Marketing Lead

• Jun 2023 - Present

Marketing Lead

• Sep 2021 - May 2023

Strategy : Leading marketing at PipeCandy, developing marketing roadmaps, channel strategies and OKR planning to create campaigns focussed on achieving the quarterly and yearly revenue goals. Working towards net new booking goal of $3.5M Strategizing campaigns with content, paid marketing, SEO and design team going from 82 MQLs to 316 MQLs/month Content Marketing : Growing content authority through omni-channel initiatives including programmatic SEO, research reports… Show more Strategy : Leading marketing at PipeCandy, developing marketing roadmaps, channel strategies and OKR planning to create campaigns focussed on achieving the quarterly and yearly revenue goals. Working towards net new booking goal of $3.5M Strategizing campaigns with content, paid marketing, SEO and design team going from 82 MQLs to 316 MQLs/month Content Marketing : Growing content authority through omni-channel initiatives including programmatic SEO, research reports, newsletters and podcast creating channels for consistent organic traffic growth Marketing Ops : Cross functional project management to launch apps on HubSpot, Salesforce and AppSumo marketplaces and build marketing infrastructure for optimized campaign measurement and analytics including HubSpot, Hotjar, SendGrid, etc. Product Marketing : - Owning GTM for PipeCandy products and features - Managing product and feature launches - Creating sales enablement collaterals - Optimizing messaging and positioning for various PipeCandy offerings - Market, customer and competitor research Show less Strategy : Leading marketing at PipeCandy, developing marketing roadmaps, channel strategies and OKR planning to create campaigns focussed on achieving the quarterly and yearly revenue goals. Working towards net new booking goal of $3.5M Strategizing campaigns with content, paid marketing, SEO and design team going from 82 MQLs to 316 MQLs/month Content Marketing : Growing content authority through omni-channel initiatives including programmatic SEO, research reports… Show more Strategy : Leading marketing at PipeCandy, developing marketing roadmaps, channel strategies and OKR planning to create campaigns focussed on achieving the quarterly and yearly revenue goals. Working towards net new booking goal of $3.5M Strategizing campaigns with content, paid marketing, SEO and design team going from 82 MQLs to 316 MQLs/month Content Marketing : Growing content authority through omni-channel initiatives including programmatic SEO, research reports, newsletters and podcast creating channels for consistent organic traffic growth Marketing Ops : Cross functional project management to launch apps on HubSpot, Salesforce and AppSumo marketplaces and build marketing infrastructure for optimized campaign measurement and analytics including HubSpot, Hotjar, SendGrid, etc. Product Marketing : - Owning GTM for PipeCandy products and features - Managing product and feature launches - Creating sales enablement collaterals - Optimizing messaging and positioning for various PipeCandy offerings - Market, customer and competitor research Show less

Senior Growth Marketer

• Jul 2019 - Aug 2021

- Leading the growth marketing team at Ampliz and building the pillars for content, SEO, event marketing, social media (organic and paid marketing) and lead generation - Organizing, managing and hosting B2B Binge (event series for USA and APAC) bringing in top marketing and sales leaders from around the globe and using this as a lead generation channel - Growing the website traffic from scratch to 100K per month using growth and product marketing experiments. - Creating inbound… Show more - Leading the growth marketing team at Ampliz and building the pillars for content, SEO, event marketing, social media (organic and paid marketing) and lead generation - Organizing, managing and hosting B2B Binge (event series for USA and APAC) bringing in top marketing and sales leaders from around the globe and using this as a lead generation channel - Growing the website traffic from scratch to 100K per month using growth and product marketing experiments. - Creating inbound channels bringing in 300+ leads/month from USA, APAC and Europe - Strategizing, optimizing and scaling growth marketing experiments to bring in 6000 pre-launch registrations for a beta freemium tool offered by Ampliz Show less - Leading the growth marketing team at Ampliz and building the pillars for content, SEO, event marketing, social media (organic and paid marketing) and lead generation - Organizing, managing and hosting B2B Binge (event series for USA and APAC) bringing in top marketing and sales leaders from around the globe and using this as a lead generation channel - Growing the website traffic from scratch to 100K per month using growth and product marketing experiments. - Creating inbound… Show more - Leading the growth marketing team at Ampliz and building the pillars for content, SEO, event marketing, social media (organic and paid marketing) and lead generation - Organizing, managing and hosting B2B Binge (event series for USA and APAC) bringing in top marketing and sales leaders from around the globe and using this as a lead generation channel - Growing the website traffic from scratch to 100K per month using growth and product marketing experiments. - Creating inbound channels bringing in 300+ leads/month from USA, APAC and Europe - Strategizing, optimizing and scaling growth marketing experiments to bring in 6000 pre-launch registrations for a beta freemium tool offered by Ampliz Show less

Digital Marketing Manager

• Apr 2018 - May 2019

- Built the social media presence from scratch on Facebook, Linkedin, Twitter and Instagram based on the target geography and user persona - Experimented with variety of organic and paid acquisition channels to find the best market fit for Illuminate - Built strategic relationships and partnered with key industry players, agencies and vendors - Created digital marketing roadmap and handled end to end campaign planning and execution - Handled successful lead generation campaigns… Show more - Built the social media presence from scratch on Facebook, Linkedin, Twitter and Instagram based on the target geography and user persona - Experimented with variety of organic and paid acquisition channels to find the best market fit for Illuminate - Built strategic relationships and partnered with key industry players, agencies and vendors - Created digital marketing roadmap and handled end to end campaign planning and execution - Handled successful lead generation campaigns using organic growth hacks on social channels and Google PPC campaigns - Created marketing and sales enablement assets including presentations, battle cards, event brochures, etc. and managed the new website creation - Worked on competitor and market research, product messaging and positioning and GTM for Illuminate Product Suite Show less - Built the social media presence from scratch on Facebook, Linkedin, Twitter and Instagram based on the target geography and user persona - Experimented with variety of organic and paid acquisition channels to find the best market fit for Illuminate - Built strategic relationships and partnered with key industry players, agencies and vendors - Created digital marketing roadmap and handled end to end campaign planning and execution - Handled successful lead generation campaigns… Show more - Built the social media presence from scratch on Facebook, Linkedin, Twitter and Instagram based on the target geography and user persona - Experimented with variety of organic and paid acquisition channels to find the best market fit for Illuminate - Built strategic relationships and partnered with key industry players, agencies and vendors - Created digital marketing roadmap and handled end to end campaign planning and execution - Handled successful lead generation campaigns using organic growth hacks on social channels and Google PPC campaigns - Created marketing and sales enablement assets including presentations, battle cards, event brochures, etc. and managed the new website creation - Worked on competitor and market research, product messaging and positioning and GTM for Illuminate Product Suite Show less

Brand Experience Manager

• Jan 2017 - Mar 2018

Growth Hacker and Consultant

• Jan 2017 - Mar 2018

Digital Specialist

• Jan 2016 - Dec 2016

Senior Analyst

• Jul 2014 - Dec 2015

Intern

• Jan 2014 - Jun 2014

Research Intern

• May 2013 - Jul 2013