Debashree Kashyap
Performance Marketing Manager at Container xChange- Claim this Profile
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English Native or bilingual proficiency
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Hindi Full professional proficiency
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French Elementary proficiency
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Bio
Sumit Sharma
Debashree and I worked in the same organization and I found that she is really very good at capturing tasks in few seconds and projects her insights about anything tactically. She has very good time management, persuasive, team-leading, and coordinating skills. She is acute in solving business problems in a moment. I still remember that she was the one who developed Power Bi and Power Apps skills among all colleagues in India and successfully captured many projects related to business insights, strategy formulations and increased the revenue of the Business. Her contribution is really commendable. She is a complete package with a smart brain, a positive attitude, and a hardworking employee for any organization. I wish her good luck to achieve the milestones that she really wanted and I believe she will do that.
Shweta D.
Debashree is outstanding in her work and has a good eye for details. She always brings a high level of professionalism, creativity and a positive attitude. She joined as fresher but due to her quick learning attitude she was given innovative projects to work on. Due to her excellent communication skills she was also given responsibility to deliver numerous upskilling sessions pan India across all levels. She is inclined to always upgrade her capabilities through learning. She will be an asset to any team she will work for.
Sumit Sharma
Debashree and I worked in the same organization and I found that she is really very good at capturing tasks in few seconds and projects her insights about anything tactically. She has very good time management, persuasive, team-leading, and coordinating skills. She is acute in solving business problems in a moment. I still remember that she was the one who developed Power Bi and Power Apps skills among all colleagues in India and successfully captured many projects related to business insights, strategy formulations and increased the revenue of the Business. Her contribution is really commendable. She is a complete package with a smart brain, a positive attitude, and a hardworking employee for any organization. I wish her good luck to achieve the milestones that she really wanted and I believe she will do that.
Shweta D.
Debashree is outstanding in her work and has a good eye for details. She always brings a high level of professionalism, creativity and a positive attitude. She joined as fresher but due to her quick learning attitude she was given innovative projects to work on. Due to her excellent communication skills she was also given responsibility to deliver numerous upskilling sessions pan India across all levels. She is inclined to always upgrade her capabilities through learning. She will be an asset to any team she will work for.
Sumit Sharma
Debashree and I worked in the same organization and I found that she is really very good at capturing tasks in few seconds and projects her insights about anything tactically. She has very good time management, persuasive, team-leading, and coordinating skills. She is acute in solving business problems in a moment. I still remember that she was the one who developed Power Bi and Power Apps skills among all colleagues in India and successfully captured many projects related to business insights, strategy formulations and increased the revenue of the Business. Her contribution is really commendable. She is a complete package with a smart brain, a positive attitude, and a hardworking employee for any organization. I wish her good luck to achieve the milestones that she really wanted and I believe she will do that.
Shweta D.
Debashree is outstanding in her work and has a good eye for details. She always brings a high level of professionalism, creativity and a positive attitude. She joined as fresher but due to her quick learning attitude she was given innovative projects to work on. Due to her excellent communication skills she was also given responsibility to deliver numerous upskilling sessions pan India across all levels. She is inclined to always upgrade her capabilities through learning. She will be an asset to any team she will work for.
Sumit Sharma
Debashree and I worked in the same organization and I found that she is really very good at capturing tasks in few seconds and projects her insights about anything tactically. She has very good time management, persuasive, team-leading, and coordinating skills. She is acute in solving business problems in a moment. I still remember that she was the one who developed Power Bi and Power Apps skills among all colleagues in India and successfully captured many projects related to business insights, strategy formulations and increased the revenue of the Business. Her contribution is really commendable. She is a complete package with a smart brain, a positive attitude, and a hardworking employee for any organization. I wish her good luck to achieve the milestones that she really wanted and I believe she will do that.
Shweta D.
Debashree is outstanding in her work and has a good eye for details. She always brings a high level of professionalism, creativity and a positive attitude. She joined as fresher but due to her quick learning attitude she was given innovative projects to work on. Due to her excellent communication skills she was also given responsibility to deliver numerous upskilling sessions pan India across all levels. She is inclined to always upgrade her capabilities through learning. She will be an asset to any team she will work for.
