Experience

Potpourri Group

• United States
• Retail
• 100 - 200 Employee

• Art Director

  • Feb 2021 - Present

  Design collateral, Catalogs, Web panes, and photo art direct photoshoots. Collaborate with merchants, stylists and photographers to maintain the brand integrity. Manage files including color correction to the final designs. Design collateral, Catalogs, Web panes, and photo art direct photoshoots. Collaborate with merchants, stylists and photographers to maintain the brand integrity. Manage files including color correction to the final designs.



Advertising and Marketing

• Weymouth, Massachusetts, United States

• Marketing and Brand Designer, Art Director

  • Oct 2019 - Jan 2021

  Offered Branded solutions, photo art direction, and design services from inception to a product launch by gaining a deep understanding of the brand and client. Clients included fragrance, food distributors and apparel. Crafted trend forecasting presentations and researched competitor spaces for Product Marketing, Research and Development, Luminex Home Décor & Fragrance Company. Offered Branded solutions, photo art direction, and design services from inception to a product launch by gaining a deep understanding of the brand and client. Clients included fragrance, food distributors and apparel. Crafted trend forecasting presentations and researched competitor spaces for Product Marketing, Research and Development, Luminex Home Décor & Fragrance Company.



Distinctive Apparel International, (DAI Holding, LLC)

• Greater Boston Area

• Art Director

  • Mar 2017 - Oct 2019

  Art Director and Designer for a direct-to-consumer e-commerce and fashion catalog retailer consisting of five major brands for apparel and accessories. Creative lead for print and digital visual content for metrostyle.com, a fashion-forward brand. Conceptualize seasonal stories and produce inspirational visuals that convey multifaceted designs for all collateral including catalogs, loyalty, and promotional programs from concept to final release. Responsible for the overall styling of photography and video for multi-channel campaigns across print, web, and social. Art Direct in-house, studio, and location photography for both on-figure and stills. Create style guides, shot lists, select talent, props, attention-grabbing surfaces, and design flexible sets while remaining within tight budget parameters and strict time frames. Research seasonal trends and competitive spaces, generate and present concepts, style guides, mood boards, and color stories. Work directly with a copywriter to enhance the right style, tone of voice and create a buzz with expert advice, stylist tips, and hot-now moments. Brainstorm with cross-functional teams including merchandising, marketing, social, and web development in a collaboration to create new branded content, conceptualize ideas that influence consumers via all communication channels. Selected as part of a start-up team to facilitate processes and to help cross-train internal staff and vendors on new in-house photography studio utilizing three StyleShoot machines; drastically cut overall photoshoot costs while expanding creative assets. Show less



PartyLite Gifts Worldwide | Two Sisters Gourmet Foods by PartyLite

• Plymouth, MA

• Art & Creative Director | Photo Art Director

  • 2002 - 2016

  Direct-to-consumer fine home fragrance, exclusive décor, gifts, and versatile food products, operates in over 20 countries and four geographic divisions: North America, Europe, Australia, and Mexico with in-house product development. INCORPORATED current art direction trends into inspiring concepts and design solutions for online to offline engagement. Conceptualized, designed, and merchandised 12 annual international catalogs for print and digital. Partnered with copywriters to evolve and expand storytelling across multiple design projects including video storyboards for social channels. Aligned with cross-functional teams including International Communications, Marketing, e-Commerce, and Product Development to develop consistent omnichannel experiences. PARTICIPATED in a collaborative process to develop and define the tone of voice and personality for new innovative sub-categories. Originated concepts and designs for 18 key sub-branded collections including Jonathan Adler’s design collaboration, Givaudan’s social responsibility program, Lisa Hoffman’s perfumed jewelry, Forbidden Fruits luxury line and Two Sisters Gourmet foods, delivered 500M in cumulative sales. TRANSFORMED photographic style, produced, executed and art directed detailed still and lifestyle photography including video productions. Researched exceptional photo teams and talent. Created seasonal photography style guides, mood boards, and a swipe library. Increased content development and reduced creative budgets by over 20%. Worked closely with Prepress house to color correct proofs and to attend press checks. INSPIRED, motivated, and led an internal creative team of five, plus freelance illustrators, designers, and copywriters. Planned, budgeted, and scouted talent for photography shoots. Assisted in the implementation of a content management system and in the sourcing of Translation and Prepress Houses. Show less



PreVision Marketing

• Lincoln, Massachusetts, United States

• Senior Art Director

  • 1999 - 2002

  Using data-driven insights created beautiful and functional designs for a CRM Firm. Conceived, designed and presented to the client, Talbot’s first Classic Awards loyalty-building credit card program, the campaign included in-store signs, brochures, email blasts, and Loyalty/Credit Cards. Final execution resulted in a 6% increase in sales and 91% redemption of rewards. Joined forces in the design and execution of CVS/pharmacy's first ExtraCare loyalty/card program. Within a year, 30 million customers enrolled. Conceptualized, designed layouts, photo art directed Things Remembered marketing collateral, corporate, and consumer catalogs. Partnered with Woolies of South Africa, a retailer for fashion, home, and food. Trained in-house agency in the launch of a Customer Rewards Program. Show less