Debansu Das

Director Of Business Development at ZED PODS Limited
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Full professional proficiency
  • Bengali Native or bilingual proficiency
Skills

Topline Score

Bio

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Nick Trevelyan

Debansu, is a thoroughly decent chap allways willing to listen, full of good ideas with an eye for detail. Debansu knows how to interact with colleagues and get the best from them in a polite and friendly way..

Lance Cannon

Debansu brought significant additional marketing and business development skills to the company. This combined with tenacity and imagination in using multi-media has resulted in the company's already high profile being raised still further within existing and targeted markets.

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Credentials

  • Chartered Marketer
    Chartered Institute of Marketing
    Aug, 2006
    - Sep, 2024
  • MBA
    Indian Institute of Management
    May, 1996
    - Sep, 2024

Experience

  • ZED PODS Limited
    • United Kingdom
    • Construction
    • 1 - 100 Employee
    • Director Of Business Development
      • Sep 2019 - Present

      Passionate for sustainable development using precision manufacturing / offsite construction methodology. I have rich experience of over 10 years in the offsite sector. Presently working on 20 MMC-led projects for public & private sector clients, helping them from initiation to completion and facilitating project teams to design and build zero carbon, affordable, good quality, modular homes. I also champion Marketing & Comms, Social Value and EDI (Equality, Diversity & Inclusion) in the present role. I work closely with senior level decision makers, trade bodies & quasi-government bodies and influence their policies and development pipeline. I have received numerous awards, spoke in trade conferences and webinars, and been a judge of several awards. Over last 3 years, sales order book has grown by 20 times, and Company Turnover has grown by 6 times.

  • Housing Diversity Network
    • United Kingdom
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Chairman Of The Board
      • Sep 2013 - Present

      Since Nov 2015, I have become the Vice Chair of the HDN board. I have steered HDN to improve organisational finance, focus on product expansions and better client offerings, performance management, develop agility in a challenging market & helped to recruit new CEO for the company. Since Nov 2015, I have become the Vice Chair of the HDN board. I have steered HDN to improve organisational finance, focus on product expansions and better client offerings, performance management, develop agility in a challenging market & helped to recruit new CEO for the company.

  • CIM | The Chartered Institute of Marketing
    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Committee Member - Construction Industry Group
      • Aug 2013 - Aug 2021

      Blog contribution, events, website and digital comms Blog contribution, events, website and digital comms

  • Chartered Institute of Housing
    • United Kingdom
    • Non-profit Organizations
    • 100 - 200 Employee
    • Board Member - London
      • Jan 2014 - Apr 2020

      - play a lead role in board's communication strategy, implement marketing and PR activities - promote CIH's vision and values and the housing profession in the London region. - play a central role in building, sustaining and promoting membership network in London - support CIH by organising various housing events in London - help shaping CIH's policy work - play a lead role in board's communication strategy, implement marketing and PR activities - promote CIH's vision and values and the housing profession in the London region. - play a central role in building, sustaining and promoting membership network in London - support CIH by organising various housing events in London - help shaping CIH's policy work

  • Caledonian Modular
    • United Kingdom
    • Construction
    • 1 - 100 Employee
    • Residential Sector Lead
      • Oct 2017 - Mar 2019

      I advocate "offsite" methodology in the residential sector and promote "thought-leadership". I work on new build projects in partnerships with house-builders, developers, architects, consultants, housing associations and local authorities. Tasks include go-to-market strategy, business development, market insights, client relationship, partnership development. I maintain and expand customer base by liaising with team; building and maintaining rapport with key customers; identifying new customer opportunities. I achieve sales objectives by contributing regional sales information and recommendations to strategic plans and reviews; resolving problems; identifying trends; and implementing change.

  • PULSE MODULAR HOMES LIMITED
    • United Kingdom
    • Construction
    • Consultant
      • Jan 2017 - Sep 2017

      Helping Pulse with proposition and business development in new sectors (e.g. social housing) for their offsite modular homes solution. Working with end-clients (mainly senior level stakeholders) for proposition development, concept selling, and contractual agreement across regional and national basis - thereby, developing attractive project pipeline in both "affordable" & "open market" segments. This "cradle to grave" role involves both strategic (i.e go-to-market and proposition development), hands-on business development ability (based on client relationships which I develop) and become a credible spokesperson for the company. The role demands self- motivation, lots of energy and vibrancy, self-confidence. Present clients include Housing Associations, the London Boroughs and Local Authorities in South East & London, while future potential sectors are health, education, student accommodation.

  • The Albany Partnership Ltd
    • Investment Management
    • Interim Marketing Director
      • May 2015 - Sep 2017

      Tasks include drafting go-to-market strategy, working with senior management to implement business plan, regularly provide market insights, trend analysis and competitor information, perform business development activities and maintain client relationships, develop partnership arrangements and formulate integration, overall responsibility of marketing (both digital and traditional) and public relations, drafting business proposals for public sector clients, and raising profile within the housing sector.

  • Cocoon Project
    • Real Estate
    • Interim Commercial Director
      • May 2015 - May 2016

      Cocoon Project is a specialist temporary accommodation provider using latest offsite modular construction techniques and incorporating energy generation and energy saving. My role involves business planning, go-to-market strategy, client relationships, pricing, business development, product launch, marketing and managing government contracts. Cocoon Project is a specialist temporary accommodation provider using latest offsite modular construction techniques and incorporating energy generation and energy saving. My role involves business planning, go-to-market strategy, client relationships, pricing, business development, product launch, marketing and managing government contracts.