Credentials
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Google Analytics 4
GoogleJun, 2023- Nov, 2024 -
Google Ads Display
Google -
Google Ads Search
Google
Experience
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Container xChange
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Germany
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Transportation, Logistics, Supply Chain and Storage
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200 - 300 Employee
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Performance Marketing Manager
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Nov 2022 - Present
Managing Paid Search- Google ads and Bing Increased account efficiency by reducing CPA by 46% QoQ by running multiple A/B tests, adding negative keywords. Increased the conversions rate by 48% QoQ. Continuously looking for areas of account expansion by keyword research. Improving the CTR and Quality score by writing eye catching ad copies. Creating and testing different Landing Pages to understand customer perspective. Analysing customer journey from in platform conversion to SQL to a paying customer. Generated different reports on Salesforce and analysed data to get better insights. Show less
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Marley Spoon
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Germany
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Food and Beverage Services
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700 & Above Employee
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Online Marketing Specialist
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Jan 2022 - Oct 2022
Managing SEM campaigns for 7 countries spread over 2 continents for 3 different meal kit/ready to heat brands owned by the company. Restructuring account structures to increase CVR and improve quality of customers. Run A/B tests to find the best performing creatives and landing pages. Creating voucher proposition to increase CVR based on competitor analysis. Regularly performing keyword analysis and planning to increase campaign reach. Collaborating with other marketing team members to develop and execute digital marketing strategies that align with business goals. Providing regular reporting on performance metrics such as cost per acquisition (CPA), click-through rate (CTR), conversion rates, etc., adhering to company KPIs. Show less
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Booster Box
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Italy
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Advertising Services
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1 - 100 Employee
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Online Marketing Specialist
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May 2021 - Dec 2021
Managing and optimising Google Ads PPC campaigns. Track campaign effectiveness and adjust strategies accordingly. Assist in maintenance and monitoring of keyword bids, weekly budget caps, CPA, impression share and other important metrics. Analysing weekly performance and creating reports. Creating new experiments to find the best performing campaigns. Managing YouTube ads across 4 countries. Managing and optimising Google Ads PPC campaigns. Track campaign effectiveness and adjust strategies accordingly. Assist in maintenance and monitoring of keyword bids, weekly budget caps, CPA, impression share and other important metrics. Analysing weekly performance and creating reports. Creating new experiments to find the best performing campaigns. Managing YouTube ads across 4 countries.
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Mott MacDonald
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United Kingdom
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Civil Engineering
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700 & Above Employee
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Technology Engineer
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Jan 2018 - Jan 2019
Generated revenue for the company by creating and managing small scale global projects especially in the area of Power BI and Power Apps.Created a fully functional SharePoint website for Global Delivery Services Unit.Organised and led technology workshops for my colleagues by delivering presentations and hands on approach.Managed relationships with vendors offering technological solution in the field of AEC.Developed and calculated the Carbon Footprint of the company for the year 2018.Worked closely with the shareholders to understand the decision making process. Show less
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Graduate technology consultant
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Jan 2017 - Jan 2019
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ECIL-Rapiscan Limited
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Appliances, Electrical, and Electronics Manufacturing
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300 - 400 Employee
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Intern
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May 2015 - Jun 2015
Public transportation plays a vital role in the lives of a common man and this role will continue to grow with the increase in population. However, the transportation industry has become vulnerable to security risks with the constant bomb threats, terrorism acts. It is crucial to protect train stations, metro stations to guard passengers, employees, goods, infrastructure, and assets against possible threats. In Delhi there has been a massive shift of traffic from the DTC buses to the Delhi Metro. They must therefore meet very demanding criteria with regard to security, safety, communications, and building automation – also to uphold their reputation as providers of safe, well-organized services that travellers and freight forwarders can rely on. The project emphasizes on the importance of security of public transportation using the state of the art machines manufactured by Rapiscan Ltd and provided in India by ECIL. A detailed study of X-ray baggage scanner , Walk Through Metal Detector and Hand Held Metal Detector was done. Show less
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Education
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2019 - 2021
Politecnico di Milano
Master of Science - MS, Engineering/Industrial Management -
2012 - 2016
Amity University, Gautam Budh Nagar
Bachelor of Engineering (B.E.), Electrical, Electronics and Communications Engineering
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