Debb Smith
Producer; Program Director at NYU Tisch School of the Arts- Claim this Profile
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Bio
Lara Abbott
Debb is a fantastic client manager. She served as my primary contact for product placement on two occasions for very different brands and absolutely over-delivered for both. I trust her to proactively seek out great placements on my behalf and put my brands in the best possible light. When challenges arose, she communicated directly and offered a solution. She’s smart, responsive, a true partner and a pleasure to work with.
Lara Abbott
Debb is a fantastic client manager. She served as my primary contact for product placement on two occasions for very different brands and absolutely over-delivered for both. I trust her to proactively seek out great placements on my behalf and put my brands in the best possible light. When challenges arose, she communicated directly and offered a solution. She’s smart, responsive, a true partner and a pleasure to work with.
Lara Abbott
Debb is a fantastic client manager. She served as my primary contact for product placement on two occasions for very different brands and absolutely over-delivered for both. I trust her to proactively seek out great placements on my behalf and put my brands in the best possible light. When challenges arose, she communicated directly and offered a solution. She’s smart, responsive, a true partner and a pleasure to work with.
Lara Abbott
Debb is a fantastic client manager. She served as my primary contact for product placement on two occasions for very different brands and absolutely over-delivered for both. I trust her to proactively seek out great placements on my behalf and put my brands in the best possible light. When challenges arose, she communicated directly and offered a solution. She’s smart, responsive, a true partner and a pleasure to work with.
Experience
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NYU Tisch School of the Arts
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United States
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Higher Education
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1 - 100 Employee
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Producer; Program Director
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Feb 2022 - Present
Stonestreet Studios Acting Conservatory For over 3 decades, this independent film studio and conservatory is the only partner of Tisch Drama dedicated exclusively to training actors for the screen while learning to build their own creative life by understanding film making, production and producing. 2022; 2023 L.A. NYU/Stonestreet Summer Residency Producer and Program Director Intensive, immersive professional program for a curated company of NYC actors to shoot a pilot and a short film while meeting L.A. industry professionals, honing the marketing of their careers, advancing their craft, and experiencing Los Angeles living all while creating a supportive community of artists producing quality filmed content. Show less
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Elevate
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Studio City, CA
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Founder, Partner
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Sep 2020 - Present
Launching new brands, enhancing marketing services, building community outreach, expanding inclusion opportunities, delivering winning strategies and comprehensive blueprints for greater prosperity. Creating meaningful partnerships for increased connectivity in marketing, leadership, education, sustainability, non-profit and global citizenship. Launching new brands, enhancing marketing services, building community outreach, expanding inclusion opportunities, delivering winning strategies and comprehensive blueprints for greater prosperity. Creating meaningful partnerships for increased connectivity in marketing, leadership, education, sustainability, non-profit and global citizenship.
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Warner Bros. Entertainment
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United States
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Entertainment Providers
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700 & Above Employee
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Director of Worldwide Partnerships & Alliances
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Dec 2018 - Jul 2020
Led partnership development efforts for portfolio of Warner Bros. films resulting in successful promotional campaigns driving awareness and social media engagement while generating revenue. Conceived and developed custom campaign ideas for pitch and sales meetings with General Mills, Post, I-HOP, Coke, Kraft-Heinz, SC Johnson, P&G, IHG and Unilever. Determined partnership strategy, delivering campaign support and premiere sponsorship revenue for Lin-Manuel Miranda’s, In The Heights. Collaborated and created marketing programs for properties like DC’s Shazam!, Roald Dahl’s The Witches, and big-screen hybrid Tom & Jerry. Negotiated and executed partnership contracts ensuring maximum partner investment and return; delivered 100% compliancy for legal and business affairs departments. Led significant cross-divisional department collaborations with WB/WarnerMedia Consumer Products & Licensing, Digital, Social Media, Home Entertainment, Multicultural, Ad Sales, PR, Field/Events and Premiere Sponsorships. Show less
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International Promotions
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United States
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Entertainment Providers
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1 - 100 Employee
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Executive Director of Client Services & Business Development
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Jan 2014 - Nov 2018
Led an 8+-person team at full-service entertainment marketing agency representing world-class brands in film, TV and streaming content, promotional partnerships, sponsorships, branded content, PR and project management. Supervised team to consistently deliver superior client services. Led all elements of client service interactions resulting in 90% long-term client retention. Created new business initiatives resulting in 38% increase in agency revenue through identifying expanded services for clients while securing new clients in additional brand categories.Managed strategic relations for stakeholders as primary point person for iconic brands like Ben & Jerry’s, Corona Beers, Volvo Cars, Seventh Generation, Kraft Heinz and Snap-On Tools. Show less
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VP of Feature Film Division
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Jan 2005 - Dec 2013
Evaluated 400+ film properties creating hero brand integration opportunities in $B+ blockbuster franchises from linear to streaming platforms, reaching increased concentrations of 18-34 demographic. Positive brand impressions garnered in perpetuity throughout the film's life cycle while consistently lowering brand's CPM. Successes include global franchises from Marvel (Iron Man, Captain America, Avengers), Warner Bros.(Batman: The Dark Knight), Universal (Fast & Furious, Jurassic World), Paramount (Transformers) and MGM (James Bond).Created and negotiated automotive hero-integrations with Volvo Cars and The Twilight Saga blockbuster franchise. Volvo C30 driven by star Robert Pattinson received a 50% conversion rate. Exclusive multi-picture deal resulted in execution of $100MM global marketing campaigns including ATL media, digital, social, sweeps, games, vehicle prizing, mobile, dealership and experiential.Collaborated with a roster of film directors, producers, talent, studio executives and key film production heads to deliver $25-75MM+ value annually to clients through onscreen integrations at no additional cost. Show less
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Education
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State University of New York College at Oswego
BA, Theatre/Communications