fundraising event, speaker’s lunch program and special events and personally solicited gifts totaling over $500,000 to the Annual Campaign • Oversaw corporate and in-kind gifts effort, raising between $60,000 and $160,000 per Campaign year • Conducted ground-breaking work in developing new fundraising opportunities supplemental giving for major donors and “Your Choice” program for donors under aged 40 • Championed the development of two new outreach programs: Pillars for ages 35-50 and Café Israel Show less

    • Canada
    • Hospitals and Health Care
    • 700 & Above Employee
    • Manager of Foundation Services
      • Jun 1997 - Oct 1998

      o Played key role in capital campaign that raised $150 million for various hospital departments o Supervised a department of six o Responsible for the administration and donor relations budgets totaling over $1 million o Interacted with Major Gifts donors ($50,000 and over) o Revitalized and updated the donor relations program for the Foundation, including the development of a gift program o Supervised new Stewardship Program of annual reports to major donors o Rejuvenated the Dedications Committee, which oversees donor recognition for the entire Hospital o Embarked on the creation of two new plaque systems and the extension of the donor star wall, honoring donors with cumulative gifts of $100,000 and over o Organized major dedication events o Coordinated move for 28 staff to newly built facility in Hospital o Introduced desktop publishing software into the Foundation to facilitate the in-house creation of invitations and newsletters Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director of Marketing and Communications
      • 1981 - 1997

      o Marketed special events and ongoing Federation activities including invitations, posters, solicitation mailers, newsletters, annual reports, materials for solicitors, brochures and display ads o Prepared press releases and materials, organized press conferences, and communicated the Federation's activities to the local media o Staffed dental and medical fundraising divisions o Supervised MIS professional and assisted in trouble shooting and computer training o Marketing Awards: 1995- Best Newspaper Advertising (Gold); Best Newsletter (Bronze); Best Poster (Bronze) 1994- Best Special Brochure (Gold); Best Annual Report (Honourable Mention); 1993-Best poster (Honourable Mention) Show less

    • Senior Campaign Associate/Campaign Staff Associate
      • 1987 - 1991

      o Coordinated Operation Exodus Campaign and annual Campaign for ten fundraising divisions primarily in the health professions, totalling over $6 million o Staffed the Women's Division $4 million annual Campaign o Planned communty-wide event with 1,700 participants o Coordinated educational trip to Ottawa for 50 participants o Prepared In Touch newsletter, distributed to 32,000 households o Coordinated Operation Exodus Campaign and annual Campaign for ten fundraising divisions primarily in the health professions, totalling over $6 million o Staffed the Women's Division $4 million annual Campaign o Planned communty-wide event with 1,700 participants o Coordinated educational trip to Ottawa for 50 participants o Prepared In Touch newsletter, distributed to 32,000 households

    • United States
    • Medical Practices
    • 1 - 100 Employee
    • Director of Adult Services/Camp Director
      • 1983 - 1984

      o Planned season of Cultural Activities o Co-directed summer camp for children in grades 1 to 3 o Planned season of Cultural Activities o Co-directed summer camp for children in grades 1 to 3

Education

  • Ryerson University
    Certificate in Non-Profit and Volunteer Management, Non-Profit/Public/Organizational Management
    2013 - 2018
  • Wurzweiler Graduate School of Social Work
    MSW, Community Work
    1981 - 1983
  • University of Toronto - University College
    BA, Sociology and Jewish Studies
    1978 - 1981
  • Ryerson University
    Certificate in Nonprofit and Voluntary Sector Management, Non-Profit/Public/Organizational Management

Community

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