Experience

Secure Technology Alliance

• United States
• Computer and Network Security
• 1 - 100 Employee

• Director, Membership and Marketing

  • Jun 2021 - Present



Ascend Ferril Consulting

• Business Consulting and Services

• Business Consultant

  • Apr 2017 - Present



AdvisoryCloud

• United States
• Business Consulting and Services
• 500 - 600 Employee

• Advisor

  • Jan 2019 - Present

  Seeking business advice, assistance with channel strategy, or product launch? Request a meeting with me on Advisory Cloud at https://www.advisorycloud.com/profile/Debra-Ferril or connect on LinkedIn. Seeking business advice, assistance with channel strategy, or product launch? Request a meeting with me on Advisory Cloud at https://www.advisorycloud.com/profile/Debra-Ferril or connect on LinkedIn.



IdentiSys

• United States
• Security and Investigations
• 1 - 100 Employee

• President & General Manager, LINSTAR division

  • Oct 2015 - Apr 2017

  Directed daily operations of sales, field service, project management, order services, and marketing. Managed integration of acquired company with IdentiSys Inc.· Grew revenue to $6.1 million with operating profit >10%.· Developed market and growth strategy of division.

• President & COO

  • Dec 2006 - Oct 2015

  Directed all daily activities including sales, marketing, service, operations, and finance.· Grew revenue from $13 million to $48 million with significant and growing operating profit.· Led staff of 170 and 15 direct reports including 5 direct sales reps and 4 sales managers. · Led due diligence, closing, and integration of 10 acquisitions including consolidation of operations and infrastructures, vendor and customer contracts, marketing, and training of sales and service staff.· SME for all logical security (multi-factor authentication and PKI) offerings.· Defined and launched cross-functional security implementation procedures.· Secured two patents to help secure identity information printed on cards Show less

• Vice President Operations

  • Apr 2002 - Dec 2006

  Directed daily activities of sales, marketing, service, and operations.· Grew revenue from $8 million to $13 million and increased operating profit.· Managed due diligence, closing, and integration of 3 acquisitions including consolidation of operations and integration of customer and vendor contracts, sales, and service staff.· Led implementation of ERP system, integration of 4 legacy systems, centralized CRM, and 4 new websites.· Improved operating efficiency through standardizing and documenting processes and procedures.· Defined and launched cross-functional security implementation procedures. · Established three new divisions to increase sales through resellers, web, and international customers. Show less



Entrust

• United States
• Software Development
• 700 & Above Employee

• Head of Global Distribution Development

  • Oct 2001 - Apr 2002

  Strengthened channel partner performance working with global regional sales organizations through alignment assessment, business planning, and partner development programs.

• Head of Global Software Sales

  • May 2000 - Oct 2001

  Led global team of software sales specialists to develop partners’ sales skills in identity management, card life cycle management, financial instant issuance, and multi-factor authentication.



Entrust

• United States
• Software Development
• 700 & Above Employee

• Director of Marketing, ID Software & Capture

  • Nov 1997 - 2000

  Managed product development, release, and continuation of all identity software and capture components. Conducted product launches globally including integration and customization using SDKs.

• P2 Venture Team Lead

  • May 1997 - Nov 1997

  Led Secure Enterprise venture which included product offerings in IP based identity information management, multi-factor authentication, PKI, biometric APIs, and predictive behavior analytics. Identification and recruitment of potential alliance and acquisition targets.

• Channel Sales Manager & Program Manager

  • Feb 1992 - May 1997

  Expanded go to market strategy from direct sales to general resellers, distributors, value added resellers, and systems integrators. Program included identifying targeted vertical markets, channel recruitment, sales, order fulfillment, service delivery, stock rotation, market development, performance tracking and management, and contract administration. · Implemented program in US and later rolled out to international subsidiaries and regions.· Exceeded team quota every year, and all direct reports exceeded their quotas. · Managed staff of 7 sales and support for U.S., securing contracts with major providers in Access Control, higher education SIS, gaming software, and bank automation software· Trained international sales teams on all aspects of reseller channel management. Show less



CPT Corporation

• Eden Prairie, Minnesota, United States

• Director, US Dealer Sales and Marketing

  • Apr 1990 - Jun 1991