  • SESCO Limited
    • United Kingdom
    • Interim Marketing Director
      • Aug 2014 - May 2016

      As an integral part of senior management team, the role demands entrepreneurial spirit, lateral thinking, innovative and agility to able to identify and create new opportunities, using business development techniques that create new revenue streams for the business. I am working closely with CEO to bring several new green technologies - LED lights, Solar PV, Voltage Optimiser, Battery Storage, Waste to energy in the UK & APAC. Other tasks include: - preparing business plan and go-to-market strategy (long term and short term) - trend analysis and market insights to provide agility for the business - investor pitch to family offices, city establishment (including crowd funding) to raise finance - develop a portfolio of renewable solutions for commercial and public sector customers - launching disruptive green technologies in the market - business development activities - customer acquisition, demand generation - marketing activities - both digital (social media, email) & tactical (events, seminar) - driving public relations - both external and internal, be the face of the company - work with partners and sales for client relationship and customer engagement - business delivery, both direct with business partners and via channel/distributors. This is a multi-dimensional role, which requires a combination of analytical skills, commercial acumen, project management and marketing experience to deliver growth targets, investment targets and profitability for the business.

  • Climate Energy
    • Australia
    • Renewable Energy Semiconductor Manufacturing
    • Head of Product Development
      • Aug 2013 - Jul 2014

      The role is an unifying force behind Climate Energy's product strategy and execution, combining feedback from sales, marketing, development, customers and prospects to set the strategic vision and lead the execution on new features and products. I work closely with the senior management, company stakeholders, sales & marketing team to formulate a go-to-market strategy & implement it in a collaborative way to support the business model and financial objectives of the company. The role is an unifying force behind Climate Energy's product strategy and execution, combining feedback from sales, marketing, development, customers and prospects to set the strategic vision and lead the execution on new features and products. I work closely with the senior management, company stakeholders, sales & marketing team to formulate a go-to-market strategy & implement it in a collaborative way to support the business model and financial objectives of the company.

  • SitexOrbis Limited
    • United Kingdom
    • 1 - 100 Employee
    • Head of Marketing
      • Mar 2005 - Jul 2013

      I was the head of marketing for the leading vacant property services & lone worker protection company SitexOrbis. I was instrumental in transforming its image from just steel screen fitters to an innovative, forward thinking, award-winning security & property services company within social housing, FM and commercial property sector. I enabled SitexOrbis to enter into new sector and help generate over £5mln of new business in 3 years timeframe. My day-to-day responsibilities include strategic marketing planning & brand development, market insight, customer research, website development, content marketing, new product introduction, digital marketing, SEO online activity, social media activities, integrated marketing, relationship marketing with customer contacting programmes, trade shows, campaign planning, PR, regional/sales team support, etc.

  • ICI Paints
    • Chemical Manufacturing
    • 700 & Above Employee
    • Sales Manager
      • 2002 - 2004

      Established channel network, led sales team, managed depot operation in a market dominated by established players. Region grew by 30% in sales volume.• A clever execution of local marketing plan and ground level channel engagement activities helped to raise market share by 7% in two years.• Niche product launches and applicator incentive program helped rapid product adaptation – making the depot as the best depot award within ICI in just two years.

    • Product Manager
      • 2001 - 2002

      Designed relevant product mix in exterior paints category, managed project along with R&D team, drove sales team to achieve sales targets and implemented promotional plan.• Over achieved budgeted gross-margin and volume targets. E,g. Supercoat brand paint sold 50% more against a target sales volume of 675 kilo litres in one year.• Re-launched the mid-tier exterior paint brand within 6 months – which included product reformulation, customer proposition, gross margin targets, sales collaterals for channel.

  • ABP Group
    • India
    • Newspaper Publishing
    • 500 - 600 Employee
    • Brand Manager
      • Jan 2000 - Jan 2001

      Managed marketing and promotional activities and achieved a first ever “zero-budget” function. • Deliver marcom activities with help of marketing agency and internal team. • Conceptualised events and deliver high brand recall. One such campaign achieved best campaign award. • Market trends and business intelligence sharing to improve editorial content. Managed marketing and promotional activities and achieved a first ever “zero-budget” function. • Deliver marcom activities with help of marketing agency and internal team. • Conceptualised events and deliver high brand recall. One such campaign achieved best campaign award. • Market trends and business intelligence sharing to improve editorial content.

  • Philips Consumer Electronics
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Product Manager
      • May 1996 - Jan 2000

      Launch new products/concept in the market - product launch plan, marketing plan, briefing agencies and utilisation of PR. Key achievement: Achieving a value market share of 11% (1999) from the previous level of 7% in the LS segment Launch new products/concept in the market - product launch plan, marketing plan, briefing agencies and utilisation of PR. Key achievement: Achieving a value market share of 11% (1999) from the previous level of 7% in the LS segment

Education

  • Indian Institute of Management, Ahmedabad
    PGDM, Sales and Marketing
    1994 - 1996
  • Jadavpur University
    Bachelors in Electrical Engineering, Electrical & Electronics
    1989 - 1993
  • South Point High School
    secondary, higher secondary, maths, physics, chemistry, biology, english
    1977 - 1989

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