Debbie Appiah

Marketing Manager (Business Development) at Ace Medical Insurance
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Contact Information
us****@****om
(386) 825-5501
Location
Ghana, GH
Languages
  • English Native or bilingual proficiency
  • Twi Native or bilingual proficiency
  • Fante Elementary proficiency

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Bio

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Experience

    • Ghana
    • Insurance
    • 1 - 100 Employee
    • Marketing Manager (Business Development)
      • Jan 2019 - Present

      Provided administrative support to senior staff including creating proposals and organizing documentation.Collaborated with team members to help expand marketing channels.Helped with planning and hosting of marketing events.Transformed corporate website and social media platforms to better engage customers and promote sales.Implemented marketing strategies which resulted in 70% growth of customer base.Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.

    • Ghana
    • Financial Services
    • 1 - 100 Employee
    • Merchant Engagement/Product Manager
      • Sep 2016 - Aug 2018

      Boosted customer base penetration 90% by devising creative promotional approaches.Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions.Liaised with clients to develop deep understanding of business needs and current market landscape.Assessed vendor products and maintained positive vendor relations. Engaged potential clients for new partnerships. Boosted customer base penetration 90% by devising creative promotional approaches.Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions.Liaised with clients to develop deep understanding of business needs and current market landscape.Assessed vendor products and maintained positive vendor relations. Engaged potential clients for new partnerships.

    • Administrative Manager
      • Sep 2015 - Jun 2016

      Improved office operations by automating client correspondence, record tracking and data communications.Managed costs and billing and resolved financial discrepancies effectively through organizational management of account information.Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff. Improved office operations by automating client correspondence, record tracking and data communications.Managed costs and billing and resolved financial discrepancies effectively through organizational management of account information.Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.

    • Human Resources Administrator
      • Sep 2013 - Jul 2015

      Enhanced team workflows and employee job satisfaction by coordinating communication between managers and employees.Strengthened operational efficiencies and traceability by developing organizational filing systems for confidential employee records and reports.Organized company-wide events designed to boost employee morale. Assisted with HR functions, including hiring, staffing, training, payroll and labor law compliance. Enhanced team workflows and employee job satisfaction by coordinating communication between managers and employees.Strengthened operational efficiencies and traceability by developing organizational filing systems for confidential employee records and reports.Organized company-wide events designed to boost employee morale. Assisted with HR functions, including hiring, staffing, training, payroll and labor law compliance.

    • Ghana
    • Airlines and Aviation
    • 1 - 100 Employee
    • Airline Customer Service Agent/FMU
      • Nov 2010 - Jul 2013

      Addressed passengers' concerns about delayed and canceled flights and resolved issues.Verified identification and travel documents to efficiently board passengers for on-time departure.Provided high level of customer service to each person by engaging customer and using active listening and effective interpersonal skills.Used specialized airline software to prepare pre-departure and post-departure reports and passenger manifests.Flight Monitor Unit/Team Leader Addressed passengers' concerns about delayed and canceled flights and resolved issues.Verified identification and travel documents to efficiently board passengers for on-time departure.Provided high level of customer service to each person by engaging customer and using active listening and effective interpersonal skills.Used specialized airline software to prepare pre-departure and post-departure reports and passenger manifests.Flight Monitor Unit/Team Leader

    • Claims and Data Entry Officer
      • Oct 2009 - Jul 2010

      Offered friendly and efficient service to all customers, handled challenging situations with ease.Followed up with customers on unresolved issues. Received and approved claimsMaintained confidentiality of patient finances, records and health statuses. Offered friendly and efficient service to all customers, handled challenging situations with ease.Followed up with customers on unresolved issues. Received and approved claimsMaintained confidentiality of patient finances, records and health statuses.

    • Ghana
    • Banking
    • 400 - 500 Employee
    • Banking Intern (Customer Service Represenative/Cashier)
      • Jun 2007 - Aug 2007

      Processed inward remittances and money transfersReceived payment by cash, check, vouchers, or automatic debits.Created, maintained, and entered information into databasesAssisted customers by providing information and resolving their complaints Assisted in managing client accounts and funds Processed inward remittances and money transfersReceived payment by cash, check, vouchers, or automatic debits.Created, maintained, and entered information into databasesAssisted customers by providing information and resolving their complaints Assisted in managing client accounts and funds

    • Ghana
    • Banking
    • 400 - 500 Employee
    • Bank Intern
      • Jun 2005 - Aug 2005

      Prepared monthly, weekly and daily logs using Microsoft Office Suite. Assisted human resources and recruiting teams by scheduling phone screens and on-site interviews and planning recruitment related events.Assisted in managing employee documents and maintained permanent files.Performed various administrative functions, including filing paperwork, delivering mail, sorting mail, and bookkeeping.Helped with employee record keeping. Prepared monthly, weekly and daily logs using Microsoft Office Suite. Assisted human resources and recruiting teams by scheduling phone screens and on-site interviews and planning recruitment related events.Assisted in managing employee documents and maintained permanent files.Performed various administrative functions, including filing paperwork, delivering mail, sorting mail, and bookkeeping.Helped with employee record keeping.

Education

  • Edinburgh Business School, Heriot-Watt University
    Master of Business Administration (MBA), Business Administration and Management, General
    2013 - 2015
  • International Travel and Tourism Institute
    Certificate in Customer service and passenger handling, Passenger Handling and Customer Service (Airline)
    2011 - 2011
  • University of Cape Coast
    Bachelor of Management Studies, Business Administration and Management, General
    2005 - 2009
  • Middletown High School
    High School Diploma, Marketing, Accounting, College Algebra, Computer Information Systems
    2004 - 2005
  • Wesley Girls High School
    Senior High School Certificate Examination (SSSCE), Business Management
    2001 - 2004

